Wai Wai (food brand)

Wai Wai (Thai: ไวไว, pronounced [wāj wāj] ) is a brand of instant noodles produced by the Thai Preserved Food Factory, Co., Ltd. (TPFF) in Thailand[1] and by the Chaudhary Group in Nepal.[2] The brand has been produced in Thailand since 1972 by Thai Preserved Food Factory Co., Ltd.[3] The company's managing director since 1998 has been Pricha Napapruekchat,the eldest son of the founder.[4]

Wai Wai Instant Noodles
Produced byThai Preserved Food Factory Co., Ltd.
CountryThailand
Introduced1972

In 1984, the Chaudhary Group, in collaboration with TPFF, introduced Wai Wai instant brown noodles to Nepal.[5]

History

TPFF was founded in Thailand in 1972 by Surin Napapruekchat and seven other families.[4]

In Nepal, the Chaudhary Group built a Wai Wai noodle factory in Kathmandu in 1984 in technical collaboration with TPFF. Its initial capacity was 120 packets per minute. Today, it is 2,100 packets per minute or 40,000 tonnes per year.[6]

TPFF has factories on 99 rai in tambons Om Yai and Rai Khing in the Sam Phran District of Nakhon Pathom Province and will build another in Ratchaburi.

Financials

TPFF posted revenues of 6.54 billion baht in 2017 and expects that number to rise to 10 billion baht within the next five to ten years.[4] The company anticipates it growth of instant noodles will hit five percent in 2019, up from the average of 1–3% over the preceding three years.[7]

Thailand's instant noodle market in 2019 is estimated at 17 billion baht. Eighty percent of it is traditionally packaged, 18% packaged in cups, and 2% packaged in bowls. Thai President Foods MAMA brand is the instant noodle market leader in Thailand, followed by Wai Wai with 23–24%, Ajinomoto's Yum Yum at 20–21%, and other brands capturing the remainder.[7]

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References
  1. Jitpleecheep, Pitsinee (2018-10-18). "Wai Wai maker branches out as instant noodles lose steam". Bangkok Post. Retrieved 2019-03-30.
  2. "Beating Hunger With Wai Wai". Chaudhary Group. Retrieved 14 December 2018.
  3. "Company History". Thai Preserved Food Factory Co., Ltd.
  4. Jitpleecheep, Pitsinee (2019-03-30). "Gaining ground on its rival, one bowl at a time". Bangkok Post. Retrieved 2019-03-30.
  5. The Himalayan Times. "Beating Hunger With Wai Wai". Chaudhary Groupm. Retrieved 14 December 2018.
  6. "FMCG". Chaudhary Group. Retrieved 14 December 2018.
  7. Jitpleecheep, Pitsinee (19 December 2019). "Thai Preserved Food sees noodles expand". Bangkok Post. Retrieved 21 December 2019.
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