Valarie Zeithaml
Valarie Zeithaml is a marketing professor and author. She is the David S. Van Pelt Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Zeithml is an expert in the area of services marketing and service quality. In the 1980s Zeithaml and her co-authors developed SERVQUAL, a quality management framework for services. She was named a Thomson Reuters Highly Cited Researcher in the report on "The World's Most Influential Scientific Minds."[1]
Valarie Zeithaml | |
---|---|
Title | David S. Van Pelt Family Distinguished Professor of Marketing |
Academic work | |
Discipline | Marketing |
Sub-discipline | Services marketing, Service quality |
Institutions | UNC Kenan–Flagler Business School, University of North Carolina at Chapel Hill |
Notable works | Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy |
Selected publications
Books
- Zeithaml, Valarie (2007). Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy. Harvard Business School Press.
gollark: You no longer have a name. Thank me later.
gollark: ++delete nobody's name
gollark: I think some CPUs have dedicated SHA instructions, actually.
gollark: It's negligible on modern systems.
gollark: Why not use SHA3? SHA3 is trendier.
References
- "The World's Most Influential Scientific Minds | Thomson Reuters". thomsonreuters.com. Archived from the original on 2015-09-06. Retrieved 2015-08-29.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.