XOXO (festival)

XOXO is an annual festival and conference held in Portland, Oregon, that describes itself as "an experimental festival for independent artists who live and work online".[1] XOXO was founded in 2012 by Andy Baio and Andy McMillan with funding from prepaid tickets and other contributions via Kickstarter.

XOXO
One of the speakers at XOXO 2012, Chad Dickerson of Etsy
StatusActive
GenreArt, technology
FrequencyAnnually
Location(s)Portland, Oregon
CountryUnited States
Inaugurated2012
FounderAndy Baio
Andy McMillan
Websitexoxofest.com

History

XOXO 2012

The inaugural event was held in Portland's Yale Union Laundry Building in September 2012 with approximately 400 participants.[2] The first day of the conference focused on talks from independent creators from fields such as film, comics, music, art and illustration, video games, hardware design and product design, while the second centered on technology, and those building tools to facilitate and encourage independent creativity through the web. Speakers and performers included Dan Harmon, Adam Savage, MC Frontalot, Chris Poole, Bre Pettis, Julia Nunes, The Kleptones, The Limousines, and the creators of Kickstarter, MetaFilter, VHX, Simple, Diesel Sweeties, Indie Game: The Movie and World of Goo.

Associated events included live music, film screenings, an arcade of independently produced videogames, a market, and food trucks.[3]

News media and bloggers noted an "impressive list of speakers" and an "intimate tone" missing from other technology-focused conferences.[2] Ruth Brown wrote "the audience was overwhelmingly white, male, middle class and educated."[4]

XOXO 2013
Andy Baio and Andy McMillan on stage at the end of XOXO 2013

XOXO returned to the Yale Union Laundry Building in September 2013 with speakers, workshops, films, music shows, game events, and a market.[5] Baio described it as being "about artists and hackers and makers that are using the internet to make a living doing what they love independently without sacrificing creative or financial control".[6] Portland Monthly compared the event to the larger South by Southwest festival, quoting Matthew Haughey saying SXSW speakers are "in the business of selling technologies" and XOXO speakers are "creating things".[7] To handle increased interest while remaining small (500 conference tickets and 200 "fringe event" tickets), it had an application process with questions intended to filter out people who wanted to market to attendees.[6]

Speakers and performers included Tim Schafer, Vi Hart, Evan Williams, Molly Crabapple, Marco Arment, Jack Conte, Erika Moen, Jay Smooth, Adrian Holovaty, and the creators of Cards Against Humanity, Pinboard, and Panic. The editors of Boing Boing—Mark Frauenfelder, Cory Doctorow, David Pescovitz, and Xeni Jardin—appeared together on stage for the first time to commemorate the 25th anniversary of the zine's launch in 1988. Musical performances included Anamanaguchi, Jack Conte, Jonathan Coulton, and Jim Guthrie.[8]

Journalist and attendee Glenn Fleishman described the conference as having a very friendly social environment and inspiring people to change their jobs. He noted essays by other attendees about the need for critique and not just friendliness, a lack of gender balance similar to the technology industry in general, and a harassment incident that was handled effectively.[9] Another attendee also discussed her enjoyment of the conference, and noted the challenge of running a conference about independent creators that is inaccessible for some due to ticket and travel cost.[10]

The organizers described their choice of Yale Union Laundry Building as important to the event, with character and history unlike Portland's convention center.[11]

XOXO 2014
XOXO 2014 inside The Redd

In 2014, the third XOXO was held on September 11–14, 2014 at The Redd, a former metal stamping facility in an industrial area of SE Portland.

