AREA15

AREA15 is a retail and entertainment development about two miles from the Las Vegas Strip. It includes retail tenants, an ice-cream parlor, a gift shop and a food court.

While AREA15 was scheduled to open in February 2020, it was delayed due to the COVID-19 crisis. The tentative opening date has been revised to Fall of 2020.

Investors characterize AREA15 as a "fresh", "exciting" “immersive bazaar,” an “experiential retail and entertainment complex,” and a place where “artists are front and center”, “a place of wonder.”

There will be an arcade and an escape room, while traditional retail tenants are to incorporate interactive or V.R. elements in their "experience".

A large section of AREA15 will be operated by experiential art collective Meow Wolf for a project which is as of yet being kept secret as to its nature.[1]

Shogyo Mujo, by Bart Kresa and BARTKRESA studio is the very first experience that guests will encounter when they enter Area 15.

Shogyo Mujo is a 12-foot-tall, 360-degree projection mapped skull. BARTKRESA studio and sculptor Josh Harker originally collaborated on the unique installation for Burning Man. The project has evolved into a musically driven, visual centerpiece that has toured to Adobe Max, SIGGRAPH, and the Life is Beautiful Festival.

The name Shogyo Mujo represents the first of the three marks of Dharma, which states that all things are impermanent. Each iteration of this piece embodies an intersection of the physical and the imagination

Shogyo Mujo has won numerous awards, setting the standard for innovative experiences rooted in art and light.

References
  1. Rachel Monroe (May 1, 2019). "Can an art collective become the Disney of the experience economy?". New York Times.


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