Flora Cash

Flora Cash is a Swedish-American indie pop duo consisting of Shpresa Lleshaj and Cole Randall.

Flora Cash
Background information
OriginStockholm, Sweden
Genres
Years active2012 (2012)–present
Labels
Websitefloracash.com
Members
  • Shpresa Lleshaj
  • Cole Randall

History

Lleshaj, an Albanian[1] originally from Kosovo and whose family had fled to Sweden while she was a child to escape war and conflict in the region, was living in Stockholm when she met Randall, from Minneapolis, on SoundCloud in 2012. Lleshaj began commenting on the tracks Randall had posted and the two discovered they appreciated each other's music.[2][3] After meeting in person in Minneapolis, they began working together in Sweden as Flora Cash.[4] The duo has said that they've never revealed the origin or meaning of their band name to anyone.[5]

They released their debut EP, Mighty Fine, on 12 December 2012. Their second EP, Made It For You, came out on 13 June 2013. That year Lleshaj and Randall also married.[6]

They released a third EP, I Will Be There, on 20 September 2014. A few singles followed.

Then, after signing with Swedish label Icons Creating Evil Art in 2015,[7] they released, Can Summer Love Last Forever?, in March 2016. The seven-song mini-LP earned them nominations for two GAFFA awards, as Swedish Artist of the Year and Swedish Newcomer of the Year.[8][9]

They released their debut full-length album Nothing Lasts Forever (And It's Fine) in April 2017. Earmilk gave the album 9 out of 10 stars and called it, "as delicate and fragile as the core values the two write for, truth, beauty and living for the moment in a modern world where everything is taken for granted."[10]

Flora Cash broke into the mainstream with their song "You're Somebody Else"; a track from their debut full-length album that achieved its initial success after being used in a viral Movistar commercial in Mexico promoting safety for young people meeting each other online.[11] After debuting on Pandora Radio's Predictions chart in August 2018 and retaining the No. 4 spot into September, "You're Somebody Else", reached the Top 10 on both Billboard's Alternative Songs and Adult Alternative Songs airplay charts that November.[12] The song reached number one, on both the Mediabase Adult Alternative[13] and Alternative radio formats.[14] To date, the track has garnered over 86 million streams on Spotify, with the lyric video having been viewed over 73 million times on YouTube.

In July 2018, Flora Cash signed to Sony Music's RCA Records.[15]

On 9 August 2018, they made their American television debut, performing "You're Somebody Else" on The Late Late Show with James Corden.[16] The next day they launched a North American tour where they shared the stage with Amen Dunes, Aquilo, SYML, and Superorganism.[17]

On 6 November 2018, the music video for "You're Somebody Else" came out on YouTube. It was directed by Mark Pellington and depicted individuals talking about anxiety and other struggles. The artists were also in the music video.

Flora Cash joined lovelytheband on tour from April to June 2019.[18] In the autumn of 2019 the band joined Judah & the Lion and AJR (band) on tour.

The band announced their first U.S. headline tour in late 2019 for early 2020 called the 'Baby, It's Okay' tour. The tour was subsequently postponed due to the outbreak of Covid-19.

Television

On 9 August 2018, Flora Cash performed "You're Somebody Else" on The Late Late Show with James Corden, marking their television debut.[19]

On 28 February 2019, Flora Cash performed "You're Somebody Else" on Live with Kelly and Ryan, marking their first live television performance.[20]

Their composition "Save Me" was also featured as the closing track on the final episode of series 3 of the Australian Screen NSW drama Janet King.

Season 3, episode 2 of the series The Good Doctor features "You're Somebody Else" at the end of the episode montage sequence.

Hulu's miniseries adaptation of "Four Weddings and a Funeral", Season 1 Episode 6 "Lights, Cameras, Wedding", features "And Ever" from the album "Can Summer Love Last Forever?" as Maya (Nathalie Emmanuel) takes the elevator to Madison rooftop restaurant, for Zara (Sophia La Porta) and Craig's (Brandon Mychal Smith) surprise engagement party.

On 5 January 2020, the duo performed and was interviewed live on Sweden's most popular morning TV program, Nyhetsmorgon which airs on TV4_(Sweden). They performed "You're Somebody Else" and "You Love Me."[21][22][23]

The German teen drama web series Druck features "You're Somebody Else" in the final scene of season 3, episode 7. The scene depicts the reunion of Matteo Florenzi, played by Michelangelo Fortuzzi, and David Schreibner, played by Lukas Alexander von Horbatschewsky. They embrace in comfortable silence, while Flora Cash plays in the background.

