Employer value proposition

Minchington (2005) defines an employer value proposition (EVP) as a set of associations and offerings provided by an organization in return for the skills, capabilities and experiences an employee brings to the organization. The EVP is an employee-centered approach that is aligned to existing, integrated workforce planning strategies because it has been informed by existing employees and the external target audience. An EVP must be unique, relevant and compelling if it is to act as a key driver of talent attraction, engagement and retention.[1][2]

References

Minchington, B (2010) Employer Brand Leadership – A Global Perspective, Collective Learning Australia.
Minchington, B (2006) Your Employer Brand – attract, engage, retain, Collective Learning Australia.

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[1] Minchington, B (2010) Employer Brand Leadership – A Global Perspective, Collective Learning Australia.

[2] Minchington, B (2006) Your Employer Brand – attract, engage, retain, Collective Learning Australia.