Ad exchange

An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks.[1] Prices for the inventory are determined through real-time bidding (RTB). The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory. This represents a field beyond ad networks as defined by the Interactive Advertising Bureau (IAB),[2] and by advertising trade publications

Main article: Online advertising

Aas

The major ad exchanges include:

• AOL's Marketplace[3])

See also

• Demand-side platform
• Online advertising
• Supply-side platform

References

1. "How an ad is served with real-time bidding". Internet Advertising Bureau.
2. "IAB". IAB - Empowering the Marketing and Media Industries to Thrive in the Digital Economy. Retrieved 2018-07-20.
3. {{Cite web|url=http://www.marketplacebyadtech.com/%7Ctitle=Yahoo!%7Cwebsite=jojo OpenX (company)
   • Pubmatic
   • Rubicon Projectjojo
   • Smaato
   • The Trade Desk
   • Verizon Media
   • Xandr (formerly AppNexus<ref>"Home | AppNexus". www.appnexus.com. Retrieved 2018-07-20.