Byyd

byyd (formerly Adfonic) was a mobile advertising buying platform that gave advertisers and agencies access to global mobile web and app inventory. It filed for administration in April 2016 [1] and ceased trading a month later.[2]

byyd
Private
IndustryMobile advertising
FoundedLondon, U.K. (2008 (2008))
FounderVictor Malachard, Paul Childs, Wesley Biggs
Headquarters
London
,
U.K.
Area served
Global

History

The company was founded in 2008 by Victor Malachard, Paul Childs and Wesley Biggs, and the service launched in July 2009.[3] It secured funding in 2010 and 2011,[4][5] and in April 2011 was the only mobile advertising company to make the final Telegraph Tech Start Up 100 list.[6] In December 2011, the company won 'Angel or VC-Backed Business of the Year' at the Startups Awards.[7]

In October 2012, it released its mobile Demand-side Platform (DSP) called Madison.[8]

Rebranding

In March 2014 the company changed its name from Adfonic to byyd [sic].[9][10] As part of the rebrand, the company structured its areas of business around two offerings: software as a service solution byyd pro; and byyd media, a managed solution for planning and executing mobile ad campaigns. [11]

References
  1. "UK mobile ad tech specialist Byyd files for administration". The Drum. 2016-04-25. Retrieved 2016-04-25.
  2. "Byyd administrators fail to find buyer". The Drum. 2016-05-21. Retrieved 2016-05-21.
  3. "Adfonic Launches Mobile Ad Exchange". Mobile Marketing Magazine. 2014-03-27. Archived from the original on 2012-11-13. Retrieved 2014-03-31.
  4. "Mobile ads marketplace Adfonic pulls in more personnel and cash | TechCrunch". Eu.techcrunch.com. 2010-09-10. Retrieved 2014-03-31.
  5. Archived November 28, 2011, at the Wayback Machine
  6. Start-Up 100 (2011-04-05). "Start-Up 100: A-Z". Telegraph. Retrieved 2014-03-31.
  7. Startups, The. "Angel/VC-backed Business of the Year 2011 - Startups Awards by Startups.co.uk: Start up a successful business". Startups.co.uk. Archived from the original on 2013-05-28. Retrieved 2014-03-31.
  8. Adfonic October 30, 2012 6:00 AM (2012-10-30). "Adfonic Introduces Madison, the Smarter Mobile DSP - Yahoo Finance". Finance.yahoo.com. Retrieved 2014-03-31.
  9. "Adfonic Rebranded as byyd NetworkRoundUp". Networkroundup.com. Retrieved 2014-03-31.
  10. "Adapting to Change". Mobile Marketing Magazine. 2014-03-27. Archived from the original on 2014-03-31. Retrieved 2014-03-31.
  11. "Adfonic rebrands to byyd to emphasise its mobile DSPGoMo News". Gomonews.com. Archived from the original on 2014-03-31. Retrieved 2014-03-31.
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