William Salice
William Salice (18 July 1933 – 29 December 2016) was an Italian businessman. He was employed at Ferrero SpA, where he was credited as the inventor of Kinder Eggs.[1][2]
William Salice | |
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Salice in 2009 | |
Born | Casei Gerola, Lombardy, Italy | 18 July 1933
Died | 29 December 2016 83) | (aged
Occupation | Businessperson |
Known for | Creating Kinder Eggs |
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Life and career
Salice was born on 18 July 1933, in the Italian comune of Casei Gerola.[1] He began working at Ferrero in 1960, and eventually became a close collaborator of the company's owner, Michele Ferrero.[2][3]
He thought up the concept of Kinder Surprise Eggs in the late Sixties,[4] while researching alternative uses for the manufacturer's easter egg chocolate moulds, which went unused most of the year.[2] Despite this, he insisted on referring to Michele Ferrero as the inventor, claiming to merely be the idea's "material executor".[1][2] Kinder Eggs were launched in 1974.[4]
Salice also played a part in the creation of several other Ferrero products, such as Ferrero Rocher and Pocket Coffee.[2]
After his retirement in 2007, Salice co-founded the Color Your Life Foundation, alongside Italian entrepreneur Enrico Gasperini.[5] It provides free courses for young aspiring entrepreneurs.[6]
Salice died on 29 December 2016, in the town of Pavia, after suffering a stroke. He was 83.[1][2][3][4]
References
- "È morto William Salice, "esecutore materiale" dell'Ovetto Kinder". Il Sole 24 Ore (in Italian). 30 December 2016. Retrieved 30 December 2016.
- "William Salice, creator of Kinder Surprise, dies at 83". The Straits Times. 30 December 2016. Retrieved 30 December 2016.
- "Morto William Salice, collaboratore di Ferrero: inventò l'Ovetto Kinder". Corriere della Sera (in Italian). 30 December 2016. Retrieved 30 December 2016.
- "Morto William Salice, il "papà" degli ovetti Kinder". EuroNews (in Italian). 30 December 2016. Retrieved 30 December 2016.
- "Il Fondatori". www.coloryourlife.it (in Italian). Color Your Life Foundation. Retrieved 30 December 2016.
- "L'ex manager che aiuta i sognatori". Corriere della Sera (in Italian). 7 July 2012. Retrieved 30 December 2016.