Wendy Moe
Wendy Moe is the associate dean[1] and a marketing professor at the Robert H. Smith School of Business at the University of Maryland. In 2013, she launched and the directed the Smith School's MS in Marketing Analytics program.[2] She is known for her research in digital and social media analytics.[3][4]
Wendy Moe | |
---|---|
Education | University of Pennsylvania Georgetown University |
Scientific career | |
Institutions | University of Maryland, College Park University of Texas, Austin |
Doctoral advisor | Peter Fader |
Website | www |
Moe frequently speaks to business communities, such as the Marketing Science Institute,[5] on issues related to social media marketing and analytics. Moe's research on binge watching behavior in a streaming environment has been featured on the NPR show, The Hidden Brain hosted by Shankar Vedantam.[6]
Education
Moe earned a BS, MA and PhD from the Wharton School at the University of Pennsylvania and an MBA from Georgetown University.[7]
Books
- Social Media Intelligence, Cambridge University Press 2014, ISBN 9781107031203
gollark: bring back orbital laser bees.
gollark: What is this game?!?!?!
gollark: It is annoying and ambiguous because precedence.
gollark: Infix is ambiguous and hard.
gollark: Solution: standardize unambiguous and easy to parse/write notation then make IDEs display parse trees?
References
- "Wendy W. Moe Joins Maryland Smith Senior Leadership Team". www.prnewswire.com. Retrieved 3 March 2019.
- "As demand for big data analysts grows, schools rush to graduate students with necessary skills". Washington Post. Retrieved 26 April 2016.
- "Customers, Social Media and the Internet's Silent Majority". Freakonomics. Retrieved 26 April 2016.
- "Business Rx: Social media provide valuable way to get customer feedback". Washington Post. Retrieved 26 April 2016.
- "Emerging Research in Social Media Intelligence". MSI.org. Retrieved 26 April 2016.
- Vedantam, Shankar. "Encouraging TV Binge Watching May Backfire On Advertisers". NPR.org. Retrieved 26 April 2016.
- "Wendy Moe CV"
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