Season 1, episode 7 of the series Locke & Key features "You're Somebody Else" at the end of the episode montage sequence.

Discography

Studio albums
  • Nothing Lasts Forever (And It's Fine) (2017)
  • Baby, It's Okay (2020)

Mini-albums
  • Can Summer Love Last Forever? (2016)

EPs
  • Mighty Fine (2012)
  • Made It for You (2013)
  • I Will Be There (2014)
  • Press (2019)

Singles
  • Summerset (2013)
  • Freakin' Love (2013)
  • In The Winter (2015)
  • For Someone (2016)
  • Pharaoh (2016)
  • Sadness Is Taking Over (2016)
  • Nothing Lasts Forever (And It's Fine) (2017)
  • California (2017)
  • Roses On Your Dress (2017)
  • 18 Dollars (2018)
  • You're Somebody Else (2018)
  • They Own This Town (2019)
  • Missing Home (2019)
  • Born In The Slumber (2019)
  • You Love Me (2020)
  • Honey Go Home (2020)

References
  1. "Flora Cash – A Swedish Pop Group Making a Splash". Drulap.
  2. Sam Tornow, "Flora Cash Make American TV Debut With Dreamy Performance of 'You're Somebody Else' on Corden: Watch", Ones to Watch, 10 August 2018, retrieved 26 September 2018
  3. Carla Hay, "Flora Cash signs with RCA Records; North American tour announced", Ones to Watch, AXS, 16 July 2018, retrieved 1 October 2018
  4. Neil Z. Yeung, "Artist Biography by Neil Z. Yeung", retrieved 26 September 2018
  5. Entercom Communications, "New Music Heaven", retrieved 21 January 2019
  6. Blogtalkradio"Alan Babbit's debut CD - decades later. Flora Cash from Sweden", 12 May 2017, retrieved 26 September 2018
  7. Harriet Kaplan, "FOUNDER OF SWEDISH LABEL, ICONS CREATING EVIL ART CARL-MARCUS GIDLÖF SPEAKS", tHeARTofla, 6 November 2017, retrieved 27 September 2018
  8. Janne Hallman, "Förtroliga samtal som lockar till lyssning", GAFFA, 21 April 2017, retrieved 26 September 2018
  9. Neil Z. Yeung, "Artist Biography by Neil Z. Yeung", retrieved 26 September 2018
  10. Cailey Lindberg, "Album Review: Flora Cash – Nothing Lasts Forever (And It's Fine)", Earmilk, retrieved 24 January 2019
  11. Duncan MacLeod, "Movistar Love Story reveals online twist", The Inspiration Room, 9 May 2017, retrieved 27 September 2018
  12. Emily Blake, "Pandora Predictions to Know: Flora Cash, Social House, Ava Max & Summer Walker", 13 September 2018, retrieved 26 September 2018
  13. Paul Marszalek, "The Top 22 Triple A Radio Songs 12-9-18", Media Mechanics, 09 Dec 2018, retrieved 16 January 2019
  14. Brian Cantor, "Flora Cash's 'You're Somebody Else' Reaches #1 At Alternative Radio", Headline Planet, 10 Feb 2019, retrieved 14 February 2019
  15. "Flora Cash Signs to RCA Records", Music Connection, 16 July 2018, retrieved 27 September 2018
  16. Sam Tornow, "Flora Cash Make American TV Debut With Dreamy Performance of 'You're Somebody Else' on Corden: Watch", 10 August 2018, retrieved 26 September 2018
  17. "Flora Cash Signs to RCA Records", Music Connection, 16 July 2018, retrieved 27 September 2018
  18. Katrina Nattress, "lovelytheband Announce 'Finding It Hard to Smile' Tour Dates", iHeartMedia, Inc., 17 January 2019, retrieved 24 January 2019
  19. Sam Tornow, "Flora Cash Make American TV Debut With Dreamy Performance of 'You're Somebody Else' on Corden: Watch", 10 August 2018. Retrieved 26 September 2018
  20. "Flora Cash books performance on "Kelly and Ryan"", 15 February 2019. Retrieved 3 March 2019
  21. "Flora Cash framför låten "You love me"", 5 January 2020. Retrieved 13 Jan 2020
  22. "Flora Cash framför låten "You’re Somebody Else"", 5 January 2020. Retrieved 13 Jan 2020
  23. "Flora Cash om sin musik: ”Medicin insvept i godis”", 5 January 2020. Retrieved 13 Jan 2020
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