Do it for Denmark

Do it for Denmark is a Danish media and advertising campaign designed to increase the birth rate of the nation. The campaign, launched by the Danish travel agency Spies Rejser, is a tongue-in-cheek attempt to lure Danes to book holidays as a way to stop a purported population decline in Denmark. Despite the advertisements' obvious irony, it did actually result in an increase of the Danish birth rate.[1][2][3][4]

The advertising campaign has been criticized for invoking age-related and gendered stereotypes. The "Do it for Denmark" and subsequent "Do it for Mom" ads have been accused of carrying "explicit heteronormative and ageist tones" that "reflect a pro-natal and youth-oriented culture."[5]

References
  1. "'Do it for Denmark!' campaign wants Danes to have more sex. A lot more sex". Retrieved 3 December 2016.
  2. "Do it for Denmark". www.spies.dk. Retrieved 2016-12-04.
  3. "Denmark is fighting its low birth rate in the creepiest way possible". The Independent. 2016-06-02. Retrieved 2016-12-04.
  4. "'Screw for Denmark' sex campaigns produce baby boom in months". RT International. Retrieved 2016-12-04.
  5. King, Andrew; Almack, Kathryn; Jones, Rebecca L. (2019). Intersections of Ageing, Gender and Sexualities: Multidisciplinary International Perspectives. Bristol, England: Policy Press. p. 101-102. ISBN 9781447333036.
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