Courtesy bias

Courtesy bias is a type of response bias that occurs when some individuals tend to not fully state their unhappiness with a service or product as an attempt to be polite or courteous toward the questioner.[1] It is a common bias in qualitative research methodology.

Research

In a study on disrespect and abuse during facility based childbirth, courtesy bias was found to be one of the causes of potential underreporting of those behaviors at hospitals and clinics.[2]

Evidence has been found that some cultures are especially prone to the courtesy bias, leading respondents to say what they believe the questioner wants to hear. This bias has been found in Asian and in Hispanic cultures.[3] Courtesy bias has been found to be a similar term referring to people in East Asia, who frequently tend to exhibit acquiescence bias.[4]

As with most data collection, courtesy bias has been found to be a concern from the phone survey respondents.[5]

Management

Attempts were made to create a good interview environment in order to minimize courtesy bias. An emphasis is needed that both positive and negative experiences must be important to showcase to enhance learning and minimize the bias as much as possible.[6]

References
  1. "Courtesy Bias". alleydog.com. Retrieved 8 May 2020.
  2. Sando, David; Abuya, Timothy; Asefa, Anteneh; Banks, Kathleen P.; Freedman, Lynn P.; Kujawski, Stephanie; Markovitz, Amanda; Ndwiga, Charity; Ramsey, Kate; Ratcliffe, Hannah; Ugwu, Emmanuel O.; Warren, Charlotte E.; Jolivet, R. Rima. "Methods used in prevalence studies of disrespect and abuse during facility based childbirth: lessons learned". Reproductive Health.
  3. Hakim, Catherine. Models of the Family in Modern Societies: Ideals and Realities: Ideals and Realities.
  4. "Conducting Culturally Sensitive Psychosocial Research". netce.com. Retrieved 19 July 2020.
  5. Diamond-Smith, Nadia; Treleaven, Emily; Omoluabi, Elizabeth; Liu, Jenny. "Comparing simulated client experiences with phone survey self-reports for measuring the quality of family planning counseling: The case of depot medroxyprogesterone acetate – subcutaneous (DMPA-SC) in Nigeria" (PDF). doi:10.12688/gatesopenres.12935.1. Cite journal requires |journal= (help)
  6. "Gestational diabetes mellitus" (PDF). worlddiabetesfoundation.org. Retrieved 19 July 2020.
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