BookBub

BookBub is a book discovery service that was created to help readers find new books and authors.[3] The company features free and discounted ebooks selected by its editorial team,[4] as well as book recommendations,[2] updates from authors,[5] and articles about books.[6] The service is free for readers[7] and includes a website and personalized email newsletters.[2] The Guardian called BookBub the “Groupon of e-books.”[8]

BookBub
Type of businessPrivate
FoundedJanuary 2012 (2012-01)
HeadquartersCambridge, Massachusetts
Founder(s)
Industry
Employees120
URLbookbub.com
Alexa rank8,270 (August 2020)[1]
RegistrationOptional
Users15 million[2]

BookBub has more than 15 million users in the United States, United Kingdom, Canada, and Australia.[2] For publishers and authors, BookBub provides marketing tools that are intended to help them reach readers and sell more books.[2] The company also operates an audiobook retailer called Chirp.[9]

The company is headquartered in Cambridge, Massachusetts.[2]

History

BookBub was founded in January 2012 by Josh Schanker and Nicholas Ciarelli.[10]

In May 2014, BookBub raised $3.8 million in a Series A round led by NextView Ventures and Founder Collective, and joined by Avalon Ventures and Bloomberg Beta.[4]

In September 2014, BookBub launched in the UK.[11]

In May 2015, BookBub raised $7 million in new equity and debt financing[12] from its existing investors.[13]

In 2019, BookBub had 120 employees, 15 million subscribers, and launched an audiobook division called Chirp.[2]

Business model

The newsletter is free to customers but authors and publishers pay to be featured in the newsletter.[10] Authors and publishers use BookBub to gain exposure with the intention to increase future sales.[10] The cost to have your book feature depends on the genre and price of the book.[11] In 2014, the cheapest slot was $40 to advertise a free book of African-American interest.[11] BookBub rejects about 80 to 90 percent of requests for eBooks to be featured.[14]

References
  1. "bookbub.com Competitive Analysis, Marketing Mix and Traffic". Alexa Internet. Retrieved 2020-08-11.
  2. Green, Alex (December 1, 2019). "BookBub and an Age-Old Question: What to Read Next?". Publishers Weekly. Retrieved 2020-03-18.
  3. Turchi, Megan (August 1, 2016). "Cambridge-based startup helps readers browse books in the digital world". Boston.com. Retrieved 2020-05-26.
  4. Kolodny, Lora (May 1, 2014). "BookBub Raises $3.8M to Help Readers Find E-Book Deals Online". The Wall Street Journal. Retrieved 2020-05-26.
  5. Donelan, Katie (January 4, 2016). "Introducing BookBub New Release Alerts". BookBub Partners Blog. Retrieved 2020-05-26.
  6. "BookBub Blog". BookBub Blog. Retrieved 2020-05-26.
  7. Leighton, Mara (August 29, 2019). "BookBub is a free newsletter that lets you know when the books you want to read are on sale — here's how it works". Business Insider. Retrieved 2020-05-26.
  8. Bridle, James (2015-01-25). "BookBub – it's Groupon for ebooks". The Guardian. ISSN 0261-3077. Retrieved 2020-03-16.
  9. "BookBub Enters Audiobook Space with Chirp". Publishers Weekly. March 7, 2019. Retrieved 2020-08-03.
  10. Kirsner, Scott; Columnist, Globe. "BookBub, Cambridge site promoting free and discounted e-books, approaches one million subscribers". Boston.com. Retrieved 2020-03-16.
  11. "BookBub launches in the UK | The Bookseller". www.thebookseller.com. Retrieved 2020-03-16.
  12. "E-book service BookBub raises $7m and pushes its global expansion". www.betaboston.com. Retrieved 2020-08-03.
  13. "BookBub Raises $7M to Help Bookworms Discover New Authors". WSJ Pro Venture Capital. May 20, 2015. Retrieved 2020-08-03. (subscription required)
  14. "Bookbub Is Luring Book Lovers To Site For Great Deals". www.inquisitr.com. Retrieved 2020-03-16.


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