WebMD

WebMD is an American corporation known primarily as an online publisher of news and information pertaining to human health and well-being.[4] The site includes information pertaining to drugs. It is one of the top healthcare websites by unique visitors.

WebMD Health Corp.
Type of site
Subsidiary
Traded asNASDAQ: WBMD
FoundedJune 14, 1996 (1996-06-14)[1] (as Healthscape)
HeadquartersNew York City, New York, U.S.
Key people
ServicesHealthcare Information
Employees1,800 (2017)
ParentInternet Brands
URLwww.webmd.com
Alexa rank 449 (April 2020)[3]

It was founded in 1998 by internet entrepreneur Jeff Arnold.[5] In early 1999 it was part of a three way merger with Sapient Health Network (SHN) and Direct Medical Knowledge (DMK). SHN began in Portland, OR in 1996 by Jim Kean, Bill Kelly, and Kris Nybakken, who worked together at a CD-ROM publishing firm, Creative Multimedia. Later in 1999, WebMD merged with Healtheon, founded by Netscape Communications founder Jim Clark.[6]

Traffic

During March 2020, WebMD's network of websites reached more unique visitors each month than any other leading private or government healthcare website, making it the leading health publisher in the United States.[7] In the fourth quarter of 2016, WebMD recorded an average of 179.5 million unique users per month, and 3.63 billion page views per quarter.[8] In the first quarter of 2020, WebMD received approximately 127 million unique users viewing over 229 million page views per month.[9]

History

WebMD is best known as a health information services website, which publishes content regarding health and health care topics, including a symptom checklist, pharmacy information, drugs information, and blogs of physicians with specific topics, and provides a place to store personal medical information.[4] URAC, the Utilization Review Accreditation Commission, has accredited WebMD's operations continuously since 2001 regarding everything from proper disclosures and health content to security and privacy.[10]

The company reported $705 million in revenue for the year 2016.[6] In 2017, Internet Brands, a company owned by private equity firm Kohlberg Kravis Roberts (K.K.R.) agreed to purchase WebMD Health Corporation for approximately $2.8 billion.[6]

Company

WebMD is financed by advertising, third-party contributions, and sponsors.[11]

In 2013, the Chicago Tribune reported that WebMD, "has struggled with a fall in advertising revenue with pharmaceutical companies slashing marketing budgets as several blockbuster drugs go off patent." In response, WebMD began investing in changes to its site in order to entice users who use its site seeking specific information to linger on the site reviewing other material.[12]

WebMD offers services to physicians and private clients. They publish WebMD the Magazine, a patient-directed publication distributed bimonthly to 85 percent of physician waiting rooms.[13] Medscape is a professional portal for physicians and has training materials, a drug database, and clinical information on 30 medical specialty areas and more than 30 physician discussion boards.[14] WebMD Health Services provides private health management programs and benefit decision-support portals to employers and health plans.

The WebMD Health Network operates WebMD Health and other health-related sites including: Medscape, MedicineNet, eMedicine, eMedicineHealth, RxList, OnHealth, and theheart.org. These sites provide similar services to those of WebMD. MedicineNet is an online media publishing company.[15] Medscape offers up-to-date information for physicians and other healthcare professionals.[16] RxList offers detailed information about pharmaceutical information on generic and name-brand drugs.[17] eMedicineHealth is a consumer site offering similar information to that of WebMD. It was first based on the site created for physicians and healthcare professionals called eMedicine.com.[18]

WebMD China is operated by an unaffiliated online publishing group, and is not part of the WebMD Health Network.[19][20]

Criticism

The New York Times

Writing in The New York Times Magazine,[21] Virginia Heffernan criticized WebMD for biasing readers toward drugs that are sold by the site's pharmaceutical sponsors, even when they are unnecessary. She wrote that WebMD "has become permeated with pseudo-medicine and subtle misinformation."

Vox Media

Julia Belluz of Vox criticized WebMD for encouraging hypochondria and for promoting treatments for which evidence of safety and effectiveness is weak or non-existent, such as green coffee supplements for weight loss, vagus nerve stimulation for depression, and fish-oil/omega-3 supplements for high cholesterol.[22]

gollark: We considered tries, but people kept spelling it wrong and it just looks kind of silly.
gollark: It's a set in most implementations, not a list, but roughly.
gollark: There should be some in the box marked "mesons/hadrons".
gollark: Look, if you want to know, find a truth cuboid and iterate through its list of true statements, or something.
gollark: Demonstrably false, actually.

References
  1. "HealthEon.com WHOIS, DNS, & Domain Info - DomainTools". WHOIS. Retrieved July 12, 2016.
  2. "Steven Zatz Joins WebMD Board of Directors". Morgan Healey. October 30, 2018. Retrieved November 4, 2018.
  3. "WebMD.com Site Info". Alexa Internet. Retrieved December 4, 2017.
  4. "What We Do For Our Users". WebMD. Retrieved February 2, 2016.
  5. Journal, Ann Carrns Staff Reporter of The Wall Street (May 21, 1999). "Thanks to WebMD, Atlantan, Only 29, Becomes a Billionaire". Wall Street Journal. ISSN 0099-9660. Retrieved October 8, 2019.
  6. Bray, Chad (July 24, 2017). "K.K.R. to Buy WebMD and Take Majority Stake in Nature's Bounty". The New York Times. ISSN 0362-4331. Retrieved October 20, 2017.
  7. Comscore (April 22, 2020). "Top 50 Multi-Platform Properties (Desktop and Mobile) March 2020". comscore.com.
  8. "Transcript of Q4 2016 WebMD Earnings Conference Call" (PDF). Investor.shareholder.com. February 16, 2017. Retrieved March 14, 2017.
  9. SimilarWeb (April 22, 2020). "Traffic Overview for Webmd.com". similarweb.com.
  10. "WebMD Health Services Group, Inc".
  11. Some of the sponsors have influence over the content on WebMD."Web sites for medical information," News and Observer, September 13, 2007 Archived February 3, 2009, at the Wayback Machine
  12. Ail, Pallavi; Venkatesan, Adithya. "WebMD CEO Redmond leaving; company reports narrower loss". y 7, 2013.
  13. "WebMD Corporation Launches Print Magazine," The Write News, April 22, 2005
  14. "About Medscape". www.medscape.com.
  15. "About Us - MedicineNet.com". medicinenet.com.
  16. "Medscape - About Us". medscape.com.
  17. "About Us - RxList.com". rxlist.com.
  18. "About Us - eMedicineHealth.com". emedicinehealth.com.
  19. "About Us - WebMD". webmd.cn.
  20. "How WebMD Got Locked Out of the China Market". Seeking Alpha. July 26, 2017.
  21. Heffernan, Virginia (February 6, 2011). "A Prescription for Fear". The New York Times Magazine: MM14.
  22. "The Truth about WebMD, a Hypochondriac's Nightmare and Big Pharma's Dream". April 5, 2016. Retrieved July 7, 2018.
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