You Don't Know (702 song)

"You Don't Know" is a 1999 song recorded by 702, it was released as the second single from their second studio album 702. The song was written and produced by Danish record producers Soulshock & Karlin, it was a moderate hit in Europe peaking within the top 40 in the UK.

"You Don't Know"
Single by 702
from the album 702
Released1999
Recorded1998
GenreR&B
Length4:08 (Album Version)
3:25 (Radio Edit)
4:02 (Main Version)
LabelMotown
Songwriter(s)Anthem, Carsten Schack, Kenneth Karlin
Producer(s)Soulshock & Karlin
702 singles chronology
"Where My Girls At?"
(1999)		 "You Don't Know"
(1999)		 "Gotta Leave"
(2000)

Background

When recording their sophomore album the girls of 702 wanted to record songs that they actually liked and when they heard the demo tape of "You Don't Know", they didn't like it. According to Lemisha, "Honestly, to tell you the truth, when we heard the demo, we didn't like the song, but at the urging of Motown President Kedar Massenburg, it made the cut". When continuing to discuss the song, she then proceeded to say "We had a really bad vibe about the song ... and Kedar ... was like, 'Well, you guys are doing the song.' And that's when we had to trust people who know more (about the music industry) than us and who we're trying to learn from,".[1]

Composition

Described as a "futuristic track" [2] You Don't Know is a song about a girl liking a boy too much explained by 702 group member Irish. According to Irish in a MTV interview, "You Don't Know", basically, it's just saying, 'You don't know what you do [to me]. I'm going crazy over you, boy.' You know, 'Just please don't go,' Irish explained. "It's just one of those kinda songs [which says] 'I think I'm going crazy. I like you too much."[3]

Music video

The official music video for "You Don't know" was directed by Bille Woodruff[4] and it features the ladies in a futuristic setting throughout the video. The video starts with the girls dressed as robots, while they are moving in a robotic fashion various clips from the music video are shown on medium TV screens. On one TV screen Meelah is shown and she is wearing a white dress and as she sings white doves are flying above her in the background, within that scene it goes back to the scene of the girls dressed as robots. During the chorus the other girls of 702 are shown in similar rooms as Meelah with Irish wearing a blue outfit and Lemisha wearing a black outfit. The robotic scenes are shown simultaneously in between each girls solo room scenes. After a while all three girls are shown walking in the woods and they come across a cave where they all go in together. After they look around the cave they are shown singing the chorus of the song in the cave. While the girls are in the cave three guys are shown walking around the woods with a tracking device looking for the girls. They find the girls secret location and go inside the cave but the girls are not there anymore. In between that scene a new scene emerges with the girls wearing white jumpsuits which is shown in small doses for the remainder of the video. The final scene reverts to the first scene with the girls dressed as robots and they end the video by walking under water.[5] The You Don't know music video was ranked at number 5 on bustle's 22 Weird 90's Music Videos That You Somehow Managed To Forget About list [6]

Chart performance

"You Don't Know?" peaked at No. 50 on the Hot R&B/Hip-Hop Songs on August 28, 1999 [7] The song also peaked within the top 40 on the Official Charts in the UK at number 36 in November 1999.[8] The song also charted in other places in Europe such as Germany and The Netherlands where it charted at number 90 and 60 respectively in those two regions.

Track listings
CD single[9]
No.TitleLength
1."You Don't Know" (Radio Edit)3:25
2."You Don't Know" (Ignorants Remix)4:41
3."You Don't Know" (Marvel & Eliy Remix)6:19
4."You Don't Know" (Ignorants Remix Instrumental)5:16

Charts
Chart (1999) Peak
position
Germany (Official German Charts)[10] 90
Netherlands (Single Top 100)[11] 60
Netherlands (Tipparade)[12] 20
UK Singles (Official Charts Company)[13] 36
UK Dance (Official Charts Company)[14] 3
UK R&B (Official Charts Company)[15] 7
US Hot R&B/Hip-Hop Songs (Billboard)[16] 50
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References
  1. "Three Las Vegans hit the charts as hot R&B group 702". Las Vegas Sun. Retrieved June 23, 2018.
  2. "Motown's 702 Shows Musical Growth With Its Second Release". Billboard. Retrieved June 23, 2018.
  3. "702 EXPLAINS "YOU DON'T KNOW," PLANS TV APPEARANCES". MTV. Retrieved June 23, 2018.
  4. "You don't know". mvdbase.com. Retrieved June 23, 2018.
  5. "You don't know". YouTube. Retrieved June 23, 2018.
  6. "22 Weird '90s Music Videos That You Somehow Managed To Forget About". Bustle. Retrieved June 23, 2018.
  7. "702 : Chart History". Billboard.com. Retrieved June 23, 2018.
  8. "Official Singles Chart Top 100". Official Charts Company. Retrieved June 23, 2018.
  9. "You Don't Know – CD Single". Discogs. Retrieved June 23, 2018.
  10. "Offiziellecharts.de – 702 – YOU DON'T KNOW". GfK Entertainment Charts. Retrieved August 11, 2019.
  11. "Dutchcharts.nl – 702 – YOU DON'T KNOW" (in Dutch). Single Top 100. Retrieved 2018-06-23.
  12. "702-You Don't Know" (in Dutch). top40.nl.
  13. "Official Singles Chart Top 100". Official Charts Company. Retrieved June 23, 2018.
  14. "Official Dance Singles Chart Top 40". Official Charts Company. Retrieved June 23, 2018.
  15. "Official R&B Singles Chart Top 40". Official Charts Company. Retrieved June 23, 2018.
  16. "702 Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved June 23, 2018.
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