V. Srinivasan

V. 'Seenu' Srinivasan (1944) is an American scholar in the field of marketing science. He is currently the Adams Distinguished Professor of Management, Emeritus at the Stanford Graduate School of Business, Stanford University. Srinivasan is known for his research on market research and conjoint analysis.[2][3] Srinivasan received his bachelor's degree in Mechanical Engineering from the Indian Institute of Technology, Madras. He worked for two years as a production-planning engineer at Larsen & Toubro, Mumbai prior to joining Carnegie-Mellon University where he received his MS and PhD in industrial administration.

For the Indian filmmaker, see Muktha Srinivasan.
V. "Seenu" Srinivasan
Born (1944-06-05) June 5, 1944[1]
CitizenshipAmerican
Alma materIndian Institute of Technology, Madras
Carnegie Mellon University
Scientific career
InstitutionsStanford Graduate School of Business
ThesisAn Operator Theory of Parametric Programming for the Transportation Problem: With Management Science Applications” (1971)

Education

Srinivasan received his Bachelor of Technology degree in Mechanical Engineering from the Indian Institute of Technology Madras, in 1966. He completed his bachelor's degree with the highest distinction possible, President of India Gold Medalist First in Class. He received his Master of Science and Ph.D degrees from Carnegie Mellon University, Graduate School of Industrial Administration in 1971.

Recognition

He was elected to the 2010 class of Fellows of the Institute for Operations Research and the Management Sciences.[4]

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References
  1. "V. Srinivasan Resume" (PDF). V. Srinivasan. 11 November 2012. Archived from the original (PDF) on 13 May 2014. Retrieved 11 November 2012.
  2. "Srinivasan's Career in Marketing Science Commemorated".
  3. "Stanford guru on consumer habits".
  4. Fellows: Alphabetical List, Institute for Operations Research and the Management Sciences, retrieved 2019-10-09
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