Damodar Mall

Damodar Mall is an Indian retail sector professional. He is the chief executive officer of Reliance Fresh and Reliance Smart subsidiaries of Reliance Industries.

Damodar Mall
Born (1963-01-02) 2 January 1963
NationalityIndian
EducationBusiness Graduate from IIM, Bangalore and an Engineer from IIT Bombay.
OccupationCEO of Reliance Fresh and Reliance Smart
Home townBikaner, Rajasthan, India
Spouse(s)Sangeeta Mall

He is the ex-director, Integrated Food Strategy at Future Group. He was a part of Kishore Biyani's core strategy team. Damodar Mall writes an invitation blog for Forbes India, on consumer behaviour and modernising retail.[1] He is married to Sangeeta Mall, who is a published novelist.[2] They have two sons who have studied at the Doon School in India.

Early life

Damodar Mall is a Business Graduate from IIM, Bangalore and an Engineer from IIT Bombay.[3] He won a marketing gold, at his business school.

His earlier career was at Hindustan Unilever, in the brand management function.[4]

Retail journey

Damodar promoted a supermarket chain with R.K. Damani in 1999–2000.[5] The venture went on to become a 60 store D-Mart chain in western India. He headed the first phone order supermarket, Sangam Direct for Unilever in 2003.

In Future Group Damodar was involved in shaping Big Bazaar, Food Bazaar, to scale and creation of the backend value chain for the food business. He also led the creation of retail concepts Foodhall, KB's Fair Price, Ethnicity and several private brands at the group.[6]

Publications

With a foreword from Mukesh Ambani and preface by Kishore Biyani, Damodar Mall's first book, SuperMarketWala – Secrets to Winning Consumer India, was launched on 17 September at the India Retail Forum 2014. Drawing inspiration from Paco Underhill, Mall's book talks about observations and experiences in the retail sector. A collectivization of Mall's blog at Forbes, the book has become the focal point of the launch of the retail know-how brand, SuperMarketWala.[7]

Excerpt: "If you leave a space measuring more than your forearm – from the tip of your finger to your elbow – between you and the person just ahead of you in a queue, in India, such a gap is not feasible to sustain. It shall get bridged or occupied within five minutes." – The Elbow Push Factor, SuperMarketWala

Shopkeeper-in-Law: This term is introduced by Damodar which represents the scenario for a newly married woman when she visits a nearby grocery shop from where her in-laws used to buy their goods. The shopkeeper is having a good relations with her family and he is aware of all the products as well as their brands which her family uses. If the daughter-in-law asks for a new band which her family haven't tried before than the shopkeeper will start judging her and will indirectly become a shopkeeper-in-law.

Damodar continues to write an invitation blog "Shopkeeper-In-Law" for Forbes India.[8] He has written columns for the Economic Times, DNA,[9] and the Times of India. He was profiled by Mint, a business daily in 2007.[10]

Damodar was a member of Coca-Cola Retail Research Committee of Asia from 2006–2009.[11] He is the recipient of the Golden Spoon Award for the most admired Food & Grocery retail professional of the year, in 2011.[12]

gollark: +>grant 213674115700097025 ☭
gollark: +>addtag apioforms-class-υ.
gollark: ```sqliteWITH RECURSIVE xaxis(x) AS (VALUES(-2.0) UNION ALL SELECT x+0.05 FROM xaxis WHERE x<1.2), yaxis(y) AS (VALUES(-1.0) UNION ALL SELECT y+0.1 FROM yaxis WHERE y<1.0), m(iter, cx, cy, x, y) AS ( SELECT 0, x, y, 0.0, 0.0 FROM xaxis, yaxis UNION ALL SELECT iter+1, cx, cy, x*x-y*y + cx, 2.0*x*y + cy FROM m WHERE (x*x + y*y) < 4.0 AND iter<28 ), m2(iter, cx, cy) AS ( SELECT max(iter), cx, cy FROM m GROUP BY cx, cy ), a(t) AS ( SELECT group_concat( substr(' .+*#', 1+min(iter/7,4), 1), '') FROM m2 GROUP BY cy )SELECT '`' || '`' || '`' || group_concat(rtrim(t),x'0a') || '`' || '`' || '`' FROM a;```
gollark: ++supported_langs sql
gollark: Maybe make epicbot respond to virtual messages in virtual channels?

References
  1. "Damodar Mall | Forbes India Blog". Forbesindia.com. Retrieved 25 February 2015.
  2. "Archived copy". Archived from the original on 11 April 2013. Retrieved 18 October 2014.CS1 maint: archived copy as title (link)
  3. "Future group's IITB alumnus Damodar Mall likely to lead Zee Network to spearhead its UK and Europe operations from London – IITBHF & IITBAA". Iitbombay.org. Archived from the original on 15 June 2013. Retrieved 25 February 2015.
  4. "Site Suspended - This site has stepped out for a bit". Bizpunditz.com. Retrieved 25 February 2015.
  5. Kamath, Raghavendra (4 January 2018). "Small retail traders dream big, put retail sector on growth path". Rediff. Retrieved 27 August 2018.
  6. "Progressive Grocer|Food and Grocery Industry Updates|News| Magazines". Imagesfood.com. Retrieved 25 February 2015.
  7. "Damodar Mall talks about his new book 'Supermarketwala'". YouTube. 30 September 2014. Retrieved 25 February 2015.
  8. "Shopkeeper-in-Law | Forbes India Blog". Forbesindia.com. Retrieved 25 February 2015.
  9. Damodar Mall. "Damodar Mall | Daily News & Analysis". Dnaindia.com. Retrieved 25 February 2015.
  10. Saumya Roy (8 September 2007). "Where tomorrow is always a better day". Livemint. Retrieved 25 February 2015.
  11. "Welcome to" (PDF). Globalscorecard.net. Retrieved 25 February 2015.
  12. "Retail News| Find the latest updates on Retail Industry| Stores| Brands". Indiaretailing.com. Archived from the original on 5 November 2012. Retrieved 25 February 2015.
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