Walter Saldanha

Walter Saldanha (born October 31, 1931) co-founder with Brendan Pereira, of Chaitra Advertising Private Limited, now Leo Burnett India. Currently the Chairman-Cum-Managing Director of Chaitra Holdings Private Limited. In 2001, he founded the Asian Institute of Communication and Research, better known as AICAR Business School.[1]

Career

He started his career as a typist in 1947, a few months short of his 16th birthday. In 1951 he joined the advertising agency J Walter Thompson (JWT India) as secretary to a senior account executive. He worked with JWT in various roles, he was also instrumental in setting up JWT operations in Sri Lanka. In 1972, he and Creative Director Brendan Pereira, left Aiyar Advertising and Marketing Ltd, to set up their own advertising agency, Chaitra Advertising. By 1983 Chaitra Advertising was among the top 10 advertising agencies in India. In the late 90s Chaitra Advertising was acquired by Leo Burnett, one of the leading advertising agencies in the world. In 2001 he set up the Asian Institute of Communication & Research, better known as AICAR Business School. He is also a member of the Board of Directors for Aptech Limited.

Mr. Saldanha is also the Hon. Treasurer of the Society for Eradication of Leprosy, he is also a Trustee of the Sangeet Abhinay Academy, an organization devoted to the development of musical talent and the Shanti Avedna Sadan (a home for terminally ill cancer patients). He is a former Chairman of Slum Rehabilitation Society.

Awards

In 2000, Mr. Saldanha was awarded for his outstanding contribution to advertising by the Advertising Agencies Association of India (AAAI).

gollark: I mean, natural ones yes, artificially designed ones I'm fine with. Although any sufficiently short one is probably going to turn up in some organism somewhere through sheer chance, even if it's not doing the same thing.
gollark: I think intellectual property definitely needs reduction. Copyright lasts waaaaay too long, patent weirdness basically stopped 3D printer development for ages, and trademarking-or-whatever "sky" is ridiculous. Also, you can patent some software stuff you probably shouldn't be able to.
gollark: In the UK, though, the situation is mostly that there are various different "ISPs", but they mostly use Openreach's network, which is sort of spun off from BT but not really. Although there are also cable-based ISPs (or, well, at least one?) and in big cities tons of high-speed fibre ones.
gollark: And sometimes cities and such are legally blocked somehow from running their own ISPs.
gollark: In some cases some local regulation stuff actively *creates* local monopolies.

References
  1. "A worthwhile act of philanthropy". The Hindu, Business Line. November 27, 2006. Retrieved 2015-06-06.
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