Altitude Sports

Altitude Sports is an outdoor e-commerce clothing company that sells and manufactures a wide range of sports outerwear, outdoor equipment and urban wear, focusing on travel, hiking, and camping[4][5][1][6] The company was founded in 1984[7] and its headquarters is located in Montreal, Canada.[3][8]

Altitude Sports
Privately held
Industry
Founded1984 (as Altitude Sports Plein Air)[1]
HeadquartersMontreal, Québec, Canada
Number of locations
e-commerce[2]
Area served
worldwide
Number of employees
  • 250-350 (2019)
[3]
Websitewww.altitude-sports.com

History

The retailer’s first store opened on Montreal’s St. Denis Street in 1984.[8][1] The company was known as Altitude Sports Plein Air, selling and renting outdoor equipment and clothing for outdoor activities. The Altitude-sports.com website was created in 1999 and was one of the first online outdoor retail sites in Canada. The Last Hunt, a sister outlet site, opened in 2010. In 2011, the company was acquired by Alexandre Guimond and Maxime Dubois, employees who became majority owners after the purchase.[9][6] 2016 saw Altitude Sports partner with Quartz Co. and Monark to design and produce the world's first parkas insulated with milkweed.[10][11]

In 2016, revenue from the brick-and-mortar retail stores made up only 2% of the company’s total sales, with most of the business being generated online. The St. Denis Street store closed in 2016, the beginning of a shift to a 100% online retailer.[8] In early 2018, BDC Capital became a minority shareholder of Altitude Sports.[12]In the fall of 2019, with items from 430 brands available, the company expanded, creating an online marketplace.[4][5][13][14] In September of 2019, Altitude Sports launched their first ready-to-wear collection, Vallier, which included coats, t-shirts, socks, sweaters. According to a number of sources, the collection is for the most part made from sustainable materials such as organic cotton, Japanese wool and others.[15]

Collections

Charitable endeavors

The company's environmental initiatives included cooperation with The World Wildlife Foundation Canada (WWF - Canada), and Protect Our Winters Canada (POW).[17] Altitude Sports has also partnered with The Trans Canada Trail (TCT) as part of initiatives addressing nature conservation and climate change issues.[18][19]

References
  1. Company's website
  2. Journal de Montreal: Les lauréats de la 3e édition d’eCommerce-Québec
  3. Crunchbase: Altitude-Sports.com
  4. La Presse: Commerce en ligne: Altitude Sports à la conquête de la planète
  5. Les Affairs: Altitude Sports : de détaillant vieillissant à entreprise techno
  6. La Presse: Altitude Sports - Du pignon sur rue à la boutique 100% web | La Presse | March 27th 2018
  7. Infopresse: Diversifier ses activités: jouer sa carte Joker (Diversify your activities: play your Joker card)
  8. La Presse: COMMERCE DE DÉTAIL/ALTITUDE SPORTS QUITTE SAINT-DENIS
  9. Devenir Entrepreneur: Altitude Sports: e-Growth Maxime Dubois’s Story
  10. Altitude Sports X Quartz Co.: The Urban Winter Parka Made with Milkweed
  11. CBC: How a Quebec company used a weed to create a one-of-a-kind winter coat
  12. Cision: Altitude Sports receives a significant minority equity investment from BDC Capital
  13. Business Wire: Altitude Sports Officially Announces Its Marketplace
  14. Financial Post
  15. NightLife: Découvrez Vallier : la marque de vêtements montréalaise, urbaine et hauts de gamme
  16. Metro: Vallier: la mode urbaine s’allie au plein air
  17. Protect Our Winters: ALTITUDE SPORTS PARTNERS WITH POW CANADA
  18. Intrado: Altitude Sports announces the return of the Alti Action donation program for Fall 2019
  19. The Great Trail: Altitude Sports helps to raise over $25,000 for TCT through Alti Action campaign
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