Auguste Fauchon

Auguste Félix Fauchon was a French merchant born in Ellon in the Calvados department in 1856 and deceased in Paris in 1939.

Auguste Fauchon
Born	1856 Ellon, Calvados
Died	1939 Paris
Nationality	French
Occupation	Merchant

Arriving in the capital in 1885, Auguste Fauchon begins his career on the market near la Madeleine with a cart offering the fruits and vegetables of his native Normandy, as well as the best orchards of France.

The next year, he opened on the place de la Madeleine, a specialty food shop featuring quality fresh groceries, poultry, cured meats, cheese, biscuits, candy, wine and spirits, all exclusively of French origin. Upon the immediate success of his business, he opens a bakery and cakeshop in 1895 and only three years later, the "Grand Salon de Thé" (Grand Tea Salon) at 24 place de la Madeleine. In 1900, he launches his "Grandes Caves de Réserves des Magasins Fauchon" (Grand Reserve Cellars of the Fauchon Shops) in the rue de la Comète, within the quartier des Invalides. In the process, Fauchon, wanting to put his name on coffees, chocolates, teas, jams and biscuits to be sold abroad as well as at home, establishes himself as the leading distributor of luxury foods.