The XOXO lineup was announced in June 2014[12] and conference tickets were sold out by the first week of July.[13] Conference speakers included Anita Sarkeesian, Hank Green, Gina Trapani, Golan Levin, John Gruber, Leigh Alexander, Kevin Kelly, Justin Hall, Jonathan Mann, Rachel Binx, and Welcome to Night Vale co-creator Joseph Fink. Sarkeesian's appearance was met with controversy from Gamergate supporters, with one protester passing out leaflets.[14]

A new evening event, XOXO Story, was added in 2014 with live performances of popular podcasts like Harmontown, John Roderick's Rendezvous, and Song Exploder featuring an interview with The Thermals. A second night of music was also added, including performances from Pomplamoose, YACHT, Molly Lewis, John Roderick and Sean Nelson from The Long Winters, Mike Doughty, and Nerf Herder. XOXO Arcade featured 10 unreleased or exhibition-only games, such as Quadrilateral Cowboy and the ten-player Killer Queen arcade cabinet, and new work from Keita Takahashi, Threes creator Asher Vollmer, and QWOP creator Bennett Foddy.

Ten films and shorts were shown at XOXO Film, including previews of the first two episodes of Natasha Allegri's Bee & Puppycat series, new animations from David OReilly and PES, and the debut of Empire Uncut, the crowdsourced sequel to Star Wars Uncut.

News media and bloggers noted a more serious tone from previous years. Boing Boing said a "darker sense of mission and meaning took hold in the event's third year."[15] The Verge called it "the most interesting weekend in tech" that "pushes the web forward."[14] The Daily Dot reported on the festival's improving diversity, and that 40% of attendees were female, double that of previous years.[16]

XOXO 2015

The fourth XOXO was held on September 10–13, 2015 at Revolution Hall, the auditorium of the former Washington High School in the Buckman neighborhood of SE Portland. For the first time, a limited number of subsidized passes were offered for $50 to those who couldn't otherwise afford to attend. Free on-site childcare, live captioning of talks, and free bike rentals were also new additions.

Conference speakers included Heather Armstrong, Gimlet Media's Alex Blumberg, Veronica Belmont, Kathy Sierra, Spike Trotman, Daniel M. Lavery, Anil Dash, Zoë Quinn, Eric A. Meyer, BoJack Horseman's Lisa Hanawalt, Vlambeer's Rami Ismail, and the creators of Suck.com, reuniting on stage for the webzine's 20th anniversary.[17]

XOXO Music was held on an outdoor stage for the first time, with evening musical performances by Dan Deacon, Kaki King, Vulfpeck, Open Mike Eagle, NIKO IS, Kawehi, and the first live CVS Bangers by Hennessy Youngman. During the day, music performances were curated by Patreon's Jack Conte and Ground Kontrol's Art Santana.

Seven films and shorts were shown at XOXO Film & Animation with Q&A from the creators, including new work from Every Frame A Painting's Tony Zhou, Everything Is A Remix's Kirby Ferguson, Feminist Frequency's Anita Sarkeesian, and animator Justin Roiland screened House of Cosbys and debuted a new episode of Rick and Morty. XOXO Story, an evening event focused on live podcasts and storytelling, featured live performances from Gimlet Media's Reply All, Hello from the Magic Tavern, the founders of Suck.com, and You Look Nice Today with Merlin Mann, Adam Lisagor, and Scott Simpson, followed by the unannounced premiere of Adam Lisagor's Computer Show.

XOXO Arcade featured 14 unreleased independent games with their designers and developers on-site, including Firewatch, Overland, Hyper Light Drifter, Donut County, Below, Cibele, Keita Takahashi's Wattam, Keep Talking and Nobody Explodes, and the first playable appearance of Tacoma, Fullbright's followup to Gone Home. XOXO Tabletop brought the creators of eight independently produced tabletop games to show their work, including The Metagame, Two Rooms and a Boom, Bycatch, Funemployed, and Marrying Mr. Darcy.

