Veiled Ambition

Veiled Ambition is a 1-part documentary created by Rebel Films for the SBS independent network following a Lebanese-Australian woman named Frida as she opens a shop selling fashionable clothing for Muslim women on Melbourne's Sydney Road.

Veiled Ambition
Written byCeleste Geer
Directed byCeleste Geer[1]
StarringFrida
Theme music composerPatrick Robertson
Country of originAustralia
Original language(s)English
No. of episodes1
Production
Producer(s)Jeni McMahon
Running time26 minutes
Release
Original networkSpecial Broadcasting Service
Original releaseJune 20063 January (2007-01-03)[2] –
25 July 2007 (2007-07-25)[3]

The documentary follows Frida, described as a "little aussie battler in a scarf" as she develops her business in Melbourne while juggling a husband and home in Sydney and a pregnancy.[4]

A down-turn in sales after police raids on Muslim homes in Sydney and Melbourne induces Frida to stage a fashion show at the Australian Bridal Expo in order to gain greater exposure, a month before she is due to give birth.[4]

Veiled Ambition won the Palace Films Award for Short Film Promoting Human Rights at the 2006 Melbourne International Film Festival.[5]

References
  1. "Veiled Ambition Press Kit" (PDF) (Press release). St. Kilda Film Festival. 9 June 2007. Retrieved 28 August 2007.
  2. "SBS: What's On (03/01/07)". SBS. 3 January 2007. Archived from the original on 17 July 2007. Retrieved 28 August 2007.
  3. "SBS: What's On (25/07/07)". SBS. 25 July 2007. Archived from the original on 17 July 2007. Retrieved 28 August 2007.
  4. "Veiled Ambition". Ronin Films. Archived from the original on 31 August 2007. Retrieved 28 August 2007.
  5. Wilson, Jake (14 August 2006). "Bridging the personal-political gap". The Age. Melbourne. Retrieved 23 May 2010.


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