Yankee Publishing, Inc.

Yankee Publishing, Inc. is a Dublin, New Hampshire-based publisher of books, magazines, calendars, and other periodicals.

Yankee Publishing, Inc.
StatusActive
Founded1935
FounderRobb Sagendorph
Country of originUnited States
Headquarters locationDublin, New Hampshire
Key peopleJamie Trowbridge, President
Publication typesBooks, calendars, magazines
Nonfiction topicsAlmanacs, Travelogues, Journalism, Magazines
No. of employees85
Official websitewww.ypi.com

History

Yankee Publishing, Inc. (YPI) was founded by Robb Sagendorph with his wife, Beatrix, in 1935 with the publication of the first issue of Yankee Magazine.[1][2]

Four years later, in 1939, Sagendorph purchased the Old Farmer's Almanac, the country's oldest continuously published periodical. Now 200+ years old, the publication is more widely read than at any time in its history.[3][4]

YPI is still a privately-held family business run out of the same barn-red building where it was founded.[5]

In 2013, YPI expanded their offerings by acquiring McLean Communications, which includes New Hampshire magazine and New Hampshire Business Review.[6]

The company has shifted some of its focus into offering custom publishing services.[7][8]

In July 2019, Yankee Publishing acquired Family Tree Magazine. [9] After the sale, Yankee President and CEO Jamie Trowbridge stated Family Tree fit well with the company's suite of brands, which include Yankee, The Old Farmer's Almanac, and New Hampshire magazines. Trowbridge also noted that, “[both] Yankee and The Old Farmer’s Almanac are publications that include history in their editorial coverage. Family Tree’s coverage of family history is a nice fit.”[10]


Yankee Publishing headquarters

Publications and products

Yankee Publishing, Inc. publishes books, magazines, and newspapers in genres such as almanacs, home & garden, business, culture, interior design, cooking, children's books, gardening, bridal, fiction, food, travel, and advice.

Periodicals published by Yankee Publishing include:

In addition to traditional media brands, Yankee Publishing maintains a number of online resources and social media including:

  • Almanac.com
  • NewEngland.com
  • FamilyTreeMagazine.com
  • YankeeCustomMarketing.com
  • Almanac4Kids.com
  • McleanCommunications.com
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References
  1. Meghan Pierce (2015-02-07). "Yankee Magazine celebrates 80th year as a New England institution". Union Leader.
  2. "Background on Yankee Publishing". UMass Amherst Libraries. Retrieved 2016-02-02.
  3. "2016 Old Farmer's Almanac: Winter Weather Forecast and a Digital Evolution". International Business Times. 2015-08-21. Retrieved 2016-02-02.
  4. "How the Old Farmer's Almanac Previewed the Information Age". The Atlantic. 2015-11-30. Retrieved 2016-02-02.
  5. Sydney Ember (2015-10-04). "At 80, Yankee Magazine Is Thriving as an Avatar of New England". New York Times.
  6. "Yankee Publishing Acquires McLean Communications". Boston Globe. 2013-01-07. Retrieved 2016-02-02.
  7. "Yankee ingenuity, loyalty spell success". Monadnock Ledger Transcript. 2015-09-15.
  8. "Accounts and People of Note in the Advertising Industry". New York Times. 2012-09-10.
  9. "Yankee Publishing acquires Family Tree magazine". SentinelSource.com. Retrieved 2019-12-13.
  10. "Why Active Interest Media Salvaged 14 Titles From the F+W Bankruptcy". Folio. 2019-07-23. Retrieved 2019-12-13.
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