Engadget wrote many talks were "emotionally driven... centered around the difficult issues of being independent."[18] The Guardian attributed the festival's popularity to "its gentleness, its emotive undertone and thoughtful curation, but also its commitment to supporting individual artists over businesses and corporates."[19]

The Verge wrote that Slack "broke out at Portland's XOXO Festival" when attendees used the chat software in the weeks leading up the festival to socialize and coordinate activities, creating over 150 channels covering a variety of interests.[20]

XOXO 2016

For the fifth XOXO, held September 8–11, 2016, the festival returned to Revolution Hall in SE Portland, with over 1,200 attendees. Expanding the amenities from the previous year, 10% of passes were offered to low-income attendees for free, reduced from $50 the previous year. Free on-site childcare included a new children's arcade with a rotating lineup of independent videogames, and children under 12 were allowed to attend the festival for free.

Conference speakers included Gaby Dunn, Talia Jane, Sammus, Neil Cicierega, Star Simpson, Mystery Show creator Starlee Kine, John Roderick, Lucy Bellwood, Simone Giertz, Jenn Schiffer, David Rees, Itch.io's Leaf Corcoran, Sarah Jeong, Another Round's Heben Nigatu, Majal's Esra'a Al-Shafei, and writer/designer Frank Chimero.[21]

At XOXO Film & Animation, six video creators were featured with screenings and audience Q&As, including Don't Hug Me I'm Scared, new work from the creators of Every Frame A Painting and Baman Piderman, the first public appearance of Auralnauts, and the debut of Feminist Frequency's Ordinary Women animated webseries. The Brothers Chaps showed selections of their work from Homestar Runner and Two More Eggs, and improvised a live performance of Strong Bad's "Trogdor the Burninator" episode. XOXO Story staged the first live episode of The Foo Show, a virtual reality talk show hosted by Will Smith, who interviewed Quadrilateral Cowboy designer Brendon Chung inside interactive sets from the game, followed by live performances of Flash Forward, The Heart, Reasonably Sound, and Just Between Us with YouTube creators Gaby Dunn and Allison Raskin.

XOXO Arcade featured 12 unreleased or exhibition-only games with their designers and developers on-site, including TumbleSeed, Thimbleweed Park, Rain World, Memory of a Broken Dimension, Beglitched, Secret Legend, Tetrageddon Games, Funomena's Luna, and Multibowl, an experimental mashup by Bennett Foddy and AP Thomson combining 230 two-player games from the 1980s and 1990s. XOXO Tabletop brought the creators of 13 independently produced board and card games to show their work, including Beasts of Balance, the Jackbox Party Pack, the Spaceteam card game adaptation, Emily Care Boss' Breaking the Ice, and Illimat, a Kickstarter-funded board game created by game designer Keith Baker and The Decemberists. Singer Colin Meloy and illustrator Carson Ellis joined Baker to play the game with attendees.

Jim Guthrie and Minecraft soundtrack composer C418 performed daytime DJ sets, and the closing party featured a surprise performance by Dan Deacon in the XOXO Outpost building.

Press coverage focused on the hiatus and the festival's impact. The Verge called it "the internet's best festival," and highlighted its attention to detail, focus on diversity, and curation.[22] A follow-up article featured highlights and discoveries from the festival lineup.[23]

XOXO 2018

After a one-year hiatus in 2017, the sixth XOXO was held on September 6–9, 2018 at a new venue, Veterans Memorial Coliseum. In an announcement explaining the return, the organizers cited the increasing importance of supporting independent artists in difficult times, as well as a shifting focus on artists balancing their work with political and social activism.[24]

Nearly twice the size of past years, over 2,300 attendees attended XOXO 2018. Over 400 passes, about 20% of ticketed attendees, were made available for free to economically disadvantaged artists and creators, twice the percentage of its 2016 event.[25]

The festival opened with a keynote from comedian Cameron Esposito about the production of her "Rape Jokes" standup special.[26] Conference speakers included Jonny Sun, Jean Grae, Jennifer 8. Lee, Open Mike Eagle, Demi Adejuyigbe, Claire L. Evans, Pepe the Frog creator Matt Furie, Ijeoma Oluo, ContraPoints' Natalie Wynn, Adam Ruins Everything's Adam Conover, The New Yorker's Helen Rosner, and the creators of the feminist satire magazine Reductress.[27] Comedian Hari Kondabolu was the final speaker of the conference, talking about representation in media and why he made The Problem with Apu, his 2017 documentary about The Simpsons character.

