Yesterday's Song

"Yesterday's Song" is a song recorded by American singer Hunter Hayes originally intended to be the lead single for a later cancelled studio album. Hayes co-wrote the track with Barry Dean and Martin Johnson and also assisted Dann Huff with production. It was released to digital retailers on September 23, 2016 and officially impacted American country radio on October 24, 2016.[1][2]

"Yesterday's Song"
Single by Hunter Hayes
ReleasedOctober 24, 2016 (2016-10-24)
Genre
Length3:43
LabelAtlantic
Songwriter(s)
Producer(s)
Hunter Hayes singles chronology
"21"
(2015)		 "Yesterday's Song"
(2016)		 "You Should Be Loved"
(2017)
Music video
"Yesterday's Song" on YouTube

Content

"Yesterday's Song" is a song written by Hunter Hayes, Barry Dean, and Martin Johnson about the "emotional shift" that occurs when someone important to you ceases to be a part of your life.[3] The song's hook compares this person to a song that Hayes used to play "on repeat" but who is now "just an echo where the feeling is gone."[3] According to Hayes, the song represents a "joyous realization that you're moving on and starting this fresh, new chapter."[4] Musically, it is a country song with rock influences and features prominent guitar work, performed by Hayes.[5] The track employs a wall of sound approach to its production.[5] Hayes co-produced the song with long-term collaborator Dann Huff.

Background and release

Hayes released three then-new songs ("Yesterday's Song", "Amen", and "Young Blood") to his SoundCloud page on his 25th birthday: September 9, 2016. The songs were available to stream for a limited time before they were pulled.[6] On the writing process behind the songs, Hayes said that "this is the first time I've really been able to kind of step back from [the pressure of releasing new music] and just let my instincts and creativity flow."[4]

All three songs were then released to digital retailers and Spotify on September 23, 2016 through Atlantic Records (in the United States) and Warner Music Group (internationally).[1][7] "Yesterday's Song" was selected as an official single and was sent to American country radio stations on October 3, 2016 through Warner Bros. Records and Warner Music Nashville.[4] It officially impacted the format on October 24, 2016.[2]

Critical reception

Billy Dukes of Taste of Country praised the song's fun nature and catchy hook, writing, "there’s some new spontaneity that results in a less perfect, but more enjoyable first single."[5]

Commercial performance

"Yesterday's Song" sold 6,000 copies in its first week, debuting at number 29 on the Country Digital Song Sales chart.[8] This resulted in the song entering the Billboard Hot Country Songs chart dated October 15, 2016 at number 43.[9] "Yesterday's Song" debuted at number 57 on the Country Airplay chart dated November 12, 2016.[10]

In Canada, "Yesterday's Song" did not enter the Canadian Hot 100, but did chart at number 37 on the Canadian Digital Song Sales component chart dated October 15, 2016.[11]

Music video

The song's music video was directed by Ryan Hamblin and finds Hayes reflecting on his musical journey.[12] It premiered March 27, 2017 through Travel + Leisure.[13] The video begins with Hayes finding a shattered disco ball in an abandoned building, which leads him to a giant replica where photos and video clips from earlier stages of his career play on the mirrors.[12][14] Inside, he is surrounded by faceless women and a "suit-wearing captor" with disco balls in place of their heads.[14] At the end of the video, Hayes runs across a field and jumps into a floating mirror. According to Hayes, the imagery and references to previous videos represent "not letting your past determine who you always will be."[13]

Live performances and promotion

Hayes debuted the song at a benefit concert hosted in Nashville, Tennessee for the 2016 Louisiana floods, which took place September 13, 2016.[15]

Charts
Chart (2016–17) Peak
position
Canada Digital Songs (Billboard)[11] 37
US Country Airplay (Billboard)[16] 44
US Hot Country Songs (Billboard)[17] 43

Release history
Country Date Format Label Ref.
Worldwide September 9, 2016 Streaming
(limited time via SoundCloud)		 Self-released [6]
September 23, 2016 Digital download
[1][18]
United States October 24, 2016 Country radio
  • Warner Bros.
  • Warner Music Nashville
 [2]
gollark: In any case, I can neither confirm nor deny that there wouldn't be much stopping me from just sending backdoored copies into your signing process.
gollark: Well, the program can't usefully verify *itself*.
gollark: I see.
gollark: With what?
gollark: If I had, hypothetically, backdoored your program, then *purely* theoretically it would be possible to just ship a certificate with it in addition to the ones it loads from the ROM.

References
  1. "Yesterday's Song - Single by Hunter Hayes". iTunes Store (Canada). Apple Inc. Retrieved 10 October 2016.
  2. "Future Release for Country Radio Stations". All Access Media Group. Archived from the original on October 2, 2016. Retrieved 10 October 2016.
  3. Wicks, Amanda (October 3, 2016). "Hunter Hayes Premieres 'Yesterday's Song'". Radio.com. CBS Radio. Retrieved 10 October 2016.
  4. "HUNTER HAYES' HIGH-OCTANE NEW SINGLE, "YESTERDAY'S SONG," ARRIVES AT COUNTRY RADIO TODAY, OCTOBER 3" (Press Release). Warner Music Canada. October 3, 2016. Retrieved 10 October 2016.
  5. Dukes, Billy (October 3, 2016). "ToC Critic's Pick: Hunter Hayes, 'Yesterday's Song' [Listen]". Taste of Country. Townsquare Media. Retrieved 10 October 2016.
  6. Betts, Stephen L. (September 12, 2016). "Hear Hunter Hayes' High-Octane Trio of New Songs". Rolling Stone. Wenner Media. Retrieved 10 October 2016.
  7. "Spotify Web Player - "Yesterday's Song"" (single). Spotify. Retrieved 10 October 2016.
  8. Bjorke, Matt (October 5, 2016). "Top 30 Digital Singles Chart: October 3, 2016". Roughstock. Cheri Media. Retrieved 10 October 2016.
  9. "Chart history for "Yesterday's Song" on Hot Country Songs". Billboard. Prometheus Global Media. Retrieved 10 October 2016.
  10. "Chart history for "Yesterday's Song" on Country Airplay". Billboard. Prometheus Global Media. Retrieved January 4, 2017.
  11. "Hunter Hayes – Chart history". Billboard Canadian Digital Song Sales for Hunter Hayes. Retrieved 10 October 2016.
  12. Reuter, Annie (March 28, 2017). "Hunter Hayes Tells Ex Goodbye in Trippy 'Yesterday's Song' Video". Taste of Country. Townsquare Media. Retrieved March 29, 2017.
  13. Campbell, Lindsey (March 27, 2017). "Country Singer Hunter Hayes Talks Life on the Road + the Exclusive Premiere of His New Music Video". Travel + Leisure. Time Inc. Retrieved March 29, 2017.
  14. Stefano, Angela (March 28, 2017). "Watch Hunter Hayes' 'Yesterday's Song' Music Video". The Boot. Townsquare Media. Retrieved March 29, 2017.
  15. Casey, Jim (September 14, 2016). "Watch Hunter Hayes Sing New "Yesterday's Song" at Nashville Benefit for Louisiana Flood Victims". Nash Country Daily. Cumulus Media. Retrieved 10 October 2016.
  16. "Hunter Hayes Dupe 1 Chart History (Country Airplay)". Billboard. Retrieved February 23, 2017.
  17. "Hunter Hayes Dupe 1 Chart History (Hot Country Songs)". Billboard. Retrieved October 10, 2016.
  18. "Yesterday's Song - Single by Hunter Hayes". iTunes Store (UK). Apple Inc. Retrieved 10 October 2016.
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