Djarum

PT Djarum is an Indonesian kretek (clove cigarette) brand/manufacturer founded in 21 April 1951 by Oei Wie Gwan in Kudus, Central Java. The company is also involved in sporting business, owning the Djarum Badminton Club and sponsored the Indonesian top football league from 2005 to 2011. It also has non-cigarette business lines, such as in technology, banking, and beverage.

PT Djarum[1][2][3]
Private[2]
IndustryTobacco industry
Founded21 April 1951 (1951-04-21)
FounderOei Wie Gwan
HeadquartersKudus, Central Java, Indonesia
Key people
Robert Budi Hartono
Michael Bambang Hartono
Number of employees
75,000
Websitewww.djarum.com

History

In 1951, Oei Wie Gwan, an ethnic Chinese businessman, bought a nearly defunct cigarette company in Kudus, Central Java known as NV Murup. The brand was called Djarum Gramofon which means 'gramophone needle' he shortened it into Djarum which only means needle. The company's first brand was 'Djarum'. The company was nearly extinct when in 1963 a huge fire destroyed the company's factory which was followed by the death of Oei Wie Gwan. Nevertheless, the new owners, Oei Wie Gwan's children Budi and Bambang Hartono, took the opportunity to rebuild the company.

The products are hand-rolled or machine-rolled kretek, both of which are popular and produced in large quantities. The classic hand-rolled kretek continues to be made by Djarum using older methods of manual rolling by laborers. Machine-rolled kretek, introduced in early 1970, are manufactured in a fully automated process.[4]

Djarum Super was launched in 1981, followed by introduction of Djarum Special in 1983.[5]

While the domestic market for kretek was large, in 1972 the company began exporting hand-rolled kretek to tobacco retailers around the world.[6] Budi and Bambang Hartono diversified the company's activities outside of cigarette manufacturing.

After the 1997 Asian financial crisis, the company became a part of a consortium which bought Bank Central Asia (BCA) from BPPN. BCA is the largest private bank in Indonesia and was formerly a part of the Salim Group. Presently the majority stake of the bank (51%) is controlled by Djarum.[7] In 2004 the Djarum Group acquired a 30-year BOT contract from the government to develop and renovate Hotel Indonesia in Jakarta under the Grand Indonesia superblock project.

The Djarum badminton club (PB Djarum) was founded in 1974 by Budi Hartono. Its players, such as Liem Swie King and Alan Budikusuma, have won numerous championships for Indonesia.

Since the Family Smoking Prevention and Tobacco Control Act in 2009 banned most flavored cigarettes in the United States, Djarum's clove products are now marketed as "filtered cigars" and are wrapped in tobacco leaf instead of black paper. The tobacco is air-cured, and they are packaged in boxes of 12 instead of 20.[8]

Cigarette products
Djarum Black cigarettes

Domestic

Major brands
  • Clavo
    • Clavo Premio Filter
  • Djarum Black
    • Djarum Black Cappuccino
    • Djarum Black Menthol
    • Djarum Black Mild
  • Djarum Cigarillos
  • Djarum Coklat
    • Djarum Coklat Extra
    • Djarum Coklat Filter
    • Djarum Coklat Retro
  • Djarum Istimewa
    • Djarum Istimewa Filter
  • Djarum 76
    • Djarum 76 Filter Gold
  • Djarum Super
    • Djarum Super Mild
      • Djarum Super Mild Black Series
    • Djarum Super Wave
  • L.A. Lights
    • L.A. Menthol
    • L.A. Ice
    • L.A. Bold
    • L.A. Filtered
  • Forte Original
    • Forte Menthol
    • Forte Lights
    • Forte Extra Breeze
      • Forte Extra Breeze Menthol

Smaller brands

This brands is very rarely shown on television advertisements; except for Urban Mild, that have its 2009 ad.