Two new evening events were added in 2018. On Friday night, XOXO Art+Code featured creators working at the intersection of art and technology, including projects from Baratunde Thurston, AI researcher Janelle Shane, Everest Pipkin, Tracery creator Kate Compton, and Botnik Studios. On Saturday night, the new XOXO Comics event showcased short talks from independent comics creators such as Dinosaur Comics/Squirrel Girl's Ryan North, Webcomic Name's Alex Norris, Eisner Award-winning writer and editor Taneka Stotts, and the editors of The Nib.

For the first time, XOXO Arcade and XOXO Tabletop were both expanded to two consecutive nights of programming. XOXO Arcade featured 14 unreleased or exhibition-only independent video games presented by their designers and developers, including Ooblets, Mineko's Night Market, Untitled Goose Game, Knights and Bikes, Neo Cab, and Pikuniku. XOXO Tabletop featured 11 indie RPGs, board, and card games, including the Edible Games Cookbook, Bluebeard's Bride, Star Crossed, Ravine, and Someone Has Died.

XOXO Film & Animation featured seven video creators, including Lindsay Ellis, Demi Adejuyigbe, Graham Annable, Victoria Vincent, and BoJack Horseman's Lisa Hanawalt, who previewed work-in-progress footage of her then-upcoming animated series, Tuca & Bertie. In his first solo appearance, Bill Wurtz showed a collection of his videos, including "history of the entire world, i guess," followed by an audience Q&A. XOXO Story featured five live podcasts: Criminal, This is Love, Feminist Frequency Radio, Friendshipping, and Jean & John, a live variety show with John Hodgman and Jean Grae, with special guests Hari Kondabolu and musician Sammus.

The festival closed with an unannounced concert by Lizzo on the festival's main stage, who surprised attendees after the show by performing karaoke in the Blue Ox Bar, a dedicated pop-up dive bar created for the event. Other on-site installations included a secret speakeasy, accessible only by solving a series of puzzles accessible via telephone booths around the venue, and Dear Future Me, an interactive installation by illustrator Alice Lee inviting attendees to mail a postcard to their future selves.[28]

In their closing address, XOXO organizers Andy Baio and Andy McMillan announced for the first time that XOXO would now be held annually, confirming the festival would be back for 2019.[29]

XOXO 2019

After experimenting with a larger event, XOXO returned to its previous size and venue for its seventh year, with 1,200 attendees at Revolution Hall. Organizers cited several reasons for the return to their former venue, namely the desire to return to a more comfortable, accessible, and intimate size.[30]

For the first time, all of XOXO's main programming was held on the same block in Portland's Central Eastside, using a newly-opened venue inside Washington High for XOXO Tabletop, a 10,000 square foot tent structure in the park for two nights of Arcade, and Revolution Hall for the Conference, Video, and Story events.

The event kicked off with XOXO Social, a day of social events led by attendees, which included a preview of Panic Inc.'s upcoming Playdate handheld console, a creative coding showcase curated by Glitch, and over 30 events and meetups covering a variety of interests including podcasts, knitting, zines, game development, and mental health.

At the Conference, XOXO featured guest MCs for the first time: podcasters Helen Zaltzman (The Allusionist/Answer Me This!) and Hrishikesh Hirway (Song Exploder/The West Wing Weekly), who introduced speakers throughout the weekend. XOXO 2019 speakers included Another Round's Tracy Clayton, Game Workers Unite co-founder Emma Kinema, Harry "Hbomberguy" Brewis, Hundred Rabbits' Rekka Bellum and Devine Lu Linvega, San Francisco Chronicle food writer Soleil Ho, Caitlin Doughty, Jahkara Smith, authors Emily & Amelia Nagoski, Lindsay Ellis, Mikki Kendall, and Jenny Odell. Two speakers incorporated musical performances: Black Belt Eagle Scout's Katherine Paul and Left at London's Nat Puff, who performed with surprise guest Open Mike Eagle. The closing speaker was stand-up comedian, actor, and podcaster, Rhea Butcher.

