Aaron Bay-Schuck

Aaron Bay-Schuck (born September 5, 1981) is an American music industry executive. The CEO and co-chairman of Warner Records (formerly Warner Bros. Records), he was previously the president of A&R at Interscope Geffen A&M and the senior vice president of A&R at Atlantic Records.[3][4]

Aaron Bay-Schuck
Aaron Bay-Schuck in 2018
Born (1981-09-05) September 5, 1981
Los Angeles, California
NationalityAmerican
Alma materColumbia University
OccupationRecord executive, co-chairman and CEO of Warner Records
Parent(s)John Schuck, Susan Bay
RelativesLeonard Nimoy (stepfather)
AwardsBillboard Power 100[1]
Billboard "40 under 40"[2]
Websitewarnerrecords.com

Early life and education

Bay-Schuck was born in Los Angeles to actors Susan Bay and John Schuck. His parents divorced when he was a child, and in 1989 his mother married Leonard Nimoy.[5]

Bay-Schuck attended Columbia University, where he majored in political science. He planned to attend law school and pursue a career in entertainment law.[6] In his senior year, he met a video promotion executive from Capitol Records and had a conversation with her about how record companies operate. The next day he applied for an internship at Interscope Records. He was hired, and although he interned in the video promotion department, he became interested in A&R.[7] He graduated from Columbia in 2003. [8]

Career

Bay-Schuck returned to Los Angeles following his college graduation. Knowing that jobs at record companies had become scarce as the music industry constricted in the post-Napster era, he registered at an employment agency that placed temps at labels. He was assigned a short-term job at Interscope, and was quickly hired as a full-time assistant to Martin Kierszenbaum, then the head of international marketing for the label. Determined to work in A&R, he left Interscope a year later to take a job as an A&R assistant at Atlantic. In 2006, he was promoted to a staff A&R position. His first hits in an A&R capacity were with the songs "Shawty" by Plies featuring T-Pain, and "Right Round" by Flo Rida featuring Kesha. Bay-Schuck co-wrote "Right Round," which went five times platinum in the US and sold more than 10 million copies worldwide. [7]

Over the course of his ten years at Atlantic, Bay-Schuck worked with Cee Lo Green, B.o.B., T.I., Trey Songz, Travie McCoy, and Trick Daddy, among others. Most notably, he discovered, signed and developed Bruno Mars,[9] who has since sold more than 170 million singles and 26 million albums worldwide.[10] Following his success with Mars, Bay-Schuck, who had originally focused on rap and R&B, worked with artists of all genres.[11] He was appointed senior vice president of A&R for Atlantic in 2012.[12]

In 2014, Bay-Schuck was named president of A&R at Interscope Geffen A&M (IGA). [12]At IGA he worked with artists including Gwen Stefani, Imagine Dragons, Lady Gaga, Maroon 5, One Republic, and Selena Gomez.[13]

In October 2017, it was announced that Bay-Schuck had been appointed CEO and co-chairman of Warner Records.[3] He assumed the position in October 2018, when his contract with Interscope expired. [9][14]

Bay-Schuck was included in the Billboard Power 100 in 2019 and 2020.[15]

References
  1. "No. 32: Aaron Bay-Schuck & Tom Corson | Power 100". Billboard. Retrieved 2019-03-19.
  2. "40 Under 40: Music's Top Young Power Players Revealed". Billboard. Retrieved 2018-09-21.
  3. Steele, Anne (2017-10-03). "Meet the New Boss: Warner Bros. Records Gets New CEO and COO". Wall Street Journal. Retrieved 2018-09-18.
  4. "Interscope Geffen A&M President of A&R Aaron Bay-Schuck Will Move to Warner Bros. Records Next Year". Billboard. Retrieved 2018-09-18.
  5. Ulanoff, Lance. "Remembering Leonard Nimoy looks at the full life and private struggle of a beloved actor". Mashable. Retrieved 2018-09-18.
  6. Steve Rennie (2012-11-17), A&R Exec Aaron Bay-Schuck Talks About Getting Started in Music Biz, retrieved 2018-09-20
  7. "Interview with Aaron Bay-Schuck, A&R". www.hitquarters.com. Retrieved 2018-09-18.
  8. "AitN: October 9, 2017". Columbia College Today. 2017-10-09. Retrieved 2018-09-18.
  9. "HITS Daily Double : Rumor Mill - I.B. BAD: NEW BEGINNINGS". HITS Daily Double. Retrieved 2018-09-18.
  10. Light, Alan (2017-03-01). "It's Joy Time for Bruno Mars". Wall Street Journal. Retrieved 2018-09-18.
  11. Trakin, Roy (2018-01-24). "Music Industry's Brave New World Requires New Breed of Executive". Variety. Retrieved 2018-09-21.
  12. "Atlantic Records' Aaron Bay-Schuck Promoted to SVP, A&R". The Hollywood Reporter. Retrieved 2018-09-18.
  13. "It's official: Aaron Bay-Schuck and Tom Corson are taking over at Warner Bros - Music Business Worldwide". Music Business Worldwide. 2017-10-03. Retrieved 2018-09-18.
  14. "Aaron Bay-Schuck Officially Joins Warner Bros. Records as Co-Chairman/CEO". Billboard. Retrieved 2019-05-28.
  15. "The 2020 Billboard Power List Revealed". Billboard. Retrieved 2020-02-06.
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