Coin Master

Coin Master is a free, single-player, casual mobile game created by Israeli studio Moon Active.[1] It has had over 81 million downloads (as of October 2019). Coin Master is the top-grossing mobile game in the UK (since February 2019) and Germany (since June 2019).[2]

Coin Master
Developer(s)Moon Active
Publisher(s)Moon Active
Platform(s)iOS, Android
Release2015
Genre(s)Casual mobile game
Mode(s)Single-player

Gameplay

The objective of Coin Master is to win coins to upgrade items in order to build up villages.[3][4]

Coin Master can be found under the 'Adventure Game' category in the app stores, but uses gambling mechanics. In order to build their own game villages or attack the villages of other players, users must spin to win coins. The number of attempts is limited to seven per hour, but additional attempts and items can be purchased in chests.[5]

Strategy

A fortune is acquired by spinning and winning, attacking another player's village or raiding another player’s fortune. A maximum of five shields, as well as the pet Rhino, can be used to defend villages. When a player's village is attacked, the game also allows a "revenge" so a player can launch a counterattack.[3]

Levels

Players advance to the next village once theirs is built. The levels continuously get more challenging as the player progresses.[6] As of June 2020, Coin Master has 266 levels.[7]

Villages

Players continue to spin, win and build through over 200 uniquely themed village adventures, such as LA dreams, Buddhist village, Hell's village, and so on. Other village themes include Magical Forest, Steampunk Land, and Coin Manor.[6][8] Villages have five items, which can include characters, pets, homes, transportation, and items from nature.[4]

Card collection

An extremely popular feature in the game is the ‘Card Collection’.[9] Players make tremendous efforts to collect and trade cards in hopes of completing card set ts, which are used to win sought-after rewards such as spins, pet experience and more. Chests with collectible cards inside them can also be collected using coins.[10]

Cards differ in value, and some of the rarest ones can be very difficult to find. The most precious cards can be shown off to the player's communities.[8]

There are countless online social groups of fans from all over the world that are dedicated purely to card trading.[10]

Characters

The pig that is placed in all the events and promotion art of the game is the protagonist (tour guide) of Coin Master.

Additionally, there are new characters introduced in every village.[11]

The game also features other mythological characters such as wizards, witches, warriors, and queens.[8]

Pets

Foxy, Tiger, and Rhino are the 3 pets that are designed to help players collect more coins each in their own unique way. Pets can be raised by obtaining treats for them and raising their XP (experience points) by using XP potions. Pets can also have eggs that can be hatched. Additionally, pets need to be kept awake with treats. They can stay awake for longer periods of time with multiple treats.[3]

Commercial

As of October 2019, Coin Master has grossed over $508 million in gross revenue. 85% of Coin Master's net revenue comes from the U.S, the UK and Germany combined - over $260 million from the United States, a dramatic jump in the UK (since February 2019) resulting in $80 million, and Germany close behind with $52 million. Coin Master surpassed Candy Crush Saga as top-grossing game and claimed first place on both the App Store and Google Play store in the United Kingdom and Ireland.[12][13]

According to the website OMR, Moon Active earned $US 280 million until October 2019.[14]

In his late night show on German public TV, Jan Böhmermann voiced his opinion that Coin Master is marketed to children and adolescents despite corresponding denials, among other things such as the child-friendly look of the game and advertising from popular influencers like Pietro Lombardi.[15]

Investors

The company has investors from the tech industry, such as Gigi Levy-Weiss, the former CEO of the Gibraltar-based online casino company 888 Holdings.[16]

Advertisements

Jennifer Lopez,[17] Khloé Kardashian, Kris Jenner, and Scott Disick have featured in advertisements for Coin Master.[18][19][20] Other celebrities who have participated in advertisements for the game are Ben Higgins, Chris Harrison,[21] Rae Sremmurd[22], Terry Crews, and Emily Ratajkowski.[23]

Awards

Coin Master was ranked in the top 20 of the acclaimed Top 50 Developers/Top 50 Mobile Game Makers list from PocketGamer.biz, published October 1st, 2019.[24] The game has also received countless mentions in industry publications regarding its continuous stance of 1st place in the weekly/monthly roundup lists of Top Grossing games on both the App Store and Google Play in 2019.[25]

References
  1. "Top trending game of the week on Android smartphones - Times of India". The Times of India.
  2. "Coin Master Rakes in $500 Million Globally as It Cashes in On Success in Great Britain, Germany, and the U.S." Sensortower.com.
  3. "Gameplay – Coin Master". moonactive.zendesk.com.
  4. "App Trend Games of 2019: Coin Master Tops Charts". thekoalition.com. Koalition. December 29, 2019.
  5. "Gaming-App Coin Master: Wie Kinder in der Spielgeldfalle landen". Spiegel Online.
  6. "Coin Master: How The App Lives Up To Its Name". ilounge.com. iLounge. January 2, 2020.
  7. "Villages". Retrieved June 10, 2020.
  8. "Coin Master: How The App Lives Up To Its Name". gazettereview.com. Gazette Review.
  9. "Coin Master Has Taken Casual Gaming by Storm: Let's Take a Look at Why It's Been So Successful". gazettereview.com. TechShout.
  10. "Predicting the Next Social Game Sensation: How Coin Master Took Us By Surprise". gamenguide.com. January 2, 2020.
  11. "5 Coin Master Tips & Tricks You Need to Know". heavy.com. Heavy.
  12. "These are the iPhone's most popular apps". The Independent. 3 December 2019.
  13. Forde, Matthew. "Weekly global mobile games charts: Coin Master overtakes Candy Crush Saga in Great Britain and Ireland for top grossing". Pocket Gamer.
  14. "Coin Master: So hat die Glücksspiel-App durch Influencer 280 Millionen Dollar umgesetzt". Daily. July 30, 2019.
  15. "Böhmermann nimmt sich glücksspielähnliche App "Coin Master" vor - derStandard.de". Der Standard.
  16. "Indizierungsverfahren zu der App „Coin Master" eingeleitet". Mimikama (in German). 16 October 2019.
  17. "Jennifer Lopez Playing Coin Master In A Grocery Store Hits 1 Million Views". theblast.com. The Blast. February 12, 2020.
  18. "Khloé Kardashian, Kris Jenner and Scott Disick Go on the Attack in Coin Master Campaign". broadwayworld.com. Broadway World. January 17, 2020.
  19. Stone, Natalie (January 23, 2020). "Watch Kris Jenner Use Her Momager Negotiating Skills with Scott Disick in Funny Coin Master Ad". people.com. People.
  20. Hara, Ramon (January 20, 2020). "The Kardashians Are The Latest Celebrities to Endorse This Mobile Game". gamerant.com. Gamerant.
  21. Bhuvad, Ariba. "Ben Higgins and Chris Harrison tackle mobile game "Coin Master"". acceptthisrose.com. FanSided.
  22. "Play Coin Master and trade cards with Slim Jxmmi and Swae!". Rae Sremmurd. 2018-01-29. Retrieved 2020-07-03.
  23. "Coin Master, un éxito millonario para móviles que se publicita con Emily Ratajkowski". Vandal (in Spanish). Retrieved 2020-07-03.
  24. "The Top 50 Mobile Game Makers of 2019". pocketgamer.biz. PocketGamer.
  25. Forde, Matthew. "Weekly global mobile games charts: Coin Master overtakes Candy Crush Saga in Great Britain and Ireland for top grossing". Pocketgamer.biz.
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