Vera Sidika

Vera Sidika Mung'asia (born 30 September 1989[1] is a Kenyan television and social media personality, celebrity, video vixen entrepreneur, and socialite. Born and raised in Mombasa, Sidika gained media attention in her career when she appeared in P-Unit's single, "You Guy", released in 2012.[2] She has been voted as one of Africa's and East Africa's top video vixens.[3][4] She is regarded as one of Kenya's most controversial women due to her extraordinary and lavish lifestyle and unique opinions about life in general.[5] In 2015, she and her fellow socialites began to appear in the reality television series Nairobi Diaries.[6]

Vera Sidika
Born
Vera Sidika Mung'asia

(1989-09-30) 30 September 1989
Mombasa, Kenya
Occupation
  • Model
  • video vixen
  • businesswoman
  • socialite
Years active2009–present

Early life and career beginnings

Vera Sidika started her career at the age of 17 when she worked as a plus size model, participating in contests and fashion shows.[1]

She moved to Nairobi in 2009 where she joined Kenyatta University with an intention to pursue her studies in art and design; this gave her an opportunity to fully take her career to the next level.

Career

Sidika rose to fame in 2012 when she featured as the video girl in P-Unit's single "You Guy". In 2014, she appeared in Prezzo's single, "My Gal".[7][8] In November 2015, she appeared as a video vixen in a video by Nigerian musicians KCSkiibii and Harrysong titled "Ebaeno".[9] She has been featured by The New York Post and BBC Africa.[3]

On May 21, 2017 she launched Veetox tea, a herbal detox claimed to help reduce bloating, clean the digestive system, improve metabolism and burn belly fat.[10]

Personal life

In 2014, Sidika admitted that she had lightened her skin in the UK.[3] She refuted claims that the procedure was not safe and could affect her medically. She said the procedure cost her over ksh15 million.[11] She stated to anchor Larry Madowo, "My body is my business and it is a money-maker."[12][13]

Filmography

As of December 2015, Sidika and other Kenyan social media personalities, including fashion stylist Silvia Njoki, musician and actress Ella Ciru, NGO ambassador and student Gertrude Murunga, architect Kiki Diang’a, fitness instructor Marjolein Blokland and socialite and singer Pendo, starred in the reality television series Nairobi Diaries.[14] The show delves into the women's day-to-day lives.[15]

Awards and nominations
YearAssociationAwardResult
2015 Pulse Music Video Awards Best Video Vixen Won[16][17]

References
  1. Baba Ghafla (10 January 2013). "Photo Gallery Of Vera Sidika, The Bootylicious Dendai From The "You Guy" Video". Ghafla. Retrieved 3 January 2016.
  2. "Miss Vee". Buzz Kenya. Retrieved 3 January 2016.
  3. This is Africa (12 June 2014). "Kenya's Kim Kardashian Unapologetic about Lightening Her Skin". This is Africa. Retrieved 3 January 2016.
  4. Muendo, Stevens (22 July 2013). "Controversial Vera Sidika Rated As Top Video Vixen In East Africa". SDE. Retrieved 3 January 2016.
  5. "What Does a Vixen Do When on Holiday in Lagos? Kenyan Vera Sidika Shows Us". Bella Naija. Retrieved 3 January 2016.
  6. Owino, Anjellah (17 December 2015). "From Vera to Pendo, reality show 'Nairobi Diaries' becomes talk of the town". Standard Media. Retrieved 3 January 2015.
  7. Jaymes (12 April 2014). "Video vixen vera sidika featured in prezzo's new song 'my gal'". HF Magazine. Retrieved 3 January 2016.
  8. "Prezzo features Vera Sidika the nemesis of his ex Huddah in new video". Ghetto Radio. Retrieved 3 January 2016.
  9. Kimiyu, Hilary (10 November 2015). "Vera Sidika on set for the Ebaeno video". Nairobi News. Retrieved 3 January 2016.
  10. "Vera Sidika Launches Her Veetox Tea In A Star Studded Lavish Ceremony (PHOTOS) - Naibuzz". Naibuzz. 23 May 2017. Retrieved 27 April 2018.
  11. "Is Kenya's Vera Sidika a #BleachedBeauty?". BBC News. Retrieved 3 January 2016.
  12. Warah, Rasna (17 May 2015). "Kim Kardashian and Vera Sidika – in the service of patriarchy". Sahan Journal. Retrieved 3 January 2016.
  13. "Kenyan Socialite, Vera Sidika Criticized For Spending $170,000 On Skin Lightening Treatment". Naij.com. Retrieved 3 January 2016.
  14. Mwendo (10 December 2015). "Vera Sidika Set To Hit TV Screens With Reality Show On K24 – VIDEO". Nairobi Wire. Retrieved 3 December 2015.
  15. Syombua, Pauline (3 December 2016). "Vera Sidika To Be Featured In A New Socialite Reality Show Dubbed Nairobi Diaries". Niaje.com. Retrieved 3 January 2016.
  16. "VERA SIDIKA, RISPER FAITH, AMINA AMARU AND DELILAH IPUPA TO BATTLE FOR THE PMVA". Standard Media. 4 December 2015. Retrieved 3 January 2016.
  17. Kipng'enoh, Wesley (12 December 2015). "Here are the winners of the first Pulse Music Video Awards". Standard Media. Retrieved 3 January 2016.
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