Zilingo

Zilingo is a technology and commerce platform in the fashion industry.

Zilingo
Private
IndustryInternet Services / Online Fashion Marketplace Services / eCommerce/ Business to Business/ Fashion Sourcing
Founded2015
FounderAnkiti Bose and Dhruv Kapoor
Headquarters
Singapore
Number of locations
8
Area served
Worldwide
Key people
Ankiti Bose, Chief Executive Officer (CEO)

Dhruv Kapoor, Chief Technology Officer (CTO) Jim Perry, Chief Financial Officer (CFO) Aadi Vaidya, Chief Operating Officer (COO)

Marita Abraham, Chief Marketing Officer (CMO)
Number of employees
500
ParentZilingo Pte Ltd
SubsidiariesZilingo Business
Websitehttp://www.zilingotrade.com/

The Singapore headquartered startup was founded in 2015 by Ankiti Bose and Dhruv Kapoor, and has operations spanning Indonesia, Hong Kong, Thailand, Philippines, Australia, India and the United States.[1][2] Today, the company employs over 500 staff representing more than 20 different nationalities, and works with close to 50,000 partners across the fashion supply chain. These partners comprise manufacturers, retail merchants, distributors, indie and global brands.[3]

History

Establishment and business expansion

Zilingo, a play on the word "zillion," was established in 2015 by Ankiti Bose[4] and Dhruv Kapoor.[5] The idea came from when Bose was on holiday in Bangkok and noticed that many of the small and medium-sized shops had no online presence.[6][7]

The company began with seed funding from Sequoia India[8] and raised an additional $8 million in a Series A funding round in September 2016.[9] It raised an additional $18 million in 2017 in a Series B round[8] and $54 million in a Series C round in 2018.[10]

The company started off as a long-tail fashion marketplace leveraging Southeast Asia's growing internet connectivity to bring small merchants from the street markets of Bangkok and Jakarta into the e-commerce fold, supported by distribution, cataloguing and financing services Zilingo began to offer.[11]

After beefing its distribution capabilities, Zilingo expanded focus towards B2B opportunities across the supply chain with an eye on service opportunities the platform could offer to transform a fragmented, inefficient, cash and tech-strapped value chain.[12][13]

The focus towards B2B opportunities started with a suite of basic products to help merchants and manufacturers manage their e-commerce business. This initially included inventory management and sales tracking, and today the company has graduated to deeper services like financing, sourcing and procurement, and a ‘style hunter’ for identifying upcoming fashion trends.[14]

So they expanded, developing software and other tools to allow vendors to access factories from Bangladesh to Vietnam and also help with cross-border shipping and inventory management. Since 2018, Zilingo has also worked with financial technology firms to provide working capital to small sellers so they can buy raw materials to produce goods.[15] The company takes a cut whenever a deal is brokered or a sale is made via its platform,[16] with a business model effectively removing removes a lot of the agents that brands and factories inefficiently deal with. This also ensures that profits can be evenly spread across all stakeholders in the fashion industry, thereby edging the company towards its vision of making the fashion supply chain a levelled playing field.[17]

Global expansion

In September 2017, Zilingo was shipping to eight countries and has seller hubs in Hong Kong, Korea, Vietnam, Cambodia, Indonesia and Thailand, adding 5,000 new merchants in the previous twelve months.[8] By September 2019 the company generates 80% of its revenue from its business-to-business operation of matching brands with suppliers in Southeast Asia and South Asia, with aggressive moves to expand in the United States.[18]

In 2019, the company raised $226 million in a Series D round from existing investors Sequoia India, Burda Capital, Sofina with Singapore's sovereign fund Temasek Holdings joining the tech-platform's capital table.[19] The latest round takes the tech-platform to US$308 million from investors, making it one of Southeast Asia's highest capitalised startups- edging its valuation towards unicorn status.[20] The company announced that it planned to invest US$100 million to build out its fashion supply chains in the US, as part of its accelerated growth plans in new markets such as Australia, Europe and the Middle East.

Corporate restructuring

Amidst the global economic slowdown due to the COVID-19 pandemic, Zilingo announced that it was laying off 5% of its global workforce. A total of 44 employees based in Singapore were dismissed via a Zoom teleconfering call, with employees expressing disappointment at the company's decision despite the Singaporean government's 75 per cent subsidy of local employees wages and the management's lack of post-retrenchment support.[21] The company has also been reported to close its US and Australia offices in 2020, to focus on its core business plans in Asia.[22]. Subsequently, retrenchment was done in Thailand, India, and Indonesia offices, with an estimated 120 employees getting layoff.

