Dreyer's

Dreyer's Grand Ice Cream Holdings, Inc. ("Dreyers"), is an American ice cream company with nearly 100 years of experience in the market. Dreyer’s was founded in 1928 in Oakland, California, where its present-day headquarters office remains. The company was sold by Nestle to Froneri International on February 1, 2020 for $4 billion. Dreyer's is home to a robust portfolio of powerhouse ice cream brands, including Häagen-Dazs, Outshine, Drumstick, and its namesake Dreyer's, among others.

Not to be confused with Breyers.
Dreyer's Grand Ice Cream, Inc.
Subsidiary
IndustryFoods
Founded1928
HeadquartersOakland, California, United States
Key people
Kim Peddle-Rguem, CEO
Revenue$1.588 billion USD (2004)
Number of employees
~2,400 (2020)
ParentFroneri
Websitewww.dreyersgrandicecream.com
Dreyer's headquarters in Oakland

Dreyer’s employs 2,500 employees across its four factories in Bakersfield and Tulare, California, Fort Wayne, Indiana, and Laurel, Maryland, its distribution center in Manteca, California and its headquarters in Oakland.

History

The two brand names, Edy's and Dreyer's, honor the company's founders: Joseph Edy, a candy maker, and William Dreyer, an ice cream maker. Joseph Edy was born in Missouri and raised in Montana. Joseph Oliver Edy operated a homemade candy and ice cream parlor at 122 North Broadway in Billings, Montana during the 1910s. In the 1920s he and his wife Grace decided to join his brother in California. In 1925 Joseph Edy opened the doors to Edy's Character Candies Shop in Oakland. Edy's high-quality candy quickly became recognized as among the best in the East Bay Area, and Edy was soon operating six shops. William Dreyer also ran a business in the 1920s, an ice cream manufacturing venture in the California dairy country community of Visalia.[1] In 1926 he was recruited to run a large new plant in Oakland for National Ice Cream. While in Oakland, he met Joe Edy.

In 1928 Edy and Dreyer decided to join forces to manufacture ice cream. They secured a small factory and launched Edy's Grand Ice Cream (the "Grand" reflected their street address on Grand Avenue in Oakland).[1] They focused on creative innovations to fuel their small venture. For example, the two men used Joseph Edy's knowledge and expertise in candy-making to create the original Rocky Road ice cream, from a combination of flavors which Edy had previously invented. The chocolate, marshmallow, and nut flavor was named Rocky Road as a means of describing the ice cream's texture as well as the troubled economic times of the Great Depression.[1] Edy and Dreyer are also credited with originating the Toasted Almond and Candy Mint flavors. At the time ice cream had limited flavors such as vanilla, chocolate, and strawberry, but Rocky Road, introduced in 1929, was one of the first combination of flavors. Because only large marshmallows were manufactured at the time, he used his wife's sewing scissors to cut marshmallows into bite-sized pieces to make the first batch of Rocky Road.[1]

Timeline
  • 1906: William Dreyer made his first frozen dessert to celebrate his ship's arrival in America from Germany.[1][2]
  • 1919: Edy's is sold, according to the Billings Gazette in Montana, September 14.
  • 1928: William Dreyer and Joseph Edy found Edy's Grand Ice Cream.[3][2]
  • 1947: Dreyer and Edy dissolve their partnership and Dreyer purchases and builds a new manufacturing plant at 5929 College Avenue in Oakland.[2] After the dissolution of the partnership, Edy continued business under the Edy's name, operating several ice cream parlors in the San Francisco Bay area, selling candy and ice cream manufactured at the Edy's factory in Oakland. Edy's were located in Palo Alto at the Town and Country Shopping Center, in San Francisco, Berkeley and several other Bay area cities. In 1961 an Edy's opened in Carmel-by-the-Sea under a franchise agreement.
  • 1963: Reins to the business pass from the Dreyer family to Ken Cook, who becomes President.
  • 1977: T. Gary Rogers and W.F. Cronk purchase Dreyer's Grand Ice Cream for $1 million.[2]
  • 1981: Dreyer's went public and its shares were traded on NASDAQ under the ticker symbol DRYR. Around this same time, current Dreyer's President Ken Cook went into the vanilla business. Since that time Dreyer's ice cream has been made with Cook's Vanilla which is produced by Cook Flavoring Company.[4]
  • 2002: In June, Nestlé acquired Dreyer's for $3.2 billion, thus becoming the biggest ice cream maker, with a 17.5% market share.[5][2] Dreyer's has also acquired its own ice cream brands, including the Snelgrove's Ice Cream brand in Utah.
  • 2004: Dreyer's began using a new churning processes called low-temperature extrusion.[6] Unlike traditional churning methods, the ice cream does not need to be frozen once it is done churning. Since this freezing stage produces large ice crystals, which gives the ice cream a grainy texture, manufacturers would add milk fat to counterbalance the grainy texture. As this extra freezing process isn't necessary with low-temperature extrusion, the "slow churned" line of ice cream is labeled as containing two-thirds the calories and half the fat of "regular" ice cream. Dreyer's has also extended this process to other brands besides its two flagship brands, such as Häagen-Dazs, which it produces under a license from General Mills.[2]
Laurel, Maryland Nestle Plant

Cost-cutting changes

In 2002, Nestlé insisted on a smaller container to increase profits and so the standard US half gallon (2 quarts) container (1.89 L) was downsized to 1.75 quarts (1.65 L) container. In May 2008, the 1.75 quart container was further downsized to 1.5 quarts (1.42 L). Most other ice cream manufacturers, with the notable exception of Blue Bell, followed the downsizing move.[8]

References
Edy's delivery truck, Ann Arbor, Michigan
  1. "Dreyer's History" (PDF). 2006. Archived from the original (PDF) on 12 March 2006.
  2. "Dreyer's Grand Ice Cream". Berkeley Library. Oral History Center, The Bancroft Library, University of Berkeley. Retrieved 12 December 2019. 1963: “Junior” sells the company to his key officers – Al Wolff, Bob Boone and Ken Cook.
  3. "Our Story - The History of Edy's Ice Cream - Dreyer's". Retrieved 12 December 2019. 1928 - Two heads are sweeter than one; Candy maker Joseph Edy and ice cream maker William Dreyer form a sweet partnership. Together they created Edy’s and Dreyer’s Ice Cream
  4. "A Century of Pure Vanilla". Cook Flavoring Company.
  5. "Nestlé takes world ice cream lead". BBC News. 19 January 2006.
  6. Moskin, Julia (26 July 2006). "Creamy, Healthier Ice Cream? What's the Catch?". The New York Times.
  7. Dreyer’s Grand Ice Cream Manufacturing Facility, Laurel, Maryland, Food Processing Technology
  8. Gubbins, Teresa (August 6, 2008). "New product Wednesday, at Dallas-area stores: Dreyer's Limited Edition Coconut Pineapple". Pegasus News. Archived from the original on May 2, 2009.
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