  • Access Mild
  • Beat Mild
  • Beat Filter
  • Hits Mild
  • Ten Mild
    • Ten Mild Menthol
  • Relax Mild
  • Nuu Mild
  • In Mild
    • In Mild Menthol
    • In Kretek
  • Envio Mild
    • Envio Kretek
  • Geo Mild
  • Slic Mild
  • Score Mild
  • Polo Mild
  • Chief
  • Mr.Brown
  • Ultra Special
  • Cobra King
  • Senior
  • Insta
    • Insta Kretek
  • Intro
    • Intro Menthol
  • Dos Hermanos
  • Gold Seal
  • Kedai Kopi
  • "Kembang" brands
    • Kembang Djati
    • Kembang Gading
    • Kembang Madu
    • Kembang Makmur
    • Kembang Sawit
    • Kembang Tanjung
    • Kembang Tebu
    • Kembang Turi
  • Kotak Adjaib
  • Rudal
  • Warung Kopi
    • Warung Kopi Slim
  • Glory Filter
  • Divo Kretek
  • Pusaka
  • Ziga
  • Troy
  • Bull
  • Viper
  • VIP
  • Black Scorpion
  • Spot Filter
  • Crystal Kretek
    • Crystal Red
    • Crystal Special
  • Mustang
    • Mustang Lights
    • Mustang Kretek
  • Urban Mild
  • Zamrud Mild
  • Premium International
  • Premium One
  • Fellas Mild

Discontinued products
  • Djarum Super Compact Size (CS)
  • Djarum Super Mezzo
  • VIP President
  • Inspiro
  • Ace Mild
  • Filtra 100s
  • MilDay
  • Supra Djirak
  • Djarum Merdeka
  • The President
  • Djarum 76 Twin Pack
  • Djarum Black Slimz

International
A pack of twelve Djarum Black Cherry clove filtered cigars from the United States.
  • Djarum Bali Hai
  • Djarum Black
    • Djarum Black Bliss
    • Djarum Black Cherry
    • Djarum Black Supersmooth
      • Djarum Black Menthol Supersmooth
    • Djarum Black Vanilla
    • Djarum Black Tea
    • Djarum Black Silver
    • Djarum Black Emerald
    • Djarum Black Ruby
    • Djarum Black Ultra Menthol
    • Djarum Black Sapphire
    • Djarum Black Ivory
  • Djarum Cherry
  • Djarum Menthol
  • Djarum Mild
  • Djarum Special
  • Djarum Splash
  • Djarum Super
  • Djarum International
  • Djarum Original
  • Djarum Vanilla
  • Gold Seal
  • L.A. Lights
    • L.A. Menthol
  • Djarum Spice Islands
  • Djarum Classic
  • Djarum Filter
  • Djarum Supremo
  • Djarum Safari
  • Djarum Bravo

Non-cigarette business lines
  • Bank Central Asia (banking company)
  • Blibli (e-commerce platform)
  • Delizio Caffino (instant coffee product)
  • Mola TV (premium multiplatform services)
  • Polytron (electronics company)
  • Super Soccer (soccer internet streaming (2016-2019, from 2020 moved to Mola TV) and news platforms)
  • Tiket.com (travel booking platform)
  • Savoria (bottled drink manufacturer product, branded as Yuzu)

Involvement in sports

References
  1. http://www.djarum.com
  2. https://www.bloomberg.com/quote/7358287Z:IJ/profile
  3. http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=31131977
  4. http://www.djarum.co.id/index.php/en/world_of_djarum/page/6
  5. http://www.djarum.com/brands/international-brands/djarum-special/
  6. Kretek, Hanusz, Mark. 2003. Equinox Publishing, Singapore. Page 136
  7. https://www.reuters.com/article/2010/12/20/indonesia-djarum-bca-idUSL3E6NK18K20101220 "Indonesia's Djarum Group buys BCA shares worth $382 mln-sources", Reuters, 20 December 2010
  8. https://www.wsj.com/articles/SB125660066262509223
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