Braze, Inc

Braze, Inc. is an American cloud-based software company based in New York City, with additional offices in San Francisco, London, and Singapore.[2][3] It develops customer relationship management and mobile marketing automation software that businesses use to manage their mobile applications.[3] The company was originally named Appboy Inc. upon its inception, but it was rebranded in November 2017, as Braze, Inc.

Braze, Inc.
Formerly
Appboy Inc. (2011–2017)
Privately held company
Industry
Founded2011[1]
Founders
  • Mark Ghermezian
  • Bill Magnuson
  • Jon Hyman
Headquarters
New York, NY
,
U.S.
ProductsMobile CRM platform
Number of employees
501-1000
Websitewww.braze.com

According to the interview the company executives gave to Fortune, Braze provides mobile marketing automation for Domino's Pizza, SoundCloud and Urban Outfitters.[3] Braze stated to Fortune magazine in June 2016 that its software processes approximately 2 billion messages per month between 420 million users.[3]

History

Braze was founded as Appboy in 2011 by Mark Ghermezian of the Ghermezian family who raised $3 million from family and other investors in order to start the company.[4] That same year, Bill Magnuson and Jon Hyman joined the company as co-founders.[5] As of January 1, 2017, Mark Ghermezian has transitioned from CEO to Executive Chairman, Bill Magnuson transitioned from CTO to CEO, and Jon Hyman transitioned from CIO to CTO. [6] Braze's last round of funding, in October 2018, brought the total amount of venture capital invested in the company to 175 million.[7][8]

References
  1. "Braze profile on CrunchBase". CrunchBase.
  2. Walmsley, Julie (January 31, 2018). "This Company Got to $400 Million Advising Clients to Do This 1 Thing". Inc. Retrieved 6 March 2018.
  3. Clancy, Heather (June 30, 2016). "This Startup Helps Marketers Optimize Mobile Outreach". Fortune. Retrieved 20 September 2016.
  4. Rusli, Evelyn (April 4, 2012). "Heirs to Old Money Plunge Into Tech". The New York Times. Retrieved 20 September 2016.
  5. Empson, Rip (November 23, 2011). "AppBoy Raises A Cool Million To Let App Developers Better Engage And Understand Their User Base". TechCrunch. Retrieved 20 September 2016.
  6. Alex Konrad. "Marketing Tech Startup Appboy Shuffles Cofounders As Bill Magnuson Takes Over As CEO". Forbes.com. Retrieved 2017-11-07.
  7. "Braze profile on CrunchBase". CrunchBase.
  8. Darrow, Barb (2017-08-09). "Startup Appboy Snags $50 Million to Take on Salesforce". Fortune.com. Retrieved 2017-11-07.
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