Trove (company)

Trove (formerly Yerdle) is a California-based company that builds and operates resale programs for brands.[1] Yerdle works with brands such as Patagonia, REI and Eileen Fisher to develop channels that take control of the resale marketplace, which deepens customer engagement, increases profit and helps the planet by advancing the circular economy.[2]

Trove
Formerly
Yerdle
Benefit corporation
IndustrySoftware and logistics
Founded2012
FoundersAndy Ruben and Adam Werbach
HeadquartersBrisbane, California
Websitewww.trove.co

Founded as a California Benefit Corporation in 2012, Trove was born from the belief that we need new, more circular business models[3] to address the growing challenge of fast fashion[4].[5]

Trove helps brands compete with a new market of online and physical resale[6] companies including TheRealReal, ThredUP, Rent the Runway, Vestiaire Collective and Poshmark.

History

Trove (as Yerdle) was originally a peer to peer marketplace that used an alternative currency[7] to exchange items. Trove transitioned from the peer to peer (P2P) platform in 2016, into business to business (B2B) service supporting brands with white label web and logistics services in resale. Trove renamed itself, retaining the same leadership and team in February 2020.[8]

Awards

Trove was featured at WEF's annual Davos event as one of six finalists for the Circulars award[9], part of Fashion for Good innovators Scaling program[10], and part of Elemental Excelerator's equity and access program[11].


See also

References
  1. Makower, Joel (2018-06-06). "How Yerdle helps Patagonia, REI and Eileen Fisher do 'recommerce'". GreenBiz. Retrieved 2019-04-20.
  2. Roshitsh, Kaley; Roshitsh, Kaley (2019-03-18). "The Re-commerce Secret Used by Patagonia and Eileen Fisher". WWD. Retrieved 2019-04-20.
  3. "Circular Economy System Diagram". www.ellenmacarthurfoundation.org. Retrieved 2019-04-20.
  4. "A Circular Fashion Economy Offers Big Benefits". www.alamedamagazine.com. Retrieved 2019-04-20.
  5. Segran, Elizabeth (2019-03-02). "Your H&M addiction is wreaking havoc on the environment. Here's how to break it". Fast Company. Retrieved 2019-04-20.
  6. Makower, Joel (2019-02-18). "Reuse makes a comeback". GreenBiz. Retrieved 2019-04-20.
  7. Stein, Joel. "Baby, You Can Drive My Car, and Do My Errands, and Rent My Stuff…". Time. Retrieved 2019-04-20.
  8. "2020, Meet Trove. Is There Ever a Good Time to Change Your Name?". LinkedIn. Retrieved 2020-02-20.
  9. Roberts, Stephen (2018-01-11). "Six Companies to Watch in the Future of the Circular Economy - #LegacyofGood". Direct2Dell. Retrieved 2019-04-20.
  10. "5 New Innovators Join Fashion for Good's Scaling Programme". Fashion For Good. Retrieved 2019-04-20.
  11. "Yerdle Recommerce". Elemental Excelerator. Retrieved 2019-04-20.
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