XOXO Video, the evening event previously known as "Film & Animation," featured six online video creators screening their work followed by audience Q&As, including Evan Puschak (The Nerdwriter), Hallease (Say It Loud), Brian David Gilbert (Unraveled), and Estelle Caswell (Earworm). Animators Alex and Lindsay Small-Butera returned to preview their upcoming animated feature film, and writer/director Matthew A. Cherry screened his Oscar-winning animated short, Hair Love.

XOXO Story featured five live podcasts, including Everything Is Alive, Yo, Is This Racist?, The Allusionist, and the first live episode of You're Wrong About…. The event closed with a special extended episode of Punch Up The Jam, the final appearance with co-host Demi Adejuyigbe and featuring special guests Open Mike Eagle and Neil Cicierega.

XOXO Arcade featured 10 unreleased games presented by their designers and developers, including UFO 50, Spelunky 2, Get in the Car, Loser!, Samurai Gunn 2, Calico, The Wild at Heart, Mutazione, Killer Queen Black, Later Alligator, and Ikenfell. XOXO Tabletop brought the creators of eight independently produced tabletop games to show their work, including Rosenstrasse, Root: The Underworld, Mechanica, Wavelength, 1001 Odysseys, Reigns: The Council, and a preview playtest of Twogether Studio's upcoming The Adventure Zone tabletop game. Jeri Ellsworth also demonstrated Tilt Five, prototype glasses for playing holographic games using augmented reality.

The XOXO closing party had two parallel events: a preview listening party of Neil Cicierega's unannounced and unreleased fourth installment in his Mouth Sounds series of mashup albums, as well as karaoke in the outside tent, with appearances from several speakers and performers, including Lindsay Ellis, Demi Adejuyigbe, Open Mike Eagle, and Left at London.

XOXO 2020

In March 2020, XOXO organizers Andy Baio and Andy McMillan announced that XOXO 2020 was canceled as a result of the escalating COVID-19 pandemic.[31]

Outpost

In June 2015, the organizers of XOXO announced[32] they were opening a shared workspace to "bring some of our favorite people and projects in indie art and tech under one roof" in a 13,000 square foot building in Portland's Central Eastside Industrial District.[33] The Outpost opened in February 2016, and served over 85 members including video game designers, filmmakers, musicians, writers, and artists, until a sharp increase in rent forced it to close on December 30, 2016.[34]

gollark: Initiate emergency teeth ejection.
gollark: You can use such tooling, and should, and yet many projects which really shouldn't still have problematic and very apioidal memory bugs which cause bad things.
gollark: Deploying countermeme:
gollark: * μahahahaha
gollark: idea: REMOVE it from your apiological profile, muahahaha.

