Ulmart

The Ulmart company was a leading Russian private online retailer focused on e-commerce.[2] It has filed for bankruptcy in January 2020, liquidated its assets and shut down operations by 1 March 2020. [3] Ulmart was leading Russian e-trade in 2013 by revenue (~ bln $1) and one of the biggest Russian internet companies.[4] The company was founded in 2008 with its headquarters located in Saint-Petersburg

Ulmart
Type of site
Online retailing
Available inRussian
Founded2008 (2008)
HeadquartersRussia: St. Petersburg
Founder(s)
  • Sergey Fedorinov
  • Alexei Nikitin
Key peopleDmitry Kostygin (BD Chairman)
ProductsConsumer goods
Revenue Approx. bln 62.7 RUB (2015)
Employees6500 persons (2014)[1]
URLulmart.ru

History

The Ulmart project originated with Ultra Electronics.[5] Later, the Ulmart brand, as well as the platform and equipment of the Ultra Electronics merchandise network, were acquired by Kombrig.[6]

On July 1, 2008, in St. Petersburg at Kondratievsky prospect 15 (the former Ultra Electronics shop building) the company launched its first cybermarket.[7] In early 2009, Ulmart undertook the task of upgrading the equipment that was purchased from Ultra Electronics. During the same year, the company opened a full-format shop in Moscow and the first Ulmart outposts.[8][9]

In 2010, the company opened its second Cash & Carry store in St. Petersburg, located on Blagodatnaya Street.[10]

In February 2013, the company launched a new version of the Ulmart website.[11] In the same year, the company's sales exceeded bln $1, and Ulmart topped the 20 Russian Major Online Shops according to Forbes.[12] Additionally, the company began diversifying its product line: beside computers, digital products and home appliances, it started selling goods for children, DIY and automotive products.[13]

In Spring 2014, Ulmart acquired a share in Dream Industries (the operator of the music service Zvooq and the book service Bookmate). These services were further integrated into the ulmart.ru platform.[14] In the fall of the same year, Ulmart bought out 100% of the shares of LLC Satellite Company, the manager of the No Limit Electronics (NLE) network (the major distributor of Tricolor TV).[15][16]

In 2015, Ulmart was ranked third amongst the Russian major online companies according to Forbes, after Yandex and the Mail.ru Group. Its estimated value was bln $1.4. In 2016 Forbes decreased it estimate to bln $1.1.[2]

In 2015, the company announced plans to hold an IPO in 2016.[17] At the St. Petersburg International Economic Forum it was announced to delay it to 2017. According to the management, an IPO will happen in the very late case in 2018.[18]

In November 2015, Ulmart has opened the first major facility of the new format – the urban fulfillment center, that combined warehouse and space for shopping, with an area of 22 500 sq m. the Facility is located on Pulkovskoe highway in St. Petersburg.[19]

In November 2016, the company has commissioned a second fulfillment center with an area of 52 000 sq. m. located at Piskarevskiy Prospekt in Saint-Petersburg.[20]

In 2017, Ulmart, conjointly with the Fund "Recongress" organized official representative of Russian business at the world economic forum in Davos – "Russian house".[21]

Owners and governance
  • Dmitry Kostygin, Chairman of the Board of Directors – 31,6%[1]
  • August Meyer, Member of the Board of Directors – 29,9%
  • Mikhail Vasinkevich -38,5%

Activities

Based upon its performance in IH 2016, the company's logistical infrastructure encompasses over 400 facilities in various formats, located in 6 federal districts:

  • 2 suburban fulfillment center;
  • 1 distribution center;
  • 46 urban centers of execution of orders;
  • 365 the point of issuing orders — Ulmart Outpost.

Ulmart facilities are situated in over 240 Russian cities (St. Petersburg, Moscow, Samara, Kazan, Krasnodar, Novorossiysk, Yekaterinburg and others). The aggregate product line of the company includes over mln 12 Stock keeping units.[22]

Year Turnover
2009 RUB 3,3 bln.[23]
2010 RUB 7,0 bln.[24]
2011 RUB 13,7 bln.[24]
2012 RUB 24,6 bln.[25]
2013 RUB 39,7 bln.[26]
2014 RUB 60,0 bln.[27]
2015 RUB 62,7 bln.[28]
H1 2016 RUB 20,7 bln.[29]

In 2009, Ulmart acquired the trademark and operational facilities of MicroXperts. This was originally a North American company for computer and server production, with its production facilities based in Russia since 1993.[30] The brand produces PCs, laptops, ultrabooks and monoblocks.[31]

Since 2013, the company has used the ZIFRO brand for digital devices such as smartphones and tablets.[32][31] The company is also developing other brands, such as: Molecula (accessories for digital devices), Roadweller (automotive goods), Lemantino (goods for kids), and Forhead (grills, greenhouses).[31]

