Vision Direct

Vision Direct Group Ltd is an online optical retailer that sells contact lenses, solutions and eye care products. The company is based in the United Kingdom.

VisionDirect.co.uk
Vision Direct
Subsidiary
IndustryOnline Retailer
Founded1998 
HeadquartersCamden, London, UK
ProductsContact Lenses
ParentEssilor
Websitehttp://www.Visiondirect.co.uk

History

The company was founded in 2004 as Optical Partners plc (unlisted), a small High Street retail business headed by Michael Kraftman.[1] In 2014 it rebranded itself from GetLenses.[2]

In 2016 Vision Direct was acquired by Essilor, putting it under the same ownership as Costal / Clearly.[3]

Advertising

In 2015 Vision Direct ran a £2 m TV advertising campaign.[4] Vision Direct's 2015 Christmas campaign featured a short sighted pug named Gizmo, who had been having trouble with his glasses.[5][6]

See Also

EssilorLuxottica

References
  1. "Octopus invests in online contact lens business | GetOptics | GetLenses | PostOptics". www.growthbusiness.co.uk. Retrieved 2016-01-11.
  2. "GetLenses has rebranded as Vision Direct, and is now Europe's largest online supplier of contact lenses". www.pressat.co.uk. Retrieved 2016-01-11.
  3. "Essilor buys online contact lens retailer Vision Direct". Optician Online. Retrieved 2020-05-25.
  4. "Vision Direct ad highlights the 'horror' of glasses". www.campaignlive.co.uk. Retrieved 2016-01-11.
  5. Metro.co.uk, Hattie Gladwell for. "Vision Direct will leave you in tears with their pug-themed Christmas ad". Metro. Retrieved 2016-01-11.
  6. "Vision Direct just hit peak Christmas ad". The Independent. Retrieved 2016-01-11.
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