World's Finest Chocolate

World's Finest Chocolate is a chocolate company based in Chicago, Illinois.[1]

World's Finest Chocolate
Private
Founded1949
HeadquartersChicago, Illinois, U.S.
ProductsChocolate
Websitewww.worldsfinestchocolate.com

The company has sold more than 5 billion chocolate bars, their best-known product.[2] They manufacture chocolate "from bean to bar", and source cocoa beans from their own cocoa farm in St. Lucia.[2] They also own Queen Anne, a brand of cordial cherries.

The core of the company's business is bulk sales for school fundraisers and corporate gifts,[1] and it is one of the largest suppliers of this market segment.[1]

The characterization as "world's finest" is puffery, that is, the company's own unverified opinion, and has been characterized as "patently unethical".[3]

History

The company was founded by Edmond Opler Sr. in around 1939 under the name Cook Chocolate Company. He started the division that produced chocolate bars for fundraising in 1949, and called it "World's Finest Chocolate". In 1972, the company's name was changed to "World's Finest Chocolate". Opler's son, Edmond Jr., has run the company since Edmond Sr. retired in 1988.[4]

gollark: Let's do that anyway!!!!!!!!
gollark: TJ09 should at least *say* when stuff is changed.
gollark: Why bother with all the collection nonsense, just name stuff!
gollark: No, I mean, if you name your dragon using the naming option with `Wyrm` in its name, it should count.
gollark: Dragons with `Wyrm` in their name - not their breed name, their name - should count.

References
  1. Schmeltzer, John (February 7, 2006). "Chocolate firm breaks mold ; World's Finest expands into retail". Chicago Tribune. Retrieved May 20, 2012. (subscription required)
  2. Plunkett, Jack W. (2008). Plunkett's Food Industry Almanac. Pluncket Research, Ltd. ISBN 9781593921064. Retrieved May 20, 2012. ISBN 1593924496
  3. Susannah Brooks, "Preston, professor and anti-puffery crusader, dies at 79", University of Wisconsin-Madison News, March 3, 2011
  4. Teresa Jimenez, "Edmond Opler Sr., Candymaker" (obituary), Chicago Tribute, August 30, 1995 full text

Further reading
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