Technology and commerce

Zilingo started off as a mobile-first eCommerce marketplace and today has expanded into a B2B tech-platform, with services spanning different offerings for players across the fashion supply chain. The startup was notable for the seller management platform created in 2016, when Zilingo was simply a fashion eCommerce marketplace. This tool helped small retailers and long tail brands formally organise their business, through online distribution, inventory management tools and APIs for logistics.[23]

By 2018, the startup had evolved its seller management tool to become an additional income generator for the business, with merchants being able to cross-list across Singapore, Thailand, Indonesia versions of the site, and distribute globally. The platform had also begun offering financial services from third parties, a “style hunter” that aggregates upcoming trends from fashion watchers and icons, product sourcing and content and photography services—and Zilingo's captive seller base expanded to include professional fashion sellers, SMEs, brands in Southeast Asia and B2B businesses globally through Zilingo's "Zilingo Asia Mall" platform.[24]

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References
  1. "Riding A Unicorn- Business News". www.businesstoday.in. Retrieved 2019-10-01.
  2. ""Our biggest challenge is figuring how we can scale the DNA of the team in so many different countries," says Bose, who is now considering expanding to Latin America".
  3. "Founded by Ankiti Bose and Dhruv Kapoor in 2015, the company has offices in 8 cities globally with over 600 staff representing 20 different nationalities".
  4. "Real Truth Behind Zilingo in Hindi- अंकिति बोस-Zilingo का पर्दाफाश".
  5. Woo, Alyssa (17 August 2017). "Selling online gets easy". Straits Times. Retrieved 19 July 2018.
  6. Chiang, Tay Suan (3 June 2017). "Ankiti Bose". Business Times. Retrieved 19 July 2018.
  7. Morente, Tricia V. (13 September 2017). "Zilingo: The Singapore-Based e-Merchant of Small Things is Getting Bigger". Inc. Southeast Asia. Retrieved 19 July 2018.
  8. Russell, Jon (12 September 2017). "Zilingo raises $18M for its fashion ecommerce service in Southeast Asia". Tech Crunch. Retrieved 19 July 2018.
  9. Russell, Jon (5 September 2016). "Zilingo lands $8M for its marketplace for fashion sellers in Southeast Asia". Tech Crunch. Retrieved 19 July 2018.
  10. Russell, Jon (4 April 2018). "Southeast Asia fashion startup Zilingo continues its meteoric rise with $54M Series C". Tech Crunch. Retrieved 19 July 2018.
  11. "CTO Dhruv Kapoor first built a service that capitalized on Southeast Asia's growing internet connectivity".
  12. "Moving into the supply chain after building distribution makes sense, but Zilingo has long had its eye on services".
  13. "One thing that's become very clear to us is there's a lot of value [in] making the supply chain efficient, instead of giving out discounts and doing crazy marketing".
  14. "That business-focused push started with a suite of basic products to help Zilingo sellers manage their e-commerce business. Those initially included inventory management and sales tracking, but they have since graduated to deeper services like financing, sourcing and procurement, and a 'style hunter' for identifying upcoming fashion trends. Zilingo also widened its target from the long tail of small vendors operating in Southeast Asia, to bigger merchants and brands and even to the fashion industry in Europe, North America and beyond that seeks access to Asia's producers, who are estimated to account for $1.4 trillion of the $3 billion global fashion manufacturing market".
  15. "How a 27-Year-Old CEO Built a Near $1 Billion Fashion Startup". 2019-07-21. Retrieved 2019-07-22.
  16. "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 2019-10-01.
  17. "At Zilingo, we keep the merchant at the centre of everything. We have seen the pain points of some of these enterprises first-hand — not being able to improve their margins or grow any further due to lack of technology access and capital. Meanwhile, big international brands continue to grow aggressively".
  18. "Bloomberg - Are you a robot?". www.bloomberg.com. Retrieved 2019-10-01.
  19. "E-commerce startup Zilingo raises $226M to digitize Asia's fashion supply chain". TechCrunch. Retrieved 2019-07-22.
  20. "E-commerce startup Zilingo raises $226M to digitize Asia's fashion supply chain". TechCrunch. Retrieved 2019-10-01.
  21. News, Bloomberg (2020-04-20). "Singapore's Zilingo Cuts Jobs After Putting Global Push on Hold - BNN Bloomberg". BNN. Retrieved 2020-04-28.
  22. "Axed Zilingo workers upset by how layoffs were handled". The Business Times. 2020-04-21. Retrieved 2020-04-28.
  23. "Zilingo lands $8M for its marketplace for fashion sellers in Southeast Asia". TechCrunch. Retrieved 2019-10-09.
  24. "Southeast Asia fashion startup Zilingo continues its meteoric rise with $54M Series C". TechCrunch. Retrieved 2019-10-09.
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