BUT (retailer)

BUT is a French brand of retail stores specialized in home goods, including furniture, large and small appliances, and consumer electronics.

BUT
Société par Actions Simplifiée
IndustryRetail
Founded1972
FounderAndre Venturini
Headquarters
Émerainville,
Seine-et-Marne
,
France
Productsfurniture, home decoration, major appliances, small appliances, consumer electronics
Revenue€ 1.8 billion[1] (2010)
Number of employees
6500 employees in stores and 300 at headquarters
Websitebut.fr

History

The BUT brand was created in 1972 by André Venturini in Le Havre, France. With his son Michel, he rapidly expanded his network by using franchising. In 1982, there were 140 BUT stores, and in 2015, 280.

In 1987, Carrefour became a major shareholder of BUT; it sold its shares in 1993. In 1997, BUT was bought by the English company Kingfisher,[2] which made it part of Kingfisher Electricals.

Since 31 March 2008, BUT has been owned to Decomeubles Partners, a company held by a consortium of Colony Capital, Goldman Sachs, and OpCapita.[3]

In November 2016, a 50/50 partnership between Austrian furniture retailer XXXLutz Group and Clayton, Dubilier & Rice acquired BUT.[4]

In July 2020, BUT acquired the French branches of Conforama.[5]

Sectors

BUT stores offer three types of goods:

Fidem is the company that manages the BUT card.

Slogan
  • Current: But, c'est NOUS ! 'BUT is us!'
  • Previously: "Vous êtes bien chez BUT" 'You're comfortable at BUT'; "On s'y retrouve tous!" 'Everyone meets at BUT'; "Choisissez bien, choisissez BUT" 'Choose well, choose BUT'; "Le juste prix" 'The right price'.

From 1989 to 2001, BUT was the official partner of the TV game Le Juste Prix (the French version of The Price Is Right), whence its slogan 'Le juste prix'.

gollark: If they didn't, that would be mean and thus impossible.
gollark: The evil bit is a highly advanced security measure.
gollark: With a hacky patch in place to "fix" it, I doubt they changed it much.
gollark: Perhaps self-driving cars will be a mistake.
gollark: μhahahahaha.

References
  1. Daily-bourse
  2. Histoire de BUT
  3. Les actionnaires de Kesa Electricals valident la cession des magasins But
  4. "More News: Consumer/Retail Partnership Recapitalization Clayton, Dubilier & Rice Completes the Acquisition of BUT, France's Largest Furniture Retailer Network, in Partnership Transaction". cdr-inc.com. 2016-11-18. Retrieved 2020-07-08.
  5. "XXXLutz übernimmt französische Conforama". orf.at (in German). 2020-07-08. Retrieved 2020-07-08.
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