Worldwide Partners
Worldwide Partners, Inc., (WPI), headquartered in Denver, Colorado, USA, is the world’s 10th largest advertising and marketing communications network comprising over 70 independent agencies located in 40 countries across Asia, Africa, Europe, Latin America, the Middle East and North America.
WPI serves as a hub that harnesses the creativity, local expertise and resources of the agencies within the partnership to solve problems for clients on a local, regional and international basis. Global brands including Coke, Nike, Caterpillar, Las Vegas Tourism, Dana and 3M gain access to best-in-class, entrepreneurially-driven agencies steeped in local knowledge in all markets where they engage WPI agencies.
WPI’s partner agencies manage over $5 billion in worldwide advertising expenditures. John Harris is President and CEO, based in Denver.
Published articles
- Forget CX, the future is HX
- How Travel & Tourism Brands Are Adapting for Reopenings
- How B2B Must Shift From CX to HX
- How CPG & Retail Must Shift From CX to HX
- New Normal? Independent agencies were made for this
- Could 2020 Prove to Be the Golden Age for Independent Agencies?
- Global marketers need a local creative experience strategy
- From Talent to Scale, There Are Some of the Challenges and Opportunities for Indie Agencies
- The Third Way: The Growing Appeal of Alternative Agency Networks
- From 'daddy' to indie: Gut check time for Anselmo Ramos
- How Amazon presents rich opportunities for agencies
- How Burger King shook off 'lazy marketing' to show its personality