Fuerte Hotels

Fuerte Hotels is a hotel chain primarily based in Andalusia; Costa del Sol, Costa de la Luz & Sierra de Grazalema in (Spain). The chain consists of six hotels as well as two sets of holiday apartment complexes.

Fuerte Hotels
Native name
Fuerte Hoteles
Private
IndustryHospitality, tourism
Founded1957
FounderJosé Luque Manzano
HeadquartersSpain
Number of locations
8 (2015)
Key people
  • José Luque Manzanoqr​ (founder)
  • José Luque García​ (CEO –Fuerte Hotels)
  • Javier Luque García​ (CFO – Fuerte Hotels)
  • Isabel María García Bardón​ (president – Grupo El Fuerte)
ParentGrupo El Fuerte
Websitefuertehoteles.com

History

On July 4, 1957, the first hotel was opened in Marbella, Málaga Andalusia (Spain). The first hotel of the chain, “Hotel El Fuerte”, was built next to ruins of El Fuerte de San Luís (Fort San Luis), which gifted the name to the first hotel and later the entire company.[1]

On the death of the founder José Luque in 1984, the chain was handed to his descendants. Today, the company, which is still family run, owns eight tourist establishments which maintain the same style as the hotel first opened in Marbella in 1957 next to El Fuerte de San Luís.[2]

Responsible tourism

Fuerte Hotels take sustainable tourism seriously and are devotedly focused on responsible tourism.[3][4][5][6]

The company have recently been focusing efforts on communicating their actions in the field of sustainability. They have used awareness campaigns on their website, blog and social networking sites, alongside other publicity activities, where they try to get all of their stakeholders involved, including suppliers and their employees, as well as their guests.[7]

Hotels
  • Amàre Beach Hotel Marbella (formerly Hotel Fuerte Miramar)
    • Opened in 2001 and completely refurbished with new name in 2015
    • Located in Marbella, Málaga, Costa Del Sol
  • Amàre Beach Hotel Ibiza
    • Completely refurbished with new name in 2018
    • Located in Ibiza

Apartments
  • Olée Holiday Rentals (formerly Apartamentos Fuerte Calaceite)
  • Apartmentos Fuerte Estepona

References
  1. Grupo El Fuerte - History
  2. History of Grupo El Fuerte – Fuerte Hotels
  3. Responsible Tourism in FITUR, Spain – European Network for Accessible Tourism
  4. Fuerte Hoteles, Devotedly Focused on Responsible Tourism – Sustainable Tourism World Archived 2015-10-28 at the Wayback Machine
  5. Environmentally Sustainable Tourism in Andalucia
  6. Responsible Tourism – Grupo El Fuerte
  7. Fuerte Hoteles. Committed to Sustainability – Sustainable Tourism Charter – September 2015
  1. Fuerte Hotels Global Compact and Global Code of Ethics for Tourism
  2. Aenor acknowledges Fuerte Hoteles’ commitment to Responsible Tourism by renewing its environmental certification
  3. Fuerte Hoteles reduce un 8,55% la emisión de co2 de sus establecimientos
  4. Fuerte Group hotels recycled a total of 95,193 kilos of urban waste in 2017


http://blog.fuertehoteles.com/en/uncategorized/csr-report-2017/


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