WheelsTV
WheelsTV is a video production company, specializing in automotive media. Based in Acton, Massachusetts, WheelsTV creates and distributes original content for internet sites, mobile,[1][2] IPTV platforms, and Video On Demand. Patent-pending products including Top200 Test Drives, 1:00 on ONE Vehicle Profiles, and POV (Pre-Owned Vehicle) Reviews.[3] These products serve as consumer tools in the search for purchasing a vehicle.
Industry | Internet, Video Production |
---|---|
Headquarters | , United States |
Area served | Worldwide |
Key people | Jim Barisano, CEO |
Website | wheelstvnetwork |
Distribution partners
WheelsTV's list of distribution partners include J.D. Power, Yahoo, AOL, Vehix (before it closed in 2012), MSN, Chrome Systems,[4] Comcast, Kia Motors America,[5] among others, including up to 40,000 OEM franchise dealers.
Video Lineup
Each of the distribution partners carry the various WheelsTV video products. Videos are a combination of original footage, shot professionally by the WheelsTV staff and OEM-sourced B roll. This footage is combined with a script written by an automotive journalist, voiced by a professional voice-over artist, and edited by a professional video editor.
Top 200
Top 200 videos provide consumers with essential vehicle purchasing information by giving car shoppers the ability to easily search, research, share and compare cars, trucks and SUV's.[6] The run time is usually a little over two minutes, and includes vehicle information such as engine specifications, fuel economy, class, size, passenger capacity, standard and optional features, safety features, pricing, and warranty information.
1:00 on ONE
The 1:00 on ONE video product is essentially a one-minute breakdown of the vehicle. It provides essential vehicle information such as class, size, passenger capacity, engine information, fuel economy, pricing, and warranty information.[7]
POV
POV's are a review of a vehicle that is no longer in production, and is likely to be found in a pre-owned dealer's inventory.[8] A POV video covers an entire generation of a particular vehicle and points out potential problems that might arise in each year of a generation.
To create this product, available data is gathered on each vehicle including information from actual consumer experiences as reported to J.D. Power and Associates, government and private testing agencies, and independent analysts. These findings are combined with archival footage, from WheelsTV's library, OEM footage, and IIHS crash test footage.
Social networking
In 2009, WheelsTV launched a social networking site directed at automotive enthusiasts.[9]
References
- "S3 Aero Specialists - Aviation & Aircraft Experts - Safety - Surveillance - Service". S3 Aero Specialists. Retrieved 2 April 2019.
- "Welcome mobilizedtv.com - BlueHost.com". Mobilizedtv.com. Retrieved 2 April 2019.
- "Pre-owned Vehicle Video Reviews Launched by WheelsTV and Feature J.D. Power and Associates Data" (Press release). Archived from the original on September 18, 2012.
- "Chrome Video Showcase". Archived from the original on June 11, 2008.
- "Cars, SUVs, Hybrids, Minivans & Crossovers". Kia.com. Retrieved 2 April 2019.
- "Top 200 Test Drives - WheelsTV - Video Test Drives, Video Walkarounds, and Automotive Marketing". Wheelstvnetwork.com. Retrieved 2 April 2019.
- "1:00 on One Overviews - WheelsTV - Video Test Drives, Video Walkarounds, and Automotive Marketing". Wheelstvnetwork.com. Retrieved 2 April 2019.
- Keith Griffin. "Learn How to Test Drive a Used Car". ThoughtCo.com. Retrieved 2 April 2019.
- "About Us - WheelsTV.tv". Archived from the original on June 9, 2009.