Città dell'arte Fashion: Bio Ethical Sustainable Trend

Città dell'arte Fashion: Bio Ethical Sustainable Trend is an initiative of the Fondazione Pistoletto (Pistoletto Foundation) to promote sustainability in the fashion industry. It was unveiled by Vogue Italia editor-in-chief Franca Sozzani and the artist Michelangelo Pistoletto at a press conference at Pistoletto's studio in Biella on September 22, 2009.[1] From September 23, 2009 through February 2010, the participants are committed to providing a new model for sustainable practices in fashion.[1]

Exhibition

The purpose of Città dell'arte Fashion: Bio Ethical Sustainable Trend is to encourage and find ways for the fashion industry to exemplify a new model of socially responsible, ethical, and sustainable fashion.[1] Michelangelo Pistoletto invited eleven Italian designers to create one look from sustainable Italian textiles.[2] In June 2009, a two-day workshop at Pistoletto's studio assisted the designers' in selecting organically dyed yarns for the project, which will culminate in February 2010.[2]

Corporate sponsorship

These are just a handful of the companies who sponsor this initiative:

Zegna chairman Paolo Zegna is just one of many people who pay for the organically dyed fabrics and yarns for the project.[3]

Designers

Participating designers include:[3]

  • Marco de Vincenzo
  • Silvio Betterelli
  • Marta Forghieri
  • Osman Yousefzada
  • Mark Fast
  • Siri Johansen
  • Mary Katrantzou
  • José M. Nunes da Silva Giralt
  • Matthew Ames
  • Sandra Backlund

Notes
  1. "Archived copy". Archived from the original on 2009-11-26. Retrieved 2009-10-05.CS1 maint: archived copy as title (link)
  2. Lazzaroni, Laura: "Third Paradise," Ever Manifesto, October 2009 issue.
  3. Martin, JJ: "Giving fashion an eco-boost," New York Times, September 24, 2009


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