Function Drinks

Function Drinks is a Functional Beverage company based in Los Angeles, California. The company was founded in 2004 by spine surgeon Dr. Alex Hughes, along with Josh Simon and Dayton Miller. The team launched their first product, Urban Detox, in Southern California in 2005.[2]

Function Drinks
Privately Owned
IndustryBeverages
Founded2004
FounderAlex Hughes, Dayton Miller, Josh Simon, Will Harbin[1]
Headquarters
Los Angeles, California
ProductsSee products section
RevenueUS$10 Million (est.) (2007)[1]
Number of employees
50
WebsiteFunction Drinks

In January 2008, Function Drinks was named the "Overall Best New Product" and "Best Functional Beverage" of 2007 by BevNET.[3] Function is distributed nationally in Whole Foods, Target, and other retail chains.

Functional Platforms
Function Drinks bottles

Function: ALTERNATIVE ENERGY
  • Functionality: sustained released energy, typically lasts 1 to 2 hours[2]
  • Flavor: Citrus Yuzu (Replacing Tangerine Yuzu), Strawberry Guava
  • Key ingredients: Muira puama, Epimedium, Catuaba, and Yerba mate

Function: BRAINIAC

Function: LIGHT WEIGHT

Function: URBAN DETOX

Function: WATER
  • Electrolyte-enhanced, vapor distilled water[2]

Advocates

Function has developed a strong following in the Hollywood community, with fans ranging from Madonna, Shakira, Tobey Maguire, Lauren Conrad, Keanu Reeves, Kelly Slater, celebrity trainer Tracy Anderson, and pro snowboarder Jake Blauvelt.

References
  1. Beverage World. "Beverage World: Nutrient Advanced". Beverage World Publications Group. Retrieved 2007-12-13.
  2. BevNET. "BevNET Review". BevNET. Retrieved 2006-08-02.
  3. BevNET. "The beverage industry's best of 2007". BevNET. Retrieved 2008-01-07.
  4. dietFacts.com. "function:® Nutrition Facts - Brainiac, Carambola Punch flavored". Strategic Office Solutions, Inc. Retrieved 2011-04-30.
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