Cecilia Robinson (entrepreneur)

Cecilia Robinson, originally from Sweden, is a New Zealand entrepreneur and founder of the My Food Bag business.[1]

Life

Robinson grew up in Sweden and moved to the United States to work as a nanny before making a trip to New Zealand to visit her brother, who was living there. She stayed and enrolled to study law at the University of Auckland, but dropped out to start an online nanny website, AuPair Link.[1] The business quickly grew to be the biggest au pair website in New Zealand; in 2012, the business had 417.79 per cent growth and was twelfth on the Deloitte Technology Fast 50, which ranks the country's fastest growing companies. Robinson sold the company in 2014.[2]

In 2013, Robinson launched My Food Bag, a home-delivery service which delivers food and recipes to customers weekly. Her husband James joined her, as well as chef Nadia Lim and businesswoman Theresa Gattung.[2]

Recognition and awards

In 2013 Robinson won the EY Young Entrepreneur of the Year Award.[2] In 2017 she won the Business Enterprise Award and the Supreme Award at the New Zealand Women of Influence Awards.[3]

References
  1. Dann, Liam (2017-12-30). "The secrets of My Food Bag founder Cecilia Robinson's success as a serial entrepreneur". NZ Herald. ISSN 1170-0777. Retrieved 2018-06-02.
  2. "Cecilia Robinson has leadership in the bag". Stuff. Retrieved 2018-06-02.
  3. "My Food Bag founder Cecilia Robinson supreme winner at Women of Influence awards". Stuff. Retrieved 2018-06-02.
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