Drizly

Drizly is an alcohol E-commerce platform operating in over 100 markets across the United States and Canada. Known as the "Amazon for liquor,"[2][3] Drizly lets users order a variety of beer, wine, and spirits directly from local retailers to their location through a mobile app or website.[4]

Drizly
Type of site
Private
Founded2012
HeadquartersBoston, Massachusetts, United States
Area servedSelect U.S. cities: Akron, Austin, Baltimore, Boston, Cincinnati, Cleveland, Chicago, Columbus, Dallas, Denver, Houston, Jacksonville, Jersey City, Indianapolis, Los Angeles, Miami, Minneapolis/St. Paul, Nashville, New Orleans, New York City, Orlando, Phoenix, Portland, Portland, Providence, Raleigh, San Antonio, San Diego, San Francisco, Seattle, St. Louis, Tampa and Washington D.C. as well as Edmonton, Alberta,Vancouver, British Columbia, and Calgary, Alberta Canada
Founder(s)
  • Cory Rellas
  • Justin Robinson
  • Brett Beller (Former)
  • Spencer Frazier (Former)
  • Nick Rellas (Former)[1]
CEOCory Rellas
IndustryRetail
ServicesAlcohol E-Commerce
Employees85
URLwww.drizly.com
Native client(s) oniOS, Android

History

Drizly was founded by Nick Rellas, Justin Robinson, and Spencer Frazier and Brett Beller [5] in 2012. The company launched its service in the greater Boston area in 2013, then expanded to New York, Los Angeles, and Chicago.[6]

Drizly, which currently employs about 85 people in its Boston, New York, and Denver offices, is available in many U.S. Markets, and as of February 2016, has expanded to Edmonton and Calgary, Alberta, Canada through a partnership with Liquor Stores N.A. (LSNA).[7][8][9]

As of January 2017, total venture capital funding for Drizly was about $35 million.[9] Series A/B investors include Polaris Partners, Suffolk Equity Partners, Cava Capital, Fairhaven Capital Partners, and First Beverage Group.[10] Angel investors include Walt Doyle, Lars Albright, Ty Danco, Fred Shilmover and Streetwise Media co-founder Chase Garbarino.[11]

In July 2018, Drizly entered into a partnership with Anheuser-Busch to keep beer stocked in offices across the country. The partnership allows exclusive handling delivery to Anheuser-Busch's Office Bud-e fridges, which use smart sensors and WiFi connection to automatically re-order beer when stocks run low.[12]

Description

Drizly partners with local retailers to bring their inventory to customers. The service is mainly provided through a smartphone app, available on iOS and Android platforms, apart from its website. Users place their order through the Drizly app or website. Drizly retail partners fulfill the order, process the transaction, and execute delivery. Delivery generally takes 30–60 minutes. There are separate apps for both customers and delivery drivers. Drizly has proprietary ID verification technology that it provides to its retail partners that allows drivers to scan IDs for more than a barcode to make sure the purchaser is over 21 years old in the US and of legal drinking age in Canada.[13]

Drizly does not take a cut of the orders, which is one reason why New York State Liquor Authority approved it to operate without a liquor license. Instead, Drizly charges the liquor and wine stores a monthly fee to use its order fulfillment software as well as its iPads and iPhones.[14] Drizly does not mark up the prices of alcoholic beverages themselves. Retailers on Drizly may have a minimum order or delivery fee, typically $5.[15]

In each of its cities, Drizly partners with local retailers. Its retail partners pay a licensing fee to be able to use its website and apps for iPhone and Android devices. Drizly is partnered with the Wine and Spirits Wholesalers of America.[4]

Data breach

On July 28, 2020, Drizly announced it had been the victim of a data breach exposing sensitive information on approximately 2.5 million customer accounts, including dates of birth, email addresses, and bcrypt-hashed passwords, along with delivery addresses in rare cases.[16][17]

References
  1. "Thursty: A new app called Drizly delivers booze right to your doorstep". Metro US.
  2. +AmericanCraftBeer.com (2019-02-15). "The 'Amazon Of Liquor' Partners with Big West Coast Booze Chain". American Craft Beer. Retrieved 2020-07-29.
  3. "Drizly teams up with US drinks chain BevMo!". Retrieved 2020-07-29.
  4. TechCrunch.
  5. "Thursty: A new app called Drizly delivers booze right to your doorstep". Metro US.
  6. "Ordering On-Demand Booze Is About to Get Easier". Fortune. 2015-05-18. Retrieved 2016-09-23.
  7. BizJournals1.
  8. BostInno1.
  9. VentureBeat.
  10. CrunchBase.
  11. BostInno2.
  12. "Drizly Partners with Anheuser-Busch to Stock Office Fridges". Brewbound. 2018-07-11. Retrieved 2020-03-12.
  13. MaineBiz.
  14. Recode.
  15. CPA.
  16. "Have I Been Pwned: Pwned websites". haveibeenpwned.com. Retrieved 2020-07-29.
  17. "Alcohol delivery service Drizly hit by data breach". TechCrunch. Retrieved 2020-07-29.

Bibliography
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