Who's Laughing Now (Ava Max song)

"Who's Laughing Now" is a song by American singer Ava Max. It was released on July 30, 2020, through Atlantic Records as the sixth single from her upcoming debut studio album Heaven & Hell (2020). The song was written by Max, Madison Love, Måns Wredenberg, Noonie Bao, and producers Cirkut and Lotus IV. It is a dance-pop song with lyrics about a girl being gaslighted, serving as a continuation from Max's 2018 song "Sweet but Psycho". The Isaac Rentz-directed music video was released on July 30, 2020, and features Max seeking revenge on her boss and her cheating boyfriend.

"Who's Laughing Now"
Single by Ava Max
from the album Heaven & Hell
ReleasedJuly 30, 2020 (2020-07-30)
GenreDance-pop
Length3:00
LabelAtlantic
Songwriter(s)
Producer(s)
Ava Max singles chronology
"Kings & Queens"
(2020)		 "Who's Laughing Now"
(2020)
Music video
"Who's Laughing Now" on YouTube

Background and development

Max first teased "Who's Laughing Now" on her social media accounts on May 28, 2020,[1] before officially announcing the single's initial June 2, 2020 release date, and cover art the next day.[2][3] The release date was subsequently postponed because it coincided with Blackout Tuesday.[4] She then announced that the song would be released on June 25, 2020,[5] but was also indefinitely delayed on June 17, 2020.[6] She eventually announced that it would be released on July 30, 2020.[7] The cover art depicts a topless Max positioned in front of a flaming background.[2] The song was written by Max, Madison Love, Måns Wredenberg, Noonie Bao, Cirkut and Lotus IV, with the latter two handling production.[8]

Composition and lyrics

"Who's Laughing Now" is a dance-pop song.[4] It was deliberately written by Max as a continuation from her 2018 song "Sweet but Psycho", as the lyrics both describe a misunderstood girl being gaslighted, and serve as an analogy to Max's own experiences being rejected in the music industry. She summarized the song as "basically telling everyone to just fuck off".[9]

Music video

The music video was directed by Isaac Rentz and released on July 30, 2020.[10] Max is depicted as a person seeking revenge after being fired by her boss and cheated on by her boyfriend. She is seen dancing in a destroyed office and breaking a car with a crowbar, before breaking free of a psychiatric hospital while strapped in a straitjacket.[11] Max wrote the video's plot, which she decided to incorporate several female characters into a corporate workforce dominated by men. One character portrayed by Max is gaslighted by a doctor into becoming "psycho", while another had musical instruments appearing from her head, which was parallel to her own negative experiences with music executives.[9]

Track listings
Streaming[12]
No.TitleLength
1."Who's Laughing Now"3:00
Digital download – The Remixes[13]
No.TitleLength
1."Who's Laughing Now" (Breathe Carolina Remix)2:24
2."Who's Laughing Now" (Cat Dealers Remix)3:40
Spotify Extended play[14]
No.TitleLength
1."Who's Laughing Now"3:00
2."Kings & Queens"2:42
3."Salt"3:00
4."Torn"3:18
5."So Am I"3:03
6."Sweet but Psycho"3:07

Personnel

Credits adapted from Tidal.[8]

Charts
Chart (2020) Peak
position
Croatia (HRT)[15] 65
Finland (Suomen virallinen lista)[16] 4
Germany (Official German Charts)[17] 91
Hungary (Single Top 40)[18] 13
New Zealand Hot Singles (RMNZ)[19] 14
Norway (VG-lista)[20] 14
Scotland (Official Charts Company)[21] 31
Switzerland (Schweizer Hitparade)[22] 49
Switzerland (Media Control Romandy)[23] 13

Release history
Release dates and formats for "Who's Laughing Now"
Region Date Format(s) Version Label Ref.
Various July 30, 2020
Original Atlantic [24]
August 12, 2020 The Remixes [13]
gollark: oh noit is possible that you have been infected with SARS-CoV-2
gollark: Or base2048/base65536 encoding for Twitter/basic-character-limited environments.
gollark: Have a packed binary encoding which can then be encoded in spoken syllables or base64/base85 text.
gollark: Like pointers, so nobody understands it.
gollark: Idea: use good programming practices by separating your conlang's written/spoken formats from the actual data representation!

References
  1. "You think you know what's next ?". May 28, 2020. Retrieved May 29, 2020 – via Instagram.
  2. Francisco, Vitor (May 29, 2020). "Ava Max anuncia novo single, "Who's Laughing Now?", para próxima terça-feira (02)". PapelPop (in Portuguese). Retrieved May 29, 2020.
  3. "WHO'S LAUGHING NOW? 🔥 June 2nd". May 29, 2020. Retrieved May 29, 2020 – via Facebook.
  4. Wass, Mike (June 2, 2020). "Ava Max Announces New Single "Who's Laughing Now"". Idolator. Retrieved June 3, 2020.
  5. @AvaMax (June 14, 2020). "June 25th. Who's laughing now 🖤" (Tweet). Retrieved June 15, 2020 – via Twitter.
  6. @AvaMax (June 17, 2020). "WLN will be further postponed as of today's news" (Tweet). Retrieved June 17, 2020 – via Twitter.
  7. "THURSDAY. WHOS LAUGHING NOW. 🔥". July 27, 2020. Retrieved July 27, 2020 – via Instagram.
  8. "Who's Laughing Now – Credits". Retrieved July 31, 2020 – via Tidal.
  9. Wang, Steffanee (July 30, 2020). "Ava Max On "Who's Laughing Now" & Getting Revenge On Those Who Doubted Her". Nylon. Retrieved July 31, 2020.
  10. Celebretainment (July 31, 2020). "Ava Max to drop debut album in September". Martinsville Bulletin. Retrieved July 31, 2020.
  11. Mamo, Heran (July 30, 2020). "Ava Max Seeks Sweet But Psychotic Revenge in 'Who's Laughing Now' Music Video". Billboard. Retrieved July 31, 2020.
  12. "Who's Laughing Now". YouTube Music. Retrieved August 16, 2020.
  13. Releases for The Remixes:
  14. "Who's Laughing Now". Spotify. Retrieved August 15, 2020.
  15. "Croatia ARC TOP 100". HRT. Retrieved May 5, 2020.
  16. "Ava Max: Who's Laughing Now" (in Finnish). Musiikkituottajat – IFPI Finland. Retrieved August 16, 2020.
  17. "Offiziellecharts.de – Ava Max – Who's Laughing Now". GfK Entertainment Charts. Retrieved August 7, 2020.
  18. "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved August 16, 2020.
  19. "NZ Hot Singles Chart". Recorded Music NZ. August 10, 2020. Retrieved August 7, 2020.
  20. "VG-lista – Topp 20 Single uke 33, 2020". VG-lista. Retrieved August 14, 2020.
  21. "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved August 14, 2020.
  22. "Swisscharts.com – Ava Max – Who's Laughing Now". Swiss Singles Chart. Retrieved August 9, 2020.
  23. "Lescharts.ch – Ava Max – Who’s Laughing Now" (in French). Media Control. Retrieved August 8, 2020.
  24. "Ava Max anuncia novo álbum e disponibiliza o single "Who's Laughing Now"" [Ava Max announces new album and releases the single "Who's Laughing Now"]. Terra (in Portuguese). Retrieved August 2, 2020.
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