We Must Love

We Must Love is the third extended play from South Korean–Japanese boy group ONF. It was released on February 7, 2019 by WM Entertainment and distributed by Stone Music Entertainment. Consisted of five dominantly EDM and dance-pop tracks, the extended play was produced and written mostly by production team MonoTree, with member MK and Wyatt contributed lyrically. Upon its release, We Must Love became the group's highest and longest charting release to date on the Gaon Album Chart, peaking at number five for one week and stayed for fourteen consecutive weeks on the chart, eventually became the twenty-fourth best selling release of February 2019. It was also the group's last release to feature founding member Laun, whom left the group six months after its release.

We Must Love
EP by
ONF
ReleasedFebruary 7, 2019 (2019-02-07)
Recorded2018–2019
GenreDance-pop[1]
Length15:35
LanguageKorean
Label
Producer
ONF chronology
You Complete Me
(2018)		 We Must Love
(2019)		 Go Live
(2019)
Singles from We Must Love
  1. "We Must Love"
    Released: February 7, 2019
Music video
"We Must Love" on YouTube

To further promote the extended play, ONF released its eponymous title track as the lead single from the extended play and proceeded with their first Asian tour with the same name in March 2019. Though uncharted, "We Must Love" has since become the group's signature song and one of their most recognized tunes.

Background and release

On January 28, 2019, WM Entertainment announced that ONF would release their third extended play on February 7, 2019, marking the group's first music release following their second Japanese single "Complete" in September 2018, and subsequently their first Korean release in eight months following You Complete Me in June 2018. In addition, the label unveiled ONF's teaser images on their official social media platforms, portraying a half-open image in a pink envelope stamped with ON and OFF (ONF) stamps and contains a big letter with the message "#ㅅㄹㅎㄱㄷㄱㅇ", which was the Korean abbreviation for their upcoming album title.[2] Two days later, WM Entertainment unveiled the first group pyro-photograph with all members wearing black and red costume, showcasing a "dark" and more "mature" image transition from their previous "bubbly" and "bright" images. The entire tracklist was then revealed on February 1.[3][4][5] The label then released both "We Must Love" and its parental extended play on all South Korean digital platforms on February 7, while the physical edition was released a day later.[6]

Promotion

Following the release of We Must Love, the group held an album showcase at the K-Art Hall at Olympic Park, Seoul, where they performed live the title track and "Yayaya" for the first time.[7] ONF then started their initial promotion on various South Korean television music programs, starting with their appearance on KBS's Music Bank on February 8 and followed by performances on The Show, Show! Music Core, M Countdown and Show Champion.[8][9] The group then expanded their promotion with "We Must Love Asia Tour 2019", their first Asian tour since the group's debut in March and April, and later participated at the KCON Japan 2019 music festival on May 18, 2019.[10][11] The title track was then sampled and eventually re-arranged for the group's participation in Road to Kingdom, the male counterpart reality television program of Queendom that features seven rising boy groups competing with live performances of their previous singles and new recording.[12]

Track listing

Credits adapted from the liner notes of We Must Love.

No.TitleLyricsMusicArrangementLength
1."사랑하게 될 거야 (We Must Love)"황현 (MonoTree)황현 (MonoTree)황현 (MonoTree)3:11
2."Ice & Fire"
  • 박지연 (MonoTree)
  • WYATT (온앤오프)
  • G-high (MonoTree)
  • TOTEM
  • Woodz
G-high (MonoTree)3:44
3."별일 아냐 (Yayaya)"
  • MK(온앤오프)
  • WYATT(온앤오프)
  • 황현 (MonoTree)
  • 황현
  • NOPARI
  • 최영경 (MonoTree)
  • 황현 (MonoTree)
3:10
4."첫 사랑의 법칙 (Happily never after)"
  • 이주형 (MonoTree)
  • WYATT(온앤오프)
  • MK(온앤오프)
  • 이주형
  • NOPARI (MonoTree)
  • NOPARI (MonoTree)
2:57
5."I Do"
  • 황현 (MonoTree)
  • WYATT (온앤오프)
  • 황현
  • NOPARI (MonoTree)
  • 황현
  • NOPARI (MonoTree)
3:13
Total length:15:35

Charts

Weekly chart
Chart (2019) Peak
position
South Korea (Gaon Album Chart)[13] 5

Monthly chart
Chart (2019) Peak
position
South Korea (Gaon Album Chart)[14] 24

Release history
Country Date Distributing label Format
South Korea February 7, 2019
CD, digital download
Various
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References
  1. "WE MUST LOVE - VIBE". Naver (in Korean). Retrieved November 7, 2019.
  2. "온앤오프(ONF), 2월 8일 기습 컴백 예고". Top Star News (in Korean). Retrieved February 1, 2019.
  3. "온앤오프, '사랑하게 될거야' 트랙리스트 공개…"힌트는 타임워프"". Sports East (in Korean). Retrieved February 1, 2019.
  4. ""반전의 다크미"..온앤오프, 몽환의 완전체 컴백 티저[Oh!쎈 컷]". OSEN (in Korean). January 31, 2019. Retrieved February 1, 2019.
  5. "온앤오프, 치명적인 레드빛 컴백". Tv Report (in Korean). Retrieved February 1, 2019.
  6. "온앤오프(ONF), 'We Must Love' 음원 발표 시기 변경 "내달 7일 오후 6시"". Top Star News (in Korean). Retrieved February 1, 2019.
  7. "[SW현장]". [SW현장] (in Korean). 2019-02-07. Retrieved 2020-06-18.
  8. "'뮤직뱅크' 세븐틴, 2주연속 1위…7관왕 달성[종합]". www.xportsnews.com (in Korean). 2019-02-08. Retrieved 2020-06-18.
  9. "'쇼챔피언' 태민, 'WANT'로 컴백과 동시 1위...'원트병 시동' [종합]". www.xportsnews.com (in Korean). 2019-02-20. Retrieved 2020-06-18.
  10. "ONF To Meet Asian Fans In "We Must Love Asia Tour 2019"". hellokpop. 2019-02-08. Retrieved 2020-06-18.
  11. "MONSTA X, SF9, Chung Ha, And More To Spice Up KCON Japan 2019 As New Additions To Artist Lineup". hellokpop. 2019-03-25. Retrieved 2020-06-18.
  12. Today (데일리투데이), Daily. "[데일리투데이] 온앤오프, '로드 투 킹덤'....오마이걸 유아와 콜라보 무대 선사". Daily Today (데일리투데이) (in Korean). Retrieved 2020-06-18.
  13. "Gaon Album Chart – Week 06, 2019". Gaon Chart (in Korean). Retrieved February 15, 2019.
  14. "2019년 02월 Album Chart". Gaon Chart (in Korean). Retrieved March 7, 2019.
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