What's It For?

What's It For? was an American panel quiz show that aired on the NBC television network during the fall of 1957, Saturday nights at 10 p. m.. It was hosted by Hal March and sponsored by Revlon. March also hosted The $64,000 Question on CBS at the time, with Revlon as sponsor as well.

Premise

The show involved a panel which supposedly had to determine the purpose of a specific invention. Entertainment Productions' "teleshow" suffered on the ratings as it competed with Gunsmoke on the Columbia network. What's It For? last aired until late 1957, when it was replaced in its time period by Ted Mack's The Original Amateur Hour.

Episode status

As of 2012, no episodes of the program are known to survive.

gollark: They're incredibly quiet now.
gollark: I'd also like to note that overlay glasses can display item icons natively.
gollark: But try and expand it to actually work as a full UI, and it'd probably be convoluted and annoying.
gollark: Yes, exactly, which is not too useful.
gollark: Or at least than that mess would be extrapolated to full item handling.
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