Vitrue, Inc.
Vitrue, Inc. is a provider of social media publishing software, offering software-as-a-service (SaaS) tools to help businesses harness the marketing potential of social media such as Facebook and Twitter.

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Industry | social media publishing software |
---|---|
Successor | Oracle Corporation ![]() |
Founded | May 2006 |
Defunct | 2012 ![]() |
Headquarters | Atlanta |
Products | software-as-a-service (SaaS) |
Services | To publish, manage, moderate & measure customer relation across the social web |
Vitrue Inc. was founded in Atlanta in May 2006 by former Tandberg Television president Reggie Bradford with venture capital from General Catalyst Partners.[1] The company offers software and services to publish, manage, moderate and measure customer relations across the social web. More than two-thirds of employees occupy a software development, product management, operations, or other technically oriented role.
Working in partnership with Facebook as one of 14[2] original "Preferred Developer Consultants", Vitrue Publisher launched a full suite of scheduling, moderation and analytics tools for marketers in 2009. In May 2010, they released Vitrue Tabs, which added module tools and a way for marketers to target and segment content to their communities geographically.
Vitrue acquired Sharkle in May 2006.[3] As of 2011, Vitrue is undergoing global expansion[4] as more marketers adopt SaaS platforms to manage their social communities.
On May 23, 2012, Oracle Corporation announced the acquisition of Vitrue for $300 million.[5]
Competitors in the space include Hearsay Social and Socialware.[6]
References
- "Former President of Tandberg Television, Reggie Bradford, Together with General Catalyst Partners, Launches Vitrue, Inc.: World's First User Created Advertising Platform". May 8, 2006. Archived from the original on January 16, 2008. Retrieved September 12, 2009.
- "Facebook Creates List of "Preferred Developer Consultants"".
- "User-Created Ad Technology Developer Vitrue Raises $2.2 Million". Digital Media Wire. May 8, 2006.
- "Vitrue Expands into Four Additional U.S. Markets".
- Takahashi, Dean (July 28, 2011). "Hearsay Social Raises $18M So Your Employees Won't Embarrass You on Social Media". The New York Times. Retrieved October 5, 2011.