ID Fresh Food

ID Fresh foods is a food products company based in Bangalore, India. The company manufactures a range of fresh foods including Idly/Dosa Batter, Parotas, chapatis, curd, and paneer.

ID Fresh Foods
IndustryFood
HeadquartersBengaluru, Karnataka, India
ProductsReady to Cook Package Foods
Websitewww.idfreshfood.com

ID Fresh Food, a private limited company, was founded in 2005 by P.C Mustafa and his four cousins - Abdul Nazer, Shamsudeen TK, Jafar TK, and Noushad TA.

History

The company was established with the capital of Rs 50000 by Mustafa. Mustafa holds 50 percent share in the company, and his four cousins hold the rest. The company has supplied ten packets of one-kilogram batter to 20 stores in Bengaluru under the brand name ‘ID’(Idly, Dosa) – operating from a 550 square feet space with two grinders, a mixer, and a sealing machine. [1]

The company made a profit from day one. Soon, Mustafa invested more INR 6 lakh to add more machines. At the same time, They also moved to a bigger space of 800 sq ft.

As the demand for their product increased, Mustafa invested another Rs 40 lakh in 2008 and bought a 2,500 square feet shed in the Hoskote Industrial Area at Bangalore. In 2009, he sold his property in Kerala that he had purchased while working in Dubai and pumped in an additional Rs 30 lakh into the business.

In two years, By 2010 the company was started making 2000 Kg of batter daily. And also, the number of stores partnered with them was increased to 300. [2]

In 2014, ID Fresh foods raised Rs 35 crore in the first round of funding from Helion Venture Partners. It was the first venture capital deal in the country to adhere to strict Shariah Islamic Law as per the request of the management of ID Foods. [3] They utilized the funds to add more products and scale-up the business.

In 2016, ID Fresh foods manufacture around 50,000 kg of batter daily from their units across the country and one in Dubai, which converts into a million idlis.

Growth and profitability

The company has achieved a turnover of Rs 100 crore in 2015-16. ID Fresh Foods expects to end this fiscal with Rs 286 crore turnover from 182 Crore in 2017-18. The company expects the turnover as Rs 350-400 crore in 2019-20. [4]

Business

ID Fresh Foods is making the range of products like Idli/Dosa Batter, Ragi Idli/Dosa Batter, Rice Rava Idli/Batter, Vada Batter, Malabar Parota, Whole Wheat & Oats Dosa, Natural Paneer & Curd.

Idli/Dosa Batter: ID Fresh Foods is one of the major leaders of ready to cook package foods in 2018 with a primarily South Indian taste. By 2018, 46 Percent of the ID Fresh food's business came from the idli/dosa batter. Malabar Parotas: By 2018, 32 Percent of the ID Fresh food's business came from the parota's. Chapati: By 2018, 14 Percent of the ID Fresh food's business came from the chapati's.

Awards

The Founder of the ID Fresh Foods (Mustafa) is listed by Forbes India as "Tycoons of Tomorrow". [5]

The Founder of the ID Fresh Foods was the youngest recipient of the Distinguished Alumni Awards in the history of IIM Bangalore.listed by Forbes India as "Tycoons of Tomorrow". [6]

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References

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