xoJane

xoJane (also known as xoJane.com) was an American online magazine from 2011-2016 geared toward women and founded by Jane Pratt and co-published by Say Media.[2] Pratt was the founding editor of Sassy and Jane magazines.[3][4]

xoJane
Type of site
Available inEnglish
OwnerTime Inc.
Created byJane Pratt
URLwww.xojane.com
Alexa rank 1,987,579 (August 2020)[1]
Launched2011
Current statusDefunct

In less than two months from the launch date, xoJane established itself as one of Forbes' "Top 10 Lifestyle Websites for Women."[5] Pratt served as editor-in-chief with Emily McCombs as executive editor, Lesley Kinzel as deputy editor and Mandy Stadtmiller as editor-at-large.[6]

Pratt launched a British sister site, xojane.co.uk, in June 2012, with Rebecca Holman as editor.[7] In March 2013, xoJane launched spinoff beauty site xoVain.[8]

xoJane and xoVain were acquired by Time Inc. from Pratt and SAY Media in 2015.[9] In December 2016, Time indicated that it would be folding xoJane into InStyle, following reports that Pratt was leaving Time and looking for a new owner for her web properties.[10] In 2016, a statement from Time said that the site would redirect to InStyle.com, an internal xoJane letter said that the site remained available through 2016 with no new content.[11] As of 2017 content and articles are unavailable, the xoJane property redirects to HelloGiggles.[12]

References
  1. "xoJane site ranks". Alexa Internet. Retrieved August 3, 2020.
  2. Moses, Lucia (November 13, 2014). "Platishers, beware: Say Media gives up on publishing". Digiday. Retrieved March 27, 2019.
  3. Cochrane, Kira (July 14, 2013). "XoJane.com editor Jane Pratt: 'Be willing to put yourself out there'". Retrieved September 2, 2016 – via The Guardian.
  4. The Los Angeles Times
  5. Goudreau, Jenna. "xoJane - In Photos: Top 10 Lifestyle Websites For Women". Retrieved September 2, 2016.
  6. "xoJane". xoJane. Retrieved January 11, 2013.
  7. Boyd, Phoebe-Jane (July 12, 2012). "Media Interview with xoJane UK editor Rebecca Holman - FeaturesExec Media Bulletin". Featuresexec.com. Retrieved January 11, 2013.
  8. "Jane Pratt Launches Beauty Site xoVain". Retrieved September 2, 2016.
  9. Trachtenberg, Jeffrey A. (October 26, 2015). "Time Inc. Acquires Websites Aimed at Women". Wall Street Journal. ISSN 0099-9660. Retrieved May 21, 2016.
  10. Steigrad, Alexandra (December 16, 2016). "Jane Pratt to Exit Time Inc., Shops xo Jane to Vice Media and Others". WWD. Retrieved January 3, 2017.
  11. Siegler, Mara (December 19, 2016). "The future of xoJane is 'unsure'". Page Six. Retrieved January 3, 2017.
  12. Peyser, Eve. "The Biggest Moments in xoJane History". Jezebel. Retrieved January 21, 2019.
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