Vipshop

Vipshop (Chinese: 唯品会; pinyin: Wei Pin Hui) is a Chinese company that operates the e-commerce website VIP.com (formerly Vipshop.com) specializing in online discount sales. Vipshop is based out of Guangzhou, Guangdong, China, and was listed on New York Stock Exchange (NYSE) on March 23rd, 2012. [1][2] As of 2017, Vipshop had 52.1 million customers, and there were 269.8 million orders for the year 2016.[3] Following Tmall and JD.com, it is now the third largest e-commerce site in China.

Vipshop
Public
Traded asNYSE: VIPS
IndustryE-commerce
FoundedDecember 2008
FoundersEric Ya Shen, Arthur Xiaobo Hong
Headquarters
People's Republic of China 
Area served
China
OwnerVipshop Holdings Ltd
Websitewww.vip.com/ 

According to the US Fortune magazine, VIP.com ranked the 115th in its 2017 China 500 listing as well as the top 3 B2C e-commerce retailer. The 2017 Top 250 Global Powers of Retailing co-authored by Deloitte and STORES Media listed VIP.com as the world’s fastest growing retailer. And in BrandZ™ Top 100 Most Valuable Chinese Brands 2017, VIP.com ranked 40th.[4]

History
  • 8 December 2008: Vipshop.com went online
  • 2010 and 2011: Completed 2 rounds of VC financing at 70 million US dollars
  • March 2012: Listed on New York Stock Exchange (VIPS) [5]
  • November 2013: Transferred to new domain name VIP.com
  • September 2014: Launched VIP International
  • 2015: Began to run its own logistics & distribution system
  • 2016: Launched INTERNET financing business ”Wei pin Hua”(Chinese: 唯品花; pinyin: Wei Pin Hua)
  • 2017: Announced to spin off financing service and reconstruct its logistics business [6]

Sales model

According to I Research, VIP.com's on-line discount sales model is one of the three mainstream e-commerce models in China (the other two are market place model of Tmall and general B2C model of JD). And VIP.com is ranked No.1 in China's on-line discount market with 38.1% market share.[7]

According to the 2015 Q3-2016 Q4 “China B2C online shopping market share monitoring report” released by Analysys, VIP.com has ranked No.3 in terms of B2C market share consecutively for the last 6 quarters. VIP.com has become the world’s largest flash sale platform as well as the third-largest online retailer in China.[2]

Metrics

According to VIP.com, over 20,000 brands have cooperated with VIP.com, serving more than 300 million users across China; of the total, more than 2,200 brands have developed exclusive online cooperation with VIP.com. Following Tmall and JingDong, VIP.com is now the third largest e-commerce site in China. [2]

In 2016, VIP.com reported annual net revenue of US$2.73 billion and a total of 269.8 million orders. [8]

As of March 31st, 2017, VIP.com had been profitable for 18 consecutive quarters.[9]

Financial services

VIP.com is building a finance service platform to provide users with services of financing, supply-chain financing, payment, financial management and insurance.

Internet Finance Division was founded at the end of 2015. With one year’s development, “VIP Expense”, a consumer finance product, had attracted 5 million new users. Currently, 15% of orders at Vip.com are paid through the “VIP Expense”.

During the “12.8” Anniversary celebration sales period in 2016, the average transaction value per customer paid through “VIP Expense” was 45% higher than that of the overall transaction and the user activity rate improved by 27%.

In 2016, the average monthly new user growth of “VIP Expense” stood above 30%.

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References
  1. Shao, Heng. "Meet Vipshop, The Highest Valued Chinese E-Commerce Stock".
  2. "中国网络零售B2C市场年度综合报告2016". 易观智库.
  3. "Personalization, diverse merchandising drive Vipshop's growth in 2016".
  4. "BrandZ Top 100 Most Valuable Chinese Brands 2017" (PDF).
  5. "Chinese firms restart IPOs in U.S." People's Daily Online.
  6. "唯品會宣布將分拆互聯網金融和重組物流業務".
  7. "2014 China Online Flash Sale Report (Brief Edition)". iResearch Consulting Group.
  8. "UNITED STATES SECURITIES AND EXCHANGE COMMISSION" (PDF).
  9. "Vipshop Reports Unaudited First Quarter 2017 Financial Results" (PDF).
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