Voss (water)

Voss is a Norwegian-based brand of artesian bottled water from the village of Vatnestrøm in Iveland municipality, Aust-Agder county. Contrary to popular belief, the water is not bottled in the municipality of Voss, which is more than 400 kilometres (250 mi) away from the actual bottling site. It is available in both still and sparkling forms.

For other uses, see Voss (disambiguation).
Voss
CountryNorway
SourceCentral Norway
TypeArtesian still water, sparkling water
TDS44
Websitewww.vosswater.com
All concentrations in milligrams per liter (mg/L); pH without units
Voss water
A bottle of sparkling Voss water

Company history

Development

Voss is bottled by Voss of Norway AS, an American Limited Company headquartered in New York City. [1] The water is marketed in over 50 countries, with a particular focus on the United States. Voss claims its manufacturing process is completely carbon neutral.[2]

Recognition

In 2007, Women's Health magazine rated Voss #1 among several bottled waters by water experts.[3] For entertainment on television, tests sponsored by Finland's national broadcasting company, Yle, three blindfolded wine experts rated Voss water lowest of the six waters tested, which included Helsinki public tap water.[4]

Leadership

In 2016, majority control of Voss was acquired by Reignwood Group, a Thai-Chinese company.[5] The current Chairwoman of VOSS is Lisa Wang and the current Vice-Chairman of VOSS is John D. Shulman.[6]

The company's cylindrical glass bottle was designed by Neil Kraft.[7] Featured in the 2015 James Bond movie, Spectre,[8] the Voss glass bottle was initially sold exclusively in high end hotels and fine dining restaurants,[9] but has since expanded to selling on Amazon at cost multiples ($8+/bottle) to reviewers who buy it exclusively to re-use the unique design.[10][11]

In some countries including US, UK and Australia, VOSS still water is also packaged in slightly shorter and wider plastic bottles that retain the cylindrical design.

Bottling source controversy

In October 2010, Norway's TV 2 reported that Voss has the same source as tap water from the municipal water supply in Iveland and, contrary to Voss marketing,[12] that this is not artesian.[13][14][15] TV 2 continued to maintain these claims despite Voss objections.[16]

References
  1. "Voss World: Contact". vosswater.com. Archived from the original on 2017-02-16. Retrieved 2017-02-15.
  2. "Partner List | 3Degrees". 3degreesinc.com. Archived from the original on 2010-03-15. Retrieved 2012-01-02.
  3. "Quality Bottled Water | Women's Health Magazine". Womenshealthmag.com. Archived from the original on 2012-01-17. Retrieved 2012-01-02.
  4. YLE kuningaskuluttaja vesitesti. Finnish broadcasting company Yle's Kuningaskuluttaja blindfold tests three wine experts for common bottled waters and Helsinki tap water Archived 2012-03-31 at the Wayback Machine
  5. Neil Martinez-Belkin (12 January 2016). "Voss Water Sells Majority Stake to Reignwood Group". Archived from the original on 13 September 2017. Retrieved 8 June 2017.
  6. Voss Water Team http://vosswater.com/team Archived 2019-11-08 at the Wayback Machine]
  7. "Voss Water; KraftWorks NYC". KraftWorks NYC. Archived from the original on 2013-07-20. Retrieved 2012-01-23.
  8. https://twitter.com/vosswater/status/668467712511856641?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E668467712511856641%7Ctwgr%5E&ref_url=https%3A%2F%2Fwww.beveragedaily.com%2FArticle%2F2017%2F11%2F06%2FVOSS-has-become-much-more-than-a-bottled-water-it-s-a-lifestyle
  9. https://www.beveragedaily.com/Article/2017/11/06/VOSS-has-become-much-more-than-a-bottled-water-it-s-a-lifestyle
  10. https://www.amazon.com/Voss-Water-Artesian-Still/dp/B00HGIWZB6/ref=sr_1_6?dchild=1&keywords=voss+glass+bottle&qid=1597552012&sr=8-6
  11. https://www.amazon.com/Voss-Artesian-Still-Water-Glass/dp/B001RA0NV8/ref=pd_lpo_325_t_2/143-2617303-1887345?_encoding=UTF8&pd_rd_i=B001RA0NV8&pd_rd_r=fed7e244-5fcf-4d92-b8d6-56c5e818fcf0&pd_rd_w=pTw2Y&pd_rd_wg=JeyXo&pf_rd_p=7b36d496-f366-4631-94d3-61b87b52511b&pf_rd_r=VSHPQ0J2NTBT03XSXVYX&psc=1&refRID=VSHPQ0J2NTBT03XSXVYX
  12. "Vosswater.com". Vosswater.com. Archived from the original on 2012-01-04. Retrieved 2012-01-02.
  13. Eksklusivt flaskevann er kommunalt vann Archived 2010-10-02 at the Wayback Machine, tv2nyhetene.no (Norwegian: Exclusive bottled water is municipal water), 1 October 2010
  14. Norwegischer TV-SEnder TV2: Kult-Sprudel ist Leitungswasser Archived 2010-10-03 at the Wayback Machine, bild.de (German: Norwegian TV station TV2: Fancy fizzy water is tap water), 2 October 2010
  15. VOSS - Das teuerste Leitungswasser der Welt Archived 2016-03-04 at the Wayback Machine, seite3.ch (Swiss-German: VOSS - The most expensive tap water in the world), 3 October 2010
  16. Raser mot påstander i VOSS-dokumentar [Enraged by allegations in VOSS-documentary] (in Norwegian) Archived 2011-12-22 at the Wayback Machine from Verdens Gang 4 October 2010, accessed 20 October 2010
  • Voss—Official site
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