References
  1. "XOXO Festival". XOXO Festival. XOXO. Retrieved 7 July 2020.
  2. Gantz, Ryan (September 19, 2012). "The Dream of the Internet is Alive in Portland: Inside the XOXO Festival". The Verge. Retrieved December 30, 2012.
  3. Wortham, Jenna; Gallagher, David F. (September 18, 2012). "XOXO: A Festival of Indie Internet Creativity". New York Times Bits Blog. Retrieved December 30, 2012.
  4. Ruth Brown (2012-09-18). "Reflections on the XOXO Festival". Willamette Week. Retrieved 2014-09-28.
  5. Larsen, Luke (September 20, 2013). "Technology, creativity cross at XOXO". The Oregonian. Retrieved November 10, 2013.
  6. Edidin, Rachel (September 20, 2013). "The Record-Breaking XOXO Festival Returns to Cross-Pollinate Art and Tech". Wired. Retrieved November 10, 2013.
  7. Patall, Marty (September 3, 2013). "How the XOXO Festival Charms Cutting-Edge Thinkers". Portland Monthly. Retrieved November 10, 2013.
  8. "Announcing XOXO Music". XOXOFest Blog. August 14, 2013. Retrieved March 25, 2015.
  9. Fleishman, Glenn (September 30, 2013). "In a Time of Hugs and Kisses: XOXO 2013". BoingBoing. Retrieved November 10, 2013.
  10. Edidin, Rachel (September 30, 2013). "XOXO and the High Costs of Not Selling Out". Wired. Archived from the original on October 26, 2013. Retrieved November 10, 2013.
  11. Patall, Marty (September 20, 2013). "XOXO 2013: Why This Fest is Different". Portland Monthly. Retrieved November 10, 2013.
  12. XOXO (June 24, 2014). "Alright, here's what we've got in store for you in September: www.2014.xoxofest.com (You can also now submit your registration!)"" (tweet). Twitter. Retrieved April 2, 2018.
  13. "Conference + Festival passes are now *sold out*. Still a few Festival passes left, we'll email the next random batch of attendees shortly". Twitter. XOXO. July 7, 2014. Retrieved March 25, 2015.
  14. Newton, Casey (16 September 2014). "How XOXO Festival is pushing the web forward". The Verge. Retrieved 27 August 2017.
  15. "The narrative lottery at XOXO". 22 September 2014. Retrieved 27 August 2017.
  16. "Thinkers, makers, and dreamers anonymous". 18 September 2014. Retrieved 27 August 2017.
  17. "XOXO". 2015.xoxofest.com. Retrieved 27 August 2017.
  18. Lee, Nicole. "How an independent art and technology festival captured my heart". Engadget. Retrieved 22 January 2016.
  19. Kiss, Jemima. "Makerbase and the mission to dispel tech's 'founders' myths". The Guardian. Retrieved 22 January 2016.
  20. Newton, Casey. "Why Slack could be the future of conferences". The Verge. Retrieved 22 January 2016.
  21. "XOXO". xoxofest.com. Retrieved 27 August 2017.
  22. Newton, Casey. "In praise of the internet's best festival, which is going away". The Verge.
  23. Newton, Casey. "Our favorite discoveries from the internet's best festival". The Verge.
  24. "Bringing XOXO Back". XOXO Blog. Retrieved 6 January 2019.
  25. "Patronage at XOXO". XOXO Blog. Retrieved 7 January 2019.
  26. Smith, Suzette. "XOXO Fest, Day 1: FREE Carly Rae Jepsen Soda, the Albina Vision Project, Cameron Esposito's Rape Jokes". Portland Mercury. Retrieved 8 January 2019.
  27. "Conference". XOXO 2018. Retrieved 8 January 2019.
  28. Damewood, Andrea. "Snapshots of the Coolest Things at XOXO Fest 2018". Portland Mercury. Retrieved 8 January 2019.
  29. Olson, Mathew. "I Went To XOXO Fest, Logged Off And Found The Good Internet Still Exists". Digg. Retrieved 8 January 2019.
  30. "Return to Form". XOXO Blog. XOXO. Retrieved 16 September 2019.
  31. "XOXO 2020 Is Canceled". XOXO. Retrieved 7 July 2020.
  32. "A New Experiment". XOXO Blog. XOXO. Retrieved 22 January 2016.
  33. Bell, Jon. "Portland's XOXO Festival lands 13,000-square-foot year-round home in Central Eastside". Portland Business Journal. Portland Business Journal. Retrieved 22 January 2016.
  34. "XOXO Outpost". XOXO Outpost. XOXO. Retrieved 30 December 2016.
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