In 2016 Ulmart has launched several projects working on the model of the marketplace: Wishni.ru, Ulmart Global. In addition, company also launched projects: Slivy.ru, Thelabels.ru and shopping messenger "Alol'". Ulmart also launched marketplace for suppliers on its online storefront, customers could purchase goods directly from the warehouses of partners of the company.[33]

Setup

The Ulmart Group of Companies consists of NJSC Ulmart, LLC Ulmart RSK, LLC Ulmart PZK, and LLC Ulmart Development.[34][35]

Ratings

2010–2012
  • Ulmart was ranked first In the survey among readers of the site iXBT.com "brand of the year" in the nomination "Best retail company" in 2010, 2011 and 2012;[36]
  • In 2012, Ulmart topped the Online Retailer Russia Top 30.;[37]
  • Ulmart was ranked sixth in the Web Only To-500 of the Largest Online Retailers of Europe (according to Internet Retailer).[38]

2013
  • Based on its 2013 performance, Ulmart topped the list of the 20 Major Online Shops in Russia, according to Forbes.;[39]
  • In 2013, according to Kommersant – Company Success Stories, Ulmart was ranked third amongst the Largest Online Retailers of Runet, with an average monthly turnover of RUB 2 bln.[40]
  • In 2013, the company topped the Largest Online Shops in Russia according to Forbes.

2015
  • From 2013 to 2015, the company was recognized amongst the Top Most Efficient Online Companies of Runet, according to Forbes;
  • The company received a prestigious prize at the Online Retail Russia Awards 2015 in the Best Online Shop category.;[41]
  • The company was awarded with the Grand-Prix National Professional Prize for Great Turnover 2015.;[42]

2016
  • The company was recognized as the leader in the sphere of Business Services, according to the VI Award for Consumer Rights and Service Quality.;[43]
  • The company topped the Ecommerce Index Top 100 rating in 2016.;[44]
  • In 2016 Ulmart became the winner of the Award "Time of Innovations" in the nomination "project of the year, category — the Business and Service" with the project "Suburban fulfillment center — innovative logistics facility for e-commerce";[45]
  • In 2016, Ulmart became the world's top-50 in the e-commerce version of the Deloitte and became the only Russian Internet company in this rating.[46]

2017
  • 7th place in the Forbes's "20 most expensive companies of the Runet – 2017" ranking;[47]
  • 2nd place in the "HR-brand 2016" Award.[48]
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References
  1. "20 крупнейших онлайн-магазинов России: рейтинг Forbes". Forbes Media LLC. Retrieved 2014-02-27.
  2. "20 самых дорогих компаний Рунета: рейтинг Forbes". forbes.ru. Retrieved 2016-02-29.
  3. "Юлмарт" прекращает свою работу. Интернет-гигант распродаёт остатки и закрывается / playground.ru
  4. Наталья Ищенко. ""Юлмарт" — новый лидер российской интернет-розницы". // Ведомости.
  5. Интервью с руководством компании ULTRA Electronics / Itrate.ru
  6. Сергей Федоринов: «Мы можем позволить себе экспериментировать» / ippnou.ru
  7. В Санкт-Петербурге состоялось открытие магазина уникального формата электронной торговли — «Юлмарт» (ULMART) / overclockers.ru
  8. Юлмарт открывает полноформатный магазин в Москве / overclockers.ru
  9. У Юлмарт двойня: компания открыла сразу два магазина Outpost в Санкт-Петербурге / overclockers.ru
  10. Юлмарт открывает второй полноформатный магазин в Санкт-Петербурге / SPBIT
  11. Новая версия сайта Юлмарта запущена в Петербурге / SPBIT
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  13. "Диверсификация "Юлмарта"". retailer.ru.
  14. ""Юлмарт" подписался на платный контент".
  15. ""Юлмарт" покупает дистрибутора "Триколор ТВ"". vedomosti.ru. 2014-10-01.
  16. ""Юлмарт" купил крупнейшего дистрибьютора "Триколор ТВ"". dp.ru. 2014-10-01.
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  19. ""Юлмарт" отстроился в Пулково". retailer.ru.
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  27. ""Юлмарт" готовит IPO на $1 млрд в 2016 году". vestifinance.ru.
  28. "Оборот Юлмарта в 2015 году составил 62,7 млрд руб".
  29. "ОБОРОТ «ЮЛМАРТА» ВО ВТОРОМ КВАРТАЛЕ 2016 ГОДА УВЕЛИЧИЛСЯ НА 5,1%".
  30. «Юлмарт купила MicroXperts» / overclockers.ru
  31. "Суббренды Юлмарта". Юлмарт.
  32. "Официальный сайт ZIFRO". Юлмарт. Archived from the original on 2016-03-04.
  33. "https://ria.ru/economy/20160317/1391420201.html". ria.ru. External link in |title= (help)
  34. "Company structure". investors.ulmart.ru. Retrieved 2016-03-23.
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  36. "Кто есть кто". whoiswho.dp.ru. 3